Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM 80

GTM Customers Construction X-functional 80

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : HG Insights. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams.

GTM 109

GTM Real Estate Represent Territory 109

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 97

GTM Engineering Electricity X-functional 97

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Many make this shift reactively rather than strategically.

Growth 73

Growth GTM Product Government 73

SaaStr

MAY 29, 2025

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. Meanwhile, others are seeing 3-4x productivity increases per rep through intelligent automation. And where it will be very soon.

GTM 89

GTM Negotiate Cross-sell CRM 89

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Is the person using your product the same one making the purchase decision?

GTM 95

GTM Cross-sell Finance Price 95

Sales Hacker

MAY 16, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Shipping product is easier than ever. The market also took notice.

GTM 68

GTM Represent Legal Go To Market 68

Sales Hacker

JUNE 13, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 2025 is a different world. Founders raised rounds in days.

GTM 85

GTM Drivers/motivators Growth Go To Market 85

Highspot

APRIL 28, 2025

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

JUNE 20, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 80% of exec-level jobs never hit job boards. Keep me in mind!

GTM 93

GTM Construction Referrals Networking 93

SaaStr

MAY 5, 2025

Ok about 2,000 of you have already picked your 2025 SaaStr Annual + AI Summit sessions so far and here are the top sessions … for now: 1. Kick-off to SaaStr Annual 2025 with SaaStrs Founder & CEO 4. How to Build a Category-Leading Product: Owns CEO 12. Ramp & More: The Journey to $200M ARR+ and AI Strategies 10.

GTM 66

GTM Pitch Growth Closing 66

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Focus on the problem, not the product.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Highspot

APRIL 28, 2025

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. It’s a C-suite perspective that’s not limited to GTM. Can they have confidence in us and our products? Some substantial part of that number is necessary. Reputation.

GTM 108

GTM Drivers/motivators Legal Finance 108

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

Sales Hacker

APRIL 25, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Theyre timeless.

Growth 68

Growth GTM Cross-sell Negotiate 68

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. We’ll see how this sticks through to 2025.

GTM 121

GTM Sales Growth Represent 121

SaaStr

APRIL 14, 2025

SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best!

GTM 74

GTM Networking B2B Meeting 74

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.”

B2B 88

B2B GTM Government Strategic planning 88

Sales Hacker

MAY 9, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Now in 2025, AI promises have simply become baseline expectations.

GTM 82

GTM Launch Represent Growth 82

Sales Hacker

NOVEMBER 8, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Combined, these approaches create a loyalty loop.

GTM 108

GTM Customers Hospitality UX 108

Sales Hacker

NOVEMBER 1, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Identify Channels That Suit Your Product Focus on what makes your product unique.

Product 99

Product Growth GTM Hospitality 99

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. It’s a C-suite perspective that’s not limited to GTM. Can they have confidence in us and our products? Some substantial part of that number is necessary. Reputation.

GTM 98

GTM Drivers/motivators Legal Finance 98

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Culture is Your Second Product.

GTM 65

GTM Objectives and Key Results Quota Real Estate 65

SaaStr

MARCH 16, 2025

He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! Marketing channels need to be treated like products – they require iteration, cycles, and feedback to get right. The problem?

Negotiate 89

Negotiate GTM Campaign Growth 89

SaaStr

APRIL 8, 2025

That’s fast, and you can see it in their product launches. You can see in our recent CRO Confidential deep dive with red hot Windsurf / Codeium’s VP of Sales that already they are up to almost 100 sales and GTM professionals. but close enough) AND they then double their hiring … now they are moving 4x as quickly.

Start-ups 110

Start-ups GTM B2B Launch 110

Martech

JUNE 18, 2025

In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. Marketing teams using it report saving 11 hours per week and increasing productivity by 44%. Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? No problem. trillion by 2034.

GTM 100

GTM Strategize Trust B2B 100

Sales Hacker

JUNE 6, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A playbook for rebuilding GTM muscle 1. AI as a coach, not a crutch.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52

Highspot

FEBRUARY 20, 2025

SEATTLE, February 20, 2025 – Highspot , the highest customer-rated GTM enablement platform, today launched a new Slack integration available now on Slack Marketplace. Todays introduction of Highspot Copilot into the existing Highspot Slack integration opens up many more possibilities to optimize your GTM initiatives.

Product 52

Product GTM Sales Launch 52

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? You create a chatbot with a messaging framework that includes responses to common objections, personalized product recommendations and solutions to common pain points based on the user’s needs.

GTM 129

GTM B2B Conversion Objectives and Key Results 129

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Artificial intelligence (AI) assistants can improve your reps’ productivity. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Hubspot

MARCH 26, 2025

I hate to break it to you, but having a great product or service alone is not enough to succeed in todays marketplace. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Its a game-changer for boosting productivity and upping sales.

Price 52

Price Sales CRM GTM 52

Highspot

JUNE 19, 2025

Key takeaways Highly engaged customers tend to stay loyal to companies, spend more on their products and services, and become brand advocates. “They often become vocal brand advocates, spreading the word about the company and product. This approach doesn’t just apply to consumer brands, though. What is customer engagement?

GTM 52

GTM Customers Cross-sell Contract 52

SaaStr

MAY 10, 2025

2025 SaaStr Annual + AI Summit is THIS WEEK, May 13-15 in SF Bay!! Here are 20 Fun Things to Do at SaaStr 2025: 1. This year, the SaaStr AI Summit is taking over two stages, featuring 100+ top AI startups demoing their products live. SaaStr 2025 has a festival vibe, complete with live music throughout the event.

GTM 75

GTM B2B Networking Meeting 75

SaaStr

APRIL 4, 2025

So we’ll have ~20 of the latest AI start-ups from YCombinator at a special YC Demo Pod area at 2025 SaaStr Annual! Come meet them (and also watch 100+ present live at our first AI Demo Stage ) at 2025 SaaStr Annual, May 13-15 in SF Bay!! Here’s more on a dozen of them to meet IRL!:

GTM 66

GTM Government CRM Follow-up 66

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 2 mistakes product managers should avoid. But, it doesnt always work.

GTM 105

GTM Customers Sales Growth 105