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How to revamp your lead scoring strategy for 2025

Martech

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Demographic profiles. Processing.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Apollo.io - Lead Generation My team has tested many lead generation platforms along with our Veloxy solution, and we found that Apollo.io to USD 165.00 transforms how sales teams prospect.

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5 ways to get your B2B buyers to care in 2025

Martech

B2B marketing in 2025 is not for the faint of heart. Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now. Before you can get B2B buyers to purchase from you, you must get them to care.

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Mastering AI, Mindset, and Value-Based Selling: Insights for Sales Success at OutBound 2024

Sales Gravy

Key Takeaways: – The Role of AI in Sales: Sellers are being inserted deeper into the sales process, with AI managing much of the early stages such as lead generation and pipeline building. This shift makes human skills even more essential in later stages of the sales process.

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41% of brands using AI for video, up from 18% last year

Martech

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs.

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13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Previously, creating leads on mobile was limited and inefficient. The post 13 HubSpot updates from December to kickstart your 2025 appeared first on MarTech.

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DemandScience and Terminus merge, keeping data at the center of B2B marketing

Martech

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers.

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