Membrain

FEBRUARY 2, 2025

As we step into 2025, sales strategies are being reshaped by shifting economic conditions, expanding buying committees, and the integration of new technologies. Join us as we explore the transformation of sales tactics, where old meets new in dynamic ways.

Cold Call

Partners in Excellence

JANUARY 24, 2025

Our technologies, now further amplified by AI give us enormous amounts of information that we can track. Again, while we have lots more information, with those three metrics, I have a very good of our ability to meet those goals based on those three metrics. When they aren’t, we start drilling down.

High impact

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. They are also the place where content creators and influencers cultivate passionate fan bases.

Niche

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Get detailed insights on meetings with custom report builder. The post 13 HubSpot updates from December to kickstart your 2025 appeared first on MarTech.

Objectives and Key Results

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns. These “skill byproducts” are essential to long-term success. Let’s get into it.

GTM

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing.

B2C

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. What is marketing’s role here?

Objectives and Key Results

Martech

JULY 17, 2025

Let’s dig into the most impactful HubSpot updates for June 2025. It learns from your existing content, connects to third-party systems, and helps you meet rising customer expectations without increasing manual workload. Want to know what typically happens before a deal closes, or what comes after someone books a meeting?

CRM

Martech

NOVEMBER 1, 2024

While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Technology and data requirements Your tech stack should enable: Real-time usage monitoring and alerting.

Growth

RingDNA

APRIL 11, 2025

Fortunately, advances in sales technology have made it easier than ever for sales leaders to take on the role of data scientists. As an example, there may be reps who spend less time on calls but are more efficient at booking meetings and moving deals forward. But it’s also essential to track which reps are most efficient.

Quota

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This isn’t just about improving productivity; it’s about expanding the entire addressable market for technology companies.

Hospitality

Highspot

JULY 7, 2025

Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals. To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack.

Sell

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Sales Ops is Shifting from Activity Tracking to Outcome-Based Metrics For years, sales teams have focused on quantity-driven KPIs like calls made, emails sent, and meetings booked.

Government

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up.

Territory

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

Government

SaaStr

JUNE 26, 2025

Companies like Decagon and Intercom have proven AI can handle complex workflows autonomously. What’s happening now is the migration of this capability from post-sale support to pre-sale interactions. .” ” Applied to simple sales scenarios, this suggests significant deflection potential.

Territory

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Note: autonomous AI agents are a technological leap forward and actually replace chatbots. Of course, always have service reps review and edit any AI-generated article.

Contact

Sales Hacker

DECEMBER 17, 2024

Scott Barker: [4:31] Yeah couldn’t couldn’t agree more i mean i feel like anytime we have these big technological bumps and it’s funny you say internet companies because like when the internet first came out people were like yeah we’re an internet company right and. Guy Yalif: [4:45] Then totally. Just everyone wins.

GTM

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. In short, the newer type of sales technology acts as a virtual assistant that streamlines workflows so sales reps can maximize their time and close more deals. Those that use AI realize up to 20% better revenue outcomes.

Sell

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM

Martech

JUNE 10, 2025

Use cases include: Prepping reps before meetings. The post The 14 best HubSpot updates from May 2025 appeared first on MarTech. How it helps you Internal handoffs are one of the easiest places for important context to get lost. Notifying teams of reassigned deals or tickets. Summarizing support history when a case escalates.

CRM

Martech

NOVEMBER 6, 2024

Status : Private Beta (full rollout in January 2025) Applicable HubSpot Hubs : All Hubs Applicable HubSpot Tiers : All Tiers Deliver in-app customer support with mobile chat SDK What’s new: The Mobile Chat SDK lets you integrate HubSpot chat into any iOS or Android app with minimal coding, offering native, contextual in-app support.

Objectives and Key Results

SaaStr

JULY 5, 2025

Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market. Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B market cap – up from $2.4B That’s it.”

E-commerce

SaaStr

JULY 14, 2025

We maintain mindshare as the leading AI outbound platform, get to meet our buyers and partners IRL, and source 100s of leads and $millions of pipeline.” A lot of people are against conferences, but they are an exceptional channel for us.

Relationship building

Highspot

JULY 29, 2025

Sales reps who leverage task automation tools and AI are more likely to meet quota. This type of technology is already seeing widespread adoption by mid-sized and enterprise companies alike to automate tasks and reduce error risk for several teams, including GTM. times more likely to meet their numbers.

Go To Market

RingDNA

MARCH 18, 2025

Considering the prediction that AI will power 95% of customer interactions by 2025 , there’s no time like the present to invest in this invaluable sales ai software. Understanding problems that were surfaced along with potential solutions that were raised or agreed to in the prior meeting will greatly increase your chances of winning.

Conversion

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The interconnected nature of modern marketing technology complicates decisions. Each solution creates a gravity well, pulling in adjacent technologies.

Finance

SaaStr

AUGUST 5, 2025

The Phantom Meetings : “No one was interested” became code for “I didn’t actually make the calls” or “I sent one email and gave up.” CRM Black Holes : Getting sales reps to consistently log activities and summarize key meetings felt like negotiating international treaties.

Negotiate

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. And we expect our salespeople to understand the technology. They set up meetings with Fortune 500 CIOs.

Technical Sales

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. They power the technologies generating results rather than being the visible results themselves. Large language models (LLMs).

Engineering

Martech

APRIL 28, 2025

Dig deeper: 4 pitfalls of digital transformations and how to avoid them Digital transformation as a multi-generational talent magnet At least 88% of complex, large-scale change programs or digital transformation initiatives fail to meet their objectives. It is crucial as leaders navigate profitability alongside new, fluctuating tariffs.

Meeting

Martech

JUNE 24, 2025

Agentforce can now use Anthropic’s Claude Sonnet model hosted via Amazon Bedrock within the Salesforce trust boundary to meet customers’ needs in high-compliance industries. Later in 2025, Salesforce will also allow customers to use Google’s Gemini in Agentforce.

Government

Highspot

FEBRUARY 28, 2025

Platforms like Highspot automatically capture and summarize meetings so your sellers can focus fully on customer conversations. Take Alight, a leading cloud-based human capital technology provider. While your sellers are buried in admin work, your prospects are moving on or building relationships with competitors.

Follow-up

Highspot

JUNE 24, 2025

And when B2B organizations invest in a unified sales enablement platform that offers intuitive AI role-play technology, like Highspot, they can save hours on sales training and development. Can I ask, are those other tools meeting all your must-haves?” Make it a habit: Add 15-minute role plays to weekly meetings or 1:1s.

Objectives and Key Results

Martech

FEBRUARY 20, 2025

The Marketing Vitality Index concludes CMOs are operating in a high-risk, high-reward environment, which puts them under pressure to grow revenue, meet rising customer expectations, create operational efficiencies, improve campaign performance, rein in costs and address challenges in martech. Email: Business email address Sign me up!

Growth

Highspot

JUNE 19, 2025

. “Featuring a customer in a press release or highlighting their success using your products and services in a blog post or whitepaper can be a powerful way to earn their loyalty,” Forbes Technology Council contributor Yoav Kutner recently wrote. Bring this scorecard to team meetings for discussion and review.

GTM