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Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.
From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025. Processing.
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.
We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. TL;DR: The SaaS market has clearly bifurcated in 2025. The Bottom Line 2025 represents a significant evolution in SaaS. The results may change how you think about building software.
At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s. And where it will be very soon.
A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!
And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The best time to negotiate marketing pilot terms is in the last two weeks of a quarter – Vendors are more flexible with minimum spend and commitment requirements when they’re trying to close their books. Negotiate with vendors for smaller initial commitments.
In fact, 30% of generative AI projects will be abandoned in 2025 due in part to poor data quality. AI and data: the non-negotiables of next-level customer experience AI requires data. Without that connection, AI is simply not that helpful. Lots of it.
And a full half of 2025 will be dedicated in the latest in AI for B2B, including 100+ of the best new players in B2B AI presenting on our new AI Demo Stage! This provides an efficient way to evaluate potential additions to your tech stack, negotiate deals, and discover innovative solutions to operational challenges.
On May 6, 2025, at 3pm ET , I will be hosting a 30-minute event for CEOs and Presidents (only) where I will share the appropriate expectations that you should have of your senior sales leaders in order to achieve a significant sales transformation.
Cartas move into fund administration and private equity made technical expertise non-negotiable. Invest in technical excellence early Solutions engineers are your secret weapon as complexity grows. Standing up a strong solutions engineering function became critical to navigating larger, more complex deals.
Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Can reps role-play specific negotiation and complex conversations using AI?
But that approach is increasingly out of sync with the martech needs of the modern enterprise, especially in CreativeOps, where delivery speed, brand governance and tool interoperability are non-negotiables. of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report.
A company selling $2-5K software packages won’t need humans for standard implementationsthe AI will qualify, demo, answer questions, negotiate within parameters, and close deals automatically. While you can program some negotiation tactics, the endless “hide the ball” games that sales teams play will be less effective.
The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.
Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. So what does holiday 2025 look like in a time of increasing economic pressure, rapidly changing consumer optimism, and artificial intelligence? In 2025, it’s back to the top.
Instagram’s algorithm heavily favors video content, making Stories and Reels non-negotiable tools for your success. With over 2 billion monthly active users , its where trends start, communities grow, and businesses thrive. This means that if your business uses Reels, you’re more likely to reach a larger audience.
Tools like Agentforce provide personalized sales role-plays that help reps refine their pitching, objection handling, and negotiation skills. Negotiate price with decision-makers If you want to increase sales, you need to get better at closing and that starts with strong negotiation skills.
Dig deeper: Will AI agents conduct the martech orchestra in 2025? Just imagine: Marketing teams would save time, money, and stress by no longer wrestling with contradictory systems or facing constant vendor negotiations. The human element remains pivotal for setting strategy, ensuring brand integrity and overseeing compliance.
In 2025, a new wave in customer experience (CX) is gaining traction. Within the next five years, memory-driven CX could be non-negotiable for any brand serious about loyalty. What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane?
The Google product team adopted the concept in its A2A specification, citing AgentCard as the keystone for capability discovery and version negotiation. To learn more, check out our session from Google Cloud Next 2025, where we dive deep into the future of multi-agent collaboration and interoperability.
When done right, role-play scenarios become one of the most effective ways to build muscle memory, gain confidence, and learn to navigate tough sales moments and negotiations. Negotiation Sales negotiation is not about the immediate ‘yes’ or ‘no.’ But it doesn’t have to be that way. It’s about trading value.
" with @lennysan pic.twitter.com/eULOECEPZw — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) August 10, 2024 We’ve talked a lot about this over the years on SaaStr but this is a great chance to summarize it all: First, you should hire your first salesperson once youve closed at least 10 customers yourself.
They share the revenue they jointly produce and plan to expand their partnership with new projects in 2025. Pro tip: I cant stress this enough clear, frequent communication is non-negotiable in a joint venture, especially when working with a competitor. Transparency builds trust, and trust keeps the partnership running smoothly.
That’s what you should start the negotiation with. billion users by 2025. You might be surprised to learn that only 32.4% of marketing professionals actually spend money on influencer shoutouts. How is that possible? The most common type of influencer payment is free products. Only offer monetary payment if they reject the free stuff.
Deal negotiations are the onus of several commitments: faster vendor contract approvals, contract editing and revisions, compliance audits, and a centralized repository of documents.
are expected to reach $710 billion by 2025. •M-commerce Transparency and compliance with regulations is non-negotiable. Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce
Per Gartner, “ By 2025, 75% of B2B sales organization will augment traditional sales playbooks with AI-guided selling solutions.” Simplified tech stack with fewer applications to pay for, manage, negotiate with and integrate.” Less vendors means less contracts, issues, and lost selling time.
Businesses worldwide seek to overcome the limitations of on-premise software and plan to transfer over 60% of their workflows to the cloud by 2025. Given this, the market for SaaS products is expected to skyrocket alongside cloud adoption. Where does your SaaS business fit?
For example, with a contract management system: If your marketing and sales teams work with the same lead, they can see the status of a particular contract, leave comments on specific sections in a document, and use a chat to negotiate together. Today, around 65% of businesses use contract management software, according to CLOC.
Revenue is coming from everywhere In 2025, revenue doesn’t flow from just one channel. Let’s say you want customers to see a set list price, Partner A to see a negotiated price, and direct sellers to be able to apply discounts in certain cases. Today’s buyers want to jump between channels seamlessly.
And by 2025, 22% of American workforce will keep working remotely. In addition, you have the chance to negotiate the salary you are looking for during the interview or you can show your rates. Hour rates negotiation before interview. So our guess is this is the perfect time to develop your online workspace and network.
The playbook that worked in 2020 is collecting dust in 2025. In 2025, savvy marketers use AI-powered analytics to effortlessly scale personalization. It’s non-negotiable in 2025. That’s how you win the inbox in 2025. You didn’t cut corners. You proofed, segmented, tested. ” intro?
So we were back on 20VC this week in our Latest in Tech deep dive with Harry Stebbings and Rory O’Driscoll of Scale: “The State of SaaS 2025: IPOs, AI, and the Coming Shakeout” The IPO Window Is Cracking Open (Finally) Chime’s $1.67B revenue IPO is the canary in the coal mine. After 4+ years.
Step 3: Launch the hype (with nudges, not nagging) Cartas move into fund administration and private equity made technical expertise non-negotiable. Standing up a strong solutions engineering function became critical to navigating larger, more complex deals. Scaling without technical depth leads to slow deals and lost trust.
The Exit Market Froze — But Strong Signs of Life in 2025 IPO activity in 2022-2024 fell off a cliff: 2021: 1,035 IPOs globally 2022: 181 IPOs 2023: 154 IPOs 2024: ~180 IPOs But here’s the thing— 2025 is showing real signs of life. We’ve seen some massive deals in 2024-2025: Scale AI’s $14.3B
And of course, close deals faster 2025 is the year of inbox zero for me. And I also combine that with interviews that we did of segments customers to tell people what the private market price was so they could negotiate.
No longer will an important detail be missed or forgotten; these intelligent systems record every nuance from each call providing valuable insights which can be leveraged later during negotiations or planning future outreach strategies. According to a study , the market for AI-powered platforms could reach $37 billion by 2025.
My goal right now is to have 300,000 NAWSP members by 2025. I wish I was taught to negotiate my salary. While the book focuses on the importance of your EQ during the negotiation process, it’s applicable to all parts of the sales process and leading a team. What’s one thing in your day you can’t live without?
Whats actually working to drive growth: Stay ahead in 2025 There’s a ton of talk about what isn’t working today in go-to-market. By making pipeline generation a non-negotiable part of the operating rhythm, it turns what is often deprioritized into a reliable growth driver. Startup to watch The rise of the growth founder.
The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. As we move into 2025, it will be important to wrap our collective heads around facts that some may not like but that no one can dispute.
Youll do discovery and — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 8, 2025 AI is already better than many customer support reps. April 2025: AI might beat an OK sales rep. You only need the human for pick-up. You wont buy routine, lower ACV SaaS products from a human sales rep in 2026, either.
And come see 300+ sessions like this at 2025 SaaStr Annual, May 13-15 in SF Bay!! Ecosystem partnerships began with super fans : Instead of negotiating commercial terms with platforms like Shopify, Klaviyo first focused on creating 10-20 raving customer fans, then showed these testimonials to the platform.
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