Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Campaign

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

Campaign

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. The gaps Ive seen From my vantage point, the barriers to adopting AI and other cutting-edge technologies are as much cultural and strategic as they are technical.

Strategize

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Negotiate

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

Strategic planning

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates.

GTM

Heinz Marketing

AUGUST 2, 2025

ABM Strategy 2025: Tactics for Tech CMOs to Drive ROI — Arise GTM A four‑pillar framework—target selection, personalization, automation, and ROI measurement—helps tech teams build ABM programs that deliver high‑quality leads and measurable results.

B2B

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results

RingDNA

JULY 2, 2025

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1.

Retail

Martech

JULY 17, 2025

Let’s dig into the most impactful HubSpot updates for June 2025. This connector lets you ask complex questions and get strategic insights in plain language. It’s like having a more strategic teammate built directly into your HubSpot portal. That means: Cleaner records. Fewer sync issues. Service requests.

CRM

Sales Hacker

NOVEMBER 15, 2024

With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.

GTM

RAIN Group

JULY 2, 2025

In truth, without a strategic approach, businesses waste valuable resources on low-probability bids. RFPs (Requests for Proposals) are a necessity in B2B sales. Yet most sellers respond reactively, mistakenly believing that more proposals mean more deals.

Strategize

SaaStr

JUNE 19, 2025

✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. ✨ Lemkin (@jasonlk) June 12, 2025 #3. You Want Them to Do Everything.

Objection handling

Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Industry-specific growth potential.

Growth

RingDNA

APRIL 29, 2025

Global reach matters more than ever: “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur through digital channels” ( Gartner ) This highlights why enabling real-time transcription across multiple languages is crucial for scaling digital sales globally.

Product

Martech

JANUARY 7, 2025

For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent. For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025.

B2B

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote

Sales Pop!

JANUARY 15, 2025

Consider that question in the context of kicking off 2025. And how do they help us at this promising time, the start of the 2025 selling year? So, how do you develop fresh understanding, not about their tactical groupings but about what you can truly expect from them in 2025? For 2025, you must recognize your accounts changes.

Clients

Highspot

JULY 7, 2025

Account-based selling is a strategic GTM approach that aligns sales and marketing teams around highly targeted, high-value accounts, enabling them to deliver hyper-personalized and consistent buying experiences across every interaction in their companies’ respective sales cycle.

Sell

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline.

Transportation

Understanding the Sales Force

JULY 1, 2025

If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. The 3 -minute video rant below answers the question, “Why don’t more companies follow a systematic, scientific, strategic, tactical, consultative sales process?”

Process

SaaStr

MAY 26, 2025

50% though will be standard soon — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 11, 2025 The 2026 Account Executive Role “We will need AEs. Strategic Guidance : AEs will become trusted advisors rather than information sources, as prospects will already have baseline knowledge from AI interactions. Just fewer.”

Inside sales

RingDNA

APRIL 11, 2025

More successful reps might be more strategic about when they dial prospects. Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. If a rep is doing a lot of calling at inopportune times (e.g. during lunch hour) they can be trained to call during more lucrative call windows.

Quota

Martech

DECEMBER 2, 2024

Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. It transforms marketing from pattern-spotting into a strategic GTM engine that drives revenue, growth and loyalty. Causal AI shows you how to climb it. Predictive analytics shows us what may happen, but causal AI reveals why.

GTM

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. ” This openness isn’t altruistic; it’s strategic. Both investors and platform providers are betting on a multi-model future.

Hospitality

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market

Partners in Excellence

FEBRUARY 8, 2025

They have moved into a position of being strategically important to their customers. In some cases, they are important at a strategic enterprise level. <div class="post-info"> Posted on February, 2025 </div> appeared first on Partners in EXCELLENCE. That was about 4 years ago. What’s caused this?

Customers

RingDNA

MARCH 31, 2025

Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. RevOps oversees the entire revenue engine, ensuring seamless data flow and strategic alignment between sales, marketing, and customer success.

Government

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. Marketing orchestration is the strategic coordination of resources to ensure they work together harmoniously. Step 3: Establish demand gen goals for 2025 It’s important to align budget planning goals with business goals.

Campaign

SaaStr

JUNE 2, 2025

Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. rose to 30.8%, and experts predict a record number of SaaS mergers and acquisitions (M&A) in 2025. Snowflake vs. Databricks: The $1.25

Government

SaaStr

JUNE 9, 2025

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. The IPO window isn’t just cracked open—it’s wide open. The most recent five IPOs are averaging 121.5% healthy but not euphoric.

B2B

SaaStr

MAY 27, 2025

Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time.

Government

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Yamini Rangan, CEO of HubSpot, echoed the same at SaaStr 2025: 3. Let AI handle the activities.

Territory

Martech

APRIL 30, 2025

You are ‘there’ for the customer CMB’s 2025 Brand Trust report (registration required) highlights the principal factors contributing to brand trust in addition to transparency and integrity: Dependability. Being customer-first. Customers who trust a brand are more likely to become repeat buyers.

Trust