Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 120

Strategize Campaign Technology Technology 120

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. The gaps Ive seen From my vantage point, the barriers to adopting AI and other cutting-edge technologies are as much cultural and strategic as they are technical.

Strategize 122

Strategize Trust Technology Technology 122

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

Strategic planning 128

Strategic planning Strategize Campaign Up-sell 128

Iannarino

APRIL 24, 2025

Sales success hinges on delivering strategic outcomes, not just features & benefits. Learn how to elevate your sales conversations and become a trusted advisor to your clients.

Strategize 185

Strategize B2B Sales Trust 185

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Sales Hacker

NOVEMBER 15, 2024

With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Industry-specific growth potential.

Growth 135

Growth GTM B2B Strategize 135

Partners in Excellence

FEBRUARY 8, 2025

They have moved into a position of being strategically important to their customers. In some cases, they are important at a strategic enterprise level. <div class="post-info"> Posted on February, 2025 </div> appeared first on Partners in EXCELLENCE. That was about 4 years ago. What’s caused this?

Customers 62

Customers Clients Strategize Technology 62

Salesforce

APRIL 30, 2025

“The One-Page Marketing Plan” by Allan Dib In The One-Page Marketing Plan , Allan Dib shows you how to create a clear, effective marketing strateg y on a single page. Test a few, figure out what clicks, and go all in on those.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 125

Promote Represent Technology Technology 125

Highspot

APRIL 28, 2025

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. The post AI-Powered GTM: Insights From the State of Sales Enablement Report 2025 appeared first on Highspot. Wed love to hear from you.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Martech

FEBRUARY 21, 2025

With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up!

Finance 118

Finance Drivers/motivators Technique Contract 118

Sales Hacker

JANUARY 24, 2025

Make revenue operations a strategic priority GTM ops and finance must work from a single model of truth. Invest in customer success over SDRs A strong CS function improves retention and expansion more than outbound prospecting ever will. Onboarding is the highest-ROI investment you can make.

GTM 101

GTM Cross-sell Finance Price 101

The Advantexe Advisor

OCTOBER 1, 2024

The purpose of the program was to develop their strategic leadership and business acumen skills further so that they could address another challenging year in 2025. Here are five key reasons why free cash flow is going to matter a lot more in 2025:

Manufacturing 105

Manufacturing Strategize Presentation Clients 105

Highspot

APRIL 28, 2025

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. The post AI-Powered GTM: Insights From the State of Sales Enablement Report 2025 appeared first on Highspot. Wed love to hear from you.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

MARCH 21, 2025

Many make this shift reactively rather than strategically. Startup to watch Armada – named #1 on the list of Fast Companys Most Innovative Companies of 2025. Bite – named one of Fast Companys Most Innovative Companies of 2025. PLG and SLG arent competitors, theyre partners in growth.

Growth 79

Growth GTM Product Government 79

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Dig deeper: B2B content marketing: Driving success through strategic content creation 5. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility. Bottom-of-funnel (BOFU): Close the deal.

Education 115

Education B2B Manufacturing Trust 115

SaaStr

JANUARY 18, 2023

The decision may be made strategically in a big company, or sort of by the seat of the pants in a small one … but still, it’s an initiative. It can’t strategically improve sales software, financial software, quoting software, recruiting software, QA processes, call center software, etc. And these are made on an annual basis.

Contract 126

Contract Strategize Prospecting Up-sell 126

Martech

JANUARY 7, 2025

For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent. For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025.

B2B 110

B2B Engineering Education Trust 110

Martech

APRIL 30, 2025

You are ‘there’ for the customer CMB’s 2025 Brand Trust report (registration required) highlights the principal factors contributing to brand trust in addition to transparency and integrity: Dependability. Being customer-first. Customers who trust a brand are more likely to become repeat buyers.

Trust 87

Trust Campaign Price Strategize 87

Sales Hacker

APRIL 25, 2025

Product Marketing Manager at Northbeam (Remote – US) Growth Marketing Lead at Mutiny (New York) Senior Director, Acquisition Marketing at Writer (Hybrid) San Francisco New York Strategic Venture Capital Partnerships Manager at Vanta (San Francisco – Hybrid) Customer Success Manager at Closinglock (Austin) See more top GTM jobs on the GTMfund (..)

Growth 73

Growth GTM Cross-sell Negotiate 73

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. What I like: Seismics AI recommendations ensure sales reps always use the most effective content, making outreach more strategic. These tools help teams work better, close more sales, and make more money.

Price 53

Price CRM Sales GTM 53

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 105

GTM Drivers/motivators Legal Finance 105

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. That time can be used on strategic activities, such as: Refining customer journeys. Automation moves the MOps role from tactical execution to strategic orchestration. Enhancing data governance.

Government 70

Government Strategize Technology Technology 70

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. People remain responsible for strategic decision-making. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 trillion USB sticks.

Objectives and Key Results 102

Objectives and Key Results CRM Drivers/motivators Campaign 102

Martech

APRIL 2, 2025

Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Invest in understanding and strategically planning for AI agent integration The report emphasizes that B2B marketing is undergoing a significant transformation due to AI agents. Click to expand.

B2B 83

B2B GTM Government Strategic planning 83

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs.

Niche 98

Niche Retail Promote Follow-up 98

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Salesforce

APRIL 10, 2025

Connections 2025 takes place on June 1112 in Chicago, and for free virtually on Salesforce+. Stop by the Ask the Experts bar and receive personalized guidance on how to meet your top strategic needs with agentic AI. Its the only event dedicated to exploring the future of marketing through agentic strategies. Join us at Connections!

Networking 86

Networking Strategize Gaming Campaign 86

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 94

GTM Drivers/motivators Legal Finance 94

Martech

FEBRUARY 3, 2025

This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? They begin with broad mandates like exploring AI capabilities or investigating composable architecture. The initial use case might be fuzzy, but the fear of falling behind drives action.

Finance 103

Finance Technology Technology Drivers/motivators 103

The Advantexe Advisor

MARCH 28, 2025

I have a prediction: one of the biggest business acumen trends of 2025 will be large companies instructing their mid- and upper-level managers to stop being so passive and start making significant bets. Its Still a Bet I always worry when a company brings a gambling term into strategic thinking. Why do I make this prediction?

Pharmaceutical 59

Pharmaceutical Gambling Strategize Clients 59

Martech

NOVEMBER 6, 2024

This automation improves cash flow management and streamlines the collection process, allowing managers to focus on other strategic tasks without worrying about overdue invoices. Merchants can ensure timely payments and minimize outstanding balances with minimal effort.

Objectives and Key Results 114

Objectives and Key Results CRM Contact Pipeline 114

Martech

FEBRUARY 7, 2025

The key is strategic targeting. Dig deeper: 2025 predictions for top B2B paid media channels 2. Programmatic Programmatic advertising is like Google Display on steroids, allowing you to place ads strategically across multiple digital channels, including: Over-the-top (OTT) and connected TV (CTV). Display, video and search.

B2B 79

B2B CTR Lead generation Sports 79