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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

GTM
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SaaStr Sponsorships: Access the Elite 68% VP+ Executives Other Platforms Can’t Reach

SaaStr

.” Year-Round Elite Executive Access 5,000,000+ Monthly Touchpoints Across Executive-Focused Channels Our integrated ecosystem ensures continuous visibility among VP+ decision makers throughout their evaluation process: 🎧 #1 Executive B2B Podcast : 240,000+ monthly downloads Top 0.5%

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How to Turn $100K Into $2.7M of Pipeline: Become a SaaStr Sponsor

SaaStr

120 industry average) Multi-touch campaigns : 80% higher close rates than single-channel approaches S-Tier Lead Quality Indicators: 40% higher lead scores compared to other B2B channels Diamond sponsors : 850-1,750+ qualified leads annually Exclusive summit access : Direct networking with billion-dollar company executives SaaStr is BACK! .

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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

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The Latest SaaStr on 20VC: The State of SaaS 2025: IPOs, AI, and the Coming Shakeout

SaaStr

The Bottom Line: Survival Strategies for 2025+2026 We’re in the middle of the biggest technology shift since the internet, combined with the most competitive funding environment in a decade. The question becomes whether you can out-innovate them or find a defensible niche. The companies that survive and thrive will be those that: 1.

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Top 10 Reasons SaaStr Annual 2025 Will Be Better Than Ever!! May 13-15 in SF Bay!

SaaStr

1,000+ Networking Sessions Weve doubled down on networking opportunities, with over 1,000 sessions, including Braindates, AMAs, mentoring, and 1:1 meetings. These invite-only gatherings bring together the top minds in SaaS for deep dives, networking, and exclusive content tailored to your role. And networking.

GTM
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Why we care about retail media networks

Martech

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What makes retail media networks valuable? It also gets one other thing: money, a lot of money.