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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it.

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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Smart home technology is just what homeowners are looking for. Sandstone is determined to maintain excellent customer service, but smart home technology poses unique challenges. But customer service calls are rising in tandem.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Duolingo didn’t gradually increase from 10% to 80% – they saw explosive growth once the AI agents demonstrated consistent performance. Duolingo didn’t gradually increase from 10% to 80% – they saw explosive growth once the AI agents demonstrated consistent performance.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

The latest AI B2B to go through hyper-growth. Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. The companies that commit to AI-first sales operations in 2025 will have an insurmountable 18-month head start by 2027. They’ve rocketed to $6m ARR in just a few months.

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The latest AI-powered martech news and releases

Martech

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.