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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Buckle up your simulated seatbelts, the brave new world is right around the corner. Buckle up your simulated seatbelts, the brave new world is right around the corner. Email: Business email address Sign up now Processing.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

It’s how quickly sales will follow support’s playbook. Their Service Cloud helps businesses “deflect 30% of cases” out of the box. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. The question isn’t whether AI will impact sales.

Territory 107
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AI Agents for Business – Here’s What They Mean for Professionals Today​

Hubspot

open up a whole set of opportunities for working with people to get tasks done, and thats what we expect from AI systems, says Ece Kamar , managing director of Microsofts AI Frontiers Lab. from 2025 to 2030. AI agents now help teams stay aligned, cut down meeting fatigue, and make follow-ups effortless.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 They use Agentforce to drastically speed up product development cycles. Their customer service operations provide round-the-clock, personalized support that can scale at a moments notice. What does an Agentforce company look like?

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Oftentimes, there are inflection points and wild cards that shake up an industry,” says Resnick. More detail on three of the disruptions includes the following: No. Wearables and mobile devices with AI-powered services provide fitness and healthcare monitoring and analytics today. Technological trend: Augmented human experience.

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Here are three ideas you can build upon to clean up today: 1. Differentiate yourself by offering discounted subscription cleans, eco-friendly detergent options, and winning customer service. ?

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