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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

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Adtech’s approaches to greener marketing

Martech

For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As The company pledged its operations will be net zero by 2030, and its portfolio by 2050. But these improvements have to make business sense as well.

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5 Ways We’re Bringing Our Values to Life at Dreamforce

Salesforce

As we gear up for Dreamforce , our annual gathering of thought leaders, industry pioneers, and trailblazers, we’re excited to delve deeper into how these values are shaping the future of business and technology. Discover how to unify data, gain powerful insights, and increase productivity all on the #1 AI CRM for education.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. “How?” ” you might ask.

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5 Business Uses for an AI Copilot

Salesforce

It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. A copilot makes you more productive by doing work on your behalf. So, how do these productivity workhorses get the job done? The best part?

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9 best practices for AI tools in content creation

Martech

billion by 2030. The open-source software is on thousands of devices, but the quality varies widely by manufacturer and product.) Consider your motivation and goals and pick an AI writing tool that meets your needs. The genie is out of the bottle, and it’s not going back in. The use of AI is inevitable and worth investigating.