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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Companies like Decagon and Intercom have proven AI can handle complex workflows autonomously. ” Applied to simple sales scenarios, this suggests significant deflection potential. Duolingo didn’t gradually increase from 10% to 80% – they saw explosive growth once the AI agents demonstrated consistent performance.

Territory 107
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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. Marketing teams using it report saving 11 hours per week and increasing productivity by 44%. The generative AI market is forecasted to exceed $1 trillion by 2034, with other estimates at $1.3

GTM 102
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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

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8 Out of 10 SaaS Founders Are Burning Cash Faster Than Ever — And Why YC is On Fire (SVB’s 2025 Data Breakdown)

SaaStr

Why It Matters : Wars in Ukraine and Israel demonstrated the impact of technologies like drones on modern warfare. This isn’t just about geopolitics it’s about a fundamental shift in how governments and VCs view defense technology investing. US developer salaries are showing signs of weakening.

Price 68
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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Theyre pioneers in a new era where technology and human ingenuity converge to create unparalleled value, scale, and innovation. Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7

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4 Steps Utilities Can Take to Build Trust with EV Drivers

Salesforce

By 2030, there will be over 26 million electric vehicles on U.S. Start by unifying your legacy technology data on one purpose-built platform that is central and accessible. So, if your customer has recently purchased EV-related products, reach out with information on the special programs you offer.