Veloxy

JANUARY 2, 2024

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads. Rather than spend your resources on a large audience, you should focus your efforts on those who are likely to convert.

Product 246

Product Territory Objectives and Key Results Sales 246

Partners in Excellence

APRIL 9, 2024

We tend to make things more complex or more difficult than they need be. We make our work harder than it should be, then as a result find our calendars overwhelmed. We make our work harder than it should be, then as a result find our calendars overwhelmed. Define and viciously focus on your ICP.

CRM 126

CRM Technology Technology Pipeline 126

Partners in Excellence

APRIL 8, 2024

The simultaneous promise/threat of AI, “Will it help me be more efficient or will it make me unnecessary?” This combined with other data showing win rates at less than 20%. ” With managers going along with this, saying, “More top of funnel focus! We are reaping the results of what we have sowed.

Quota 116

Quota Trust Pitch Up-sell 116

Martech

JANUARY 12, 2024

It’s a challenge beyond being more efficient with limited resources. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. Is 2024 about doing more of the same? A few more or less channels. A few tweaks here and there.

B2B 124

B2B Construction Strategize Growth 124

Partners in Excellence

MAY 15, 2024

Despite all the investments made in tools, technology, training; despite our leveraging all the fashions and miracle cures we see in social media; despite the relentless focus on activities, volume, and velocity; despite the attitude, until recently, “grow regardless of cost,” the majority of organizations are failing at this.

GTM 123

GTM Quota Technology Technology 123

Martech

JUNE 3, 2024

More than likely, you picked up on nonverbal cues and steered the conversation toward topics you had in common with the individual. Amazon excels at this through features like “More items to consider,” “Pick up where you left off” and personalized deals. And it worked.

Drivers/motivators 90

Drivers/motivators Customers UX Commission 90

Adaptive Business Services

MAY 1, 2024

I too have always placed a focus on quality and the only numbers I have ever expressed an interest in, aside from hard results, have been ratios. However, you need to have adequate numbers (activity) in all of these areas in order for ratios to hold any value. Your choice of activities can also affect your ratios.

Appointment 77

Appointment Cold Call Sales CRM 77

Partners in Excellence

JANUARY 23, 2024

Some of the time pressure we all face is a result of the disruption, volatility, change impacting everyone. For more detail feel free to reach out. It keeps us from understanding the most critical things we (individually and organizationally need to focus on). Time management has always been an important concept.

Objectives and Key Results 109

Objectives and Key Results Technique Presentation Closing 109

Closing Bigger

MAY 21, 2024

“ In this episode, we focus on the concept of collaborating with AI, exploring how it can augment human capabilities rather than replace them. It’s about creating an effective partnership where AI handles the grunt work, and we focus on the creative and strategic aspects.” ” – Shane Gibson 2. .”

Objectives and Key Results 105

Objectives and Key Results Proposal Writing Strategize Sales 105

Search Engine Land

JUNE 4, 2024

The keyword research trap Too often, marketers pursue keywords with high search volume, resulting in a list of keywords that are merely relevant but don’t convert. The keyword research trap will only become more dangerous as consumers adopt generative engines for search, like Google AI Overviews and Perplexity.ai.

Campaign 111

Campaign Cross-sell Engineering Conversion 111

Martech

JUNE 7, 2024

While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated. This situation emphasizes the need for advertisers and publishers to establish clear, fair, more nuanced and collaborative standards for determining what constitutes an MFA. What is responsible media?

Objectives and Key Results 112

Objectives and Key Results Promote Campaign Presentation 112

Partners in Excellence

MAY 1, 2024

We derive great pleasure in looking at our calendars, seeing every minute packed with some sort of activity. In a relatively short time, he could see the organization accomplishing more, though it was “less busy.” Today, we are leveraging technology more and more. “What do I do,” he asked.

Meeting 112

Meeting Quota Technology Technology 112

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. Increased efficiency and effectiveness? This evolution is exciting! Don’t be.

Account management 140

Account management Gaming A/B testing Campaign 140

Partners in Excellence

DECEMBER 26, 2023

We have endless tools and technologies, increasingly assisted by AI, enabling us to accomplish more in each hour. I became a master of cut and paste, so I could get a lot more done in a shorter period. And we’ve added social channels to our outreach, and more people are blocking us. Then mail-merge came.

Follow-up 134

Follow-up Prospecting Conversion Technology 134

Partners in Excellence

MARCH 14, 2024

We’ve emerged better than before. It is less important to assess blame for these failures than it is to quickly understand and correct the situation. Stopping things is more important than starting new recovery initiatives. Focus, focus, focus. And the same lessons seem to apply.

Objectives and Key Results 121

Objectives and Key Results Clients Drivers/motivators Start-ups 121

Salesforce

MAY 20, 2024

We asked more than 4,800 marketers about how they’re using new data and AI tools. The results found in our new State of Marketing report reveal trends that are impacting marketers — emerging AI, data unification, and personalization tools — and the challenges they face to continue to create customer connections in a new era.

Territory 126

Territory Follow-up Trust Start-ups 126

Salesforce

FEBRUARY 20, 2024

Rather than allow the diagnosis to bring her down, she instead vowed to raise awareness about the condition. Patient advocacy in life sciences is becoming increasingly important as a result of this. For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. More concerning than this measurement obsession are the behaviors it has spawned. Far more important than recognition is understanding — knowing not just who you are but what you do and for whom.

B2B 137

B2B Lead generation Education Follow-up 137

Search Engine Land

MAY 14, 2024

They offered one-size-fits-all approaches that often struggled to handle the intricacies of specific niches and complex SEO activities. The GPT library is filled with GPTs built by SEOs and designed to handle complex initiatives like keyword ideation and analysis, content brief creation, on-page analysis and more.

Customers 98

Customers Niche Strategize Represent 98

Search Engine Land

FEBRUARY 20, 2024

Despite new trends and innovative tools like AI stealing the limelight occasionally, many competitive industries continue to focus their SEO efforts primarily on building PageRank-passing link building. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website.

Gambling 117

Gambling Cross-sell CTR Represent 117

Partners in Excellence

MAY 22, 2024

These are a result of our upbringing and life experiences. Actively, seeking common ground, but if necessary, respectfully agreeing to disagree. they are jerks (Well, in my case, sometime I am)…… We cut off any chance of agreeing when we make the disagreement about who a person is, rather than the ideas they are presenting.

Teamwork 112

Teamwork Construction Growth Conversion 112

Search Engine Land

JUNE 12, 2024

Study overview Based on the data’s story, you might conclude the following: Search engines drive the most traffic, but you can’t generate any business results, so focus on marketing on sites with the most traffic and audience. Social is the largest count of visits, so focus the budget there. But does it work?

CTR 108

CTR Referrals Contact Engineering 108

Search Engine Land

NOVEMBER 30, 2023

You need to monitor which offers other brands are promoting, which keywords they’re focusing on and where their ads overlap with your ads in search results. Depending on what types of campaigns you have active in your account, you can use the dropdown above the table to filter to Search or Shopping segments.

Campaign 114

Campaign Territory Account management Clients 114

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Not only is there more data circulating than ever before, but it’s changing in real time. Maybe you find that your audience is highly active on LinkedIn.

Go To Market 105

Go To Market GTM Objectives and Key Results Technology 105

Highspot

MAY 3, 2024

But every search result focuses on just one team: sales. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Interested to learn more? From better coaching to setting clear goals to even hiring the right people. Still on the fence?

Cross-sell 93

Cross-sell GTM Technology Technology 93

Partners in Excellence

AUGUST 22, 2023

It turns out the singular secret to selling success is “Build more pipeline!” Since generating more pipeline is so critical to selling success, the constant emphasis on prospecting, lead gen, and demand gen is critical. More pipeline is always better, I want my people to have 8X pipeline!”

Sell 105

Sell Pipeline Prospecting Up-sell 105

Sales Hacker

APRIL 4, 2024

Now is a better time than ever for your sales team to align their goals, motivations, and strategies for the upcoming year (and beyond). SKO Mistakes: Before Direction is far more critical and strategic than speed Before diving into the event planning, clarify your direction for your SKO. And one of the best ways to do this?

Intrinsic 93

Intrinsic Objectives and Key Results Drivers/motivators Presentation 93

Martech

MAY 30, 2024

And that’s where email deliverability tools come in, offering a more comprehensive solution. To fight against phishing attacks and keep users safe, spam monitoring today uses more complex algorithms than sending frequency. In contrast, email deliverability tools are much more in-depth. They don’t do that.

Lead generation 89

Lead generation Follow-up Growth Consult 89

Highspot

MARCH 12, 2024

The question only becomes more complex when you look at the data. The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. So, why do such polarized opinions persist?

Strategize 115

Strategize GTM Cross-sell Finance 115

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. Each also enables targeting options using keywords, interests and more. There are many reasons users are drawn to TikTok as a search engine, including: Short-form video content, making information more digestible.

Engineering 124

Engineering Campaign Education Service 124

Closing Bigger

APRIL 22, 2024

Partnerships: Linear companies tend to form traditional industry partnerships, while exponential companies actively seek out uncommon alliances outside their usual channels. Training: Linear companies focus on training individuals, while exponential companies prioritize collective team learning and sharing of best practices.

Sell 59

Sell Networking Sales Technology 59

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%.

Gaming 141

Gaming Campaign Clients Start-ups 141

Search Engine Land

MAY 31, 2024

Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. In contrast, lead generation funnels are far more complex. However, they are just as important because they lead you to the end result. revenue in the bank).

Objectives and Key Results 96

Objectives and Key Results Lead generation Campaign Relationship building 96

Search Engine Land

OCTOBER 25, 2023

The company remains unprofitable – its net loss of $368 million for the third quarter is wider than a loss of $360 million a year ago. All of that’s leading to more precise conversion predictions, improved ROI for advertisers,” Andersen said. This resulted in significantly higher signal quality for those advertisers.

Drivers/motivators 109

Drivers/motivators Advertising/ Marketing Campaign Engineering 109

Search Engine Land

FEBRUARY 16, 2024

They are just as interested in making sales, if not more so, than the sellers themselves. Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers. On-page elements. See terms.

Profit margin 128

Profit margin Promote Campaign Price 128

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. The ability to drive traffic and capture data enables brands to analyze what aspects of their strategy work and, more importantly, which do not.

Relationship building 101

Relationship building Repeat business Campaign Strategize 101

Search Engine Land

JUNE 6, 2024

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. SEO best practices for home service providers When doing SEO for a home services company, you want to focus on a few key areas at a high level: Google Maps placement.

Service 82

Service Niche Finance Territory 82