Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 127

Conversion Gaming Objectives and Key Results Referrals 127

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. What strategies can increase the likelihood of form fills?

A/B testing 91

A/B testing Strategize User Experience Technology 91

Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Brands and marketers can use this data to make informed decisions about how to optimize their monetization strategies more effectively based on past success. Get the daily newsletter search marketers rely on.

Process 113

Process 113

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it? See terms.

B2B 99

B2B Lead generation Education Campaign 99

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development.

Legal 104

Legal Teamwork User Experience Represent 104

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics.

Strategic planning 88

Strategic planning Technique Strategize Process 88

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customers 85

Customers Cross-sell Campaign Lead generation 85

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

B2B 124

B2B Construction Strategize Growth 124

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? How should B2B marketers use GA4?

B2C 116

B2C Sports Referrals Non-Profits 116

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

Objectives and Key Results 98

Objectives and Key Results Government Teamwork Engineering 98

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 93

Strategic planning Technology Technology Strategize 93

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 102

Gaming Conversion Objectives and Key Results Referrals 102

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

JUNE 14, 2024

I wonder how many of the 14,000-plus martech products out there don’t have some form of genAI. We have MarTechBot , trained on our own archive, answering questions about marketing technology. I just tabbed over to Google Gemini and asked it to write the next sentence in the article. Heck, we have it here.

Gaming 97

Gaming SQL Government CRM 97

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Conversion 103

Conversion Growth Campaign Lead generation 103

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 120

CRM Technology Technology Campaign 120

Search Engine Land

MAY 29, 2024

Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Events are the metrics that allow you to measure specific user interactions on a website, such as loading a page, clicking on a link or submitting a form. Get the daily newsletter search marketers rely on.

Customers 91

Customers Quota Consult Follow-up 91

Martech

DECEMBER 15, 2023

CRM email permissions for in-HubSpot privacy (beta) Increase privacy and security for your teams and for customer information using the new release to limit user viewing permissions on CRM (non-marketing) emails on contact records. This includes manually logged emails and emails from connected inboxes such as Gmail. You can watch a demo here.

CRM 107

CRM Pipeline Contact Meeting 107

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics?

Objectives and Key Results 122

Objectives and Key Results Conversion Campaign Drivers/motivators 122

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. This made call analytics enterprise-level expensive. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., a small, inbound marketing agency in St. Get MarTech!

Sales 89

Sales Clients Price Contact 89

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. In addition to strategy and execution, managing client relationships forms an integral part of their operations. How Do Social Media Marketing Agencies Make Money?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Contact 88

Contact Meeting CRM Conversion 88

Martech

JANUARY 30, 2024

Dig deeper: Cybersecurity for marketers: Teamwork is key to protect data Prioritize data protection How many times have you accepted a privacy agreement without actually reading it? And for marketing teams, it means leveraging data to improve user experiences. HIPAA enters when a certain class of data is at play. More technology.

Trust 96

Trust Customers Healthcare Government 96

Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Attribution modeling in marketing allows you to determine how beneficial each of those touchpoints is along the buyer’s journey. Table of contents What is attribution modeling?

Campaign 105

Campaign Clients Prospecting Start-ups 105

Martech

MAY 19, 2023

Include multiple payment links in forms. Add conditional logic to the ‘Create record’ form (beta). Manage your marketing emails from mobile. Forms reporting moved to the Forms Analyze tab. This release lets you manage your marketing emails in the HubSpot mobile app. Improved payouts experience.

Contact 87

Contact Meeting Represent Price 87

Salesforce

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Strategize 98

Strategize Prospecting Price Contact 98

Search Engine Land

MAY 16, 2024

Part of this involves tracking your site’s current rankings, traffic levels and engagement metrics using tools like Google Analytics, Google Search Console and others. Get the daily newsletter search marketers rely on. Audit your tracking tools Confirm that Google Analytics tracking is correctly configured.

Objectives and Key Results 106

Objectives and Key Results User Experience Launch Engineering 106

Salesforce

APRIL 24, 2024

Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement. Often, this process entails some form of data transformation called extract-transform-load (ETL). They don’t have to.

Customers 124

Customers Transportation Government UX 124

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

A/B testing 103

A/B testing User Experience Referrals Price 103

Martech

NOVEMBER 1, 2023

Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others. It’s easy to see how this has driven his career, going from direct sales to data analytics to consulting on strategy and decision-making and writing for MarTech. How can I help you?

A/B testing 95

A/B testing Technology Technology Start-ups 95

Search Engine Land

OCTOBER 3, 2022

As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely new Analytics product altogether. Though Universal Analytics (UA) isn’t being sunsetted until July 2023, advertisers should still get ahead of the curve and set up GA4 as soon as possible. Analytics Tag.

Objectives and Key Results 111

Objectives and Key Results Campaign Territory Start-ups 111

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Technology 138

Technology Technology Conversion Price 138

Salesforce

JUNE 10, 2024

Your guide to personalized marketing What is personalized marketing? In the world of personalized marketing, making the wrong moves can turn a promising relationship into a fleeting encounter. What is personalized marketing? During that journey, marketers engage customers across an average of 10 channels.

Customers 103

Customers Promote Campaign Price 103

Martech

OCTOBER 3, 2023

This is where expertise and creativity come into play for the Marketing Operations team! Download the template to pull marketing assets from Marketo Engage into Workfront workflows and push approvals back to Engage from Workfront. Creating and building a marketing campaign requires input from many stakeholders. Why we care.

UX 108

UX Territory Conversion Meeting 108

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

A/B testing 101

A/B testing User Experience Referrals Price 101

Search Engine Land

JUNE 28, 2023

Think about your business and what you’re most proud of from an advertising or website analytics standpoint: Do your users spend an average of 10 hours on your site per visit? In many cases, lead form submissions are the last tracked data point via a conversion tag or Floodlight for advertisers to optimize for. SUBSCRIBE See terms.

Retail 92

Retail Appointment Healthcare Finance 92

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Government 95

Government Campaign Conversion Technique 95