Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change. Get MarTech!

B2B 111

B2B Campaign Growth Technology 111

Veloxy

JUNE 4, 2024

Some of the reasons why you should focus on Salesforce adoption include: Improving your data and reporting Automate time-consuming and repetitive tasks Close more deals faster Increase your ROI The 16 Best Salesforce Adoption Strategies 1. Veloxy helps automate and eliminate 90-95% of data entry, admin tasks, and more.

Objectives and Key Results 237

Objectives and Key Results User Experience Contact Trust 237

SaaStr

JUNE 4, 2024

Everyone’s trying to make sense of AI, what’s happening in the ecosystem, and how to incorporate AI into your demand generation and marketing. If you want more control, the newer platforms like Clay, Unify, and Common Room are great options for automated, low-code platforms. Now, conversion rates are back to single high digits.

Contact 90

Contact B2B Price Prospecting 90

Closing Bigger

MAY 21, 2024

and ChaptGPT 4o) we pulled the top 10 takeaways from the podcast that you can expect to get from listening to the podcast: AI Podcast: Top 10 Key Points for Marketers and Sales Leaders: 1. Summarizing and Analyzing Large Sales and Marketing Data Sets with AI AI excels at summarizing large volumes of information quickly. Using Meta.ai

Objectives and Key Results 105

Objectives and Key Results Proposal Writing Strategize Sales 105

SaaStr

MAY 26, 2024

Dear SaaStr: What Are Some Early Red Flags That Your SaaS Solution Doesn’t Have Real Product-Market Fit? It is easy to imagine automating many processes and workflows and building amazing apps around these improvements. No amount of market research will truly tell you what customers want. Sometimes the 1.0

Product 106

Product Launch Start-ups Closing 106

Hubspot

JUNE 19, 2013

We''ve talked about the basics of marketing automation workflows quite a few times before. If you''re reading this post, you are probably already running a few workflows. Instead, I want to talk about what to do after you''ve got a few workflows under your belt. Because when I think workflows, I think Kanye.

Contact 73

Contact CTR Start-ups Price 73

Hubspot

OCTOBER 10, 2012

Lead nurturing is a crucial part of any effective marketing strategy. Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. Workflows take lead nurturing to the next level. What Are Workflows, Exactly? Workflows go way beyond simple marketing automation , though.

Contact 60

Contact Campaign Start-ups CRM 60

SalesLoft

MARCH 11, 2024

Since joining the Salesloft family, Tomas Buckby ,Marketing Operations Manager at Advanced , has witnessed a marked difference in the performance of his team. Renewed rep focus (thanks to Rhythm) This is a powerful instance where Tomas said his marketing operations team saw a huge impact. It massively drove our marketing-led revenue.”

Gaming 98

Gaming Healthcare Prospecting Start-ups 98

Martech

JUNE 14, 2024

We have MarTechBot , trained on our own archive, answering questions about marketing technology. AI-powered predictive analytics, for example, or classification AI of the kind that is used to automate tagging in digital asset management systems. Heck, we have it here. There’s an image generator too.

Gaming 98

Gaming SQL Government CRM 98

Salesforce

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Not sure where to start with automation? This will help.

Teamwork 98

Teamwork Start-ups Process Closing 98

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Campaign 107

Campaign CRM Follow-up Presentation 107

Salesforce

MAY 23, 2024

Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. This tradeoff – data for personalization – means that marketers have a significant opportunity if they uphold their end of the bargain. And nowhere is this more true than in the inbox.

Click Through Rate 124

Click Through Rate Customers Hospitality Promote 124

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

B2C 99

B2C A/B testing Retail B2B 99

ConversionXL

AUGUST 5, 2021

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. How to identify apps and tools that would benefit from workflow automation.

CRM 143

CRM Contact Consult X-functional 143

Salesforce

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The spotlight’s now on why it’s high time to embrace automation, and how you can wield its power with precision. The global BPA market is projected to reach $19.6

Process 69

Process Objectives and Key Results Healthcare Finance 69

Martech

MAY 2, 2024

Automating standardization, transformation, error management, and enrichment for incoming customer data right from the source. Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. AdGPT can automate digital ad creation for SMBs.

X-functional 97

X-functional Appointment Promote Campaign 97

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Campaign 117

Campaign Growth Clients Service 117

Adaptive Business Services

JANUARY 10, 2024

The new message compose window is a key element of what will be coming shortly … message automation and sequencing. Yes, we are getting into email marketing territory and there are still a lot of details that are being discussed. As I have said before … automation will very much be a key focus for Nimble going forward.

CRM 71

CRM Pipeline Territory Represent 71

SaaStr

MARCH 1, 2024

For some context, Base10 is a research-driven investment firm focusing on companies automating the largest sectors of the real economy. If you look at the market caps of these businesses, they’ve all done incredibly well this year. They have a lot of preferred access, rights, and control over OpenAI. Now, it’s 100+ times.

E-commerce 95

E-commerce Legal Launch Electricity 95

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

Customers 94

Customers CRM Campaign Customer Relationship Management 94

Martech

SEPTEMBER 20, 2022

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. If marketers communicate these values, customers will be reassured that there is a human behind the automated tools.

Customers 127

Customers Trust Consult Follow-up 127

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Campaign 111

Campaign Consult Gaming Contact 111

Search Engine Land

NOVEMBER 1, 2023

Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. ChatGPT is a tool to augment certain big digital marketing and SEO tasks. Get the daily newsletter search marketers rely on. What is a linkable asset?

Engineering 128

Engineering Technology Technology Process 128

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually. “I

Consult 106

Consult Follow-up Conversion Contact 106

Martech

JUNE 10, 2024

It guides users through a visually clear workflow, allowing them to select and discard recommendations for the app’s functionality and share the result for collaborative input. Its relevance extends across business teams, including sales and marketing but going far beyond them.

Launch 77

Launch Service Clients Process 77

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Campaign 112

Campaign B2B Follow-up Pipeline 112

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

Search Engine Land

DECEMBER 8, 2023

These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. We tap into many different platforms that all need to be aggregated to a full view of all managed marketing channels. Zapier Zapier, often overlooked, is a powerhouse of automation. See terms.

Campaign 123

Campaign Gaming Clients Growth 123

Martech

OCTOBER 6, 2023

Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. Inserting generative AI into the Facebook (and Instagram) ad workflow is likely to appeal to the smaller businesses that constitute the bedrock of Meta’s advertising business. These capabilities are: Background generation.

Launch 136

Launch Conversion Process Customers 136

PandaDoc

MAY 9, 2024

Document workflow software like PandaDoc increases close rates and shortens sales cycle lengths. You may be in several markets and have many target audiences. For example, sales order automation capabilities with PandaDoc include eSignatures and payment processing. What is sales velocity? Not every transaction is created equal.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Heinz Marketing

APRIL 28, 2024

By Payal Parikh , VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. Key steps to operationalizing Koala: Integration with Existing Workflows: Koala seamlessly integrates with existing CRM and marketing automation platforms.

Education 60

Education CRM Clients Process 60

Martech

NOVEMBER 24, 2021

Gone are the days where traditional marketing fought on an even playing field with digital. We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference. “We Automate lead status changes.

SQL 112

SQL Construction Technology Technology 112

Lead Fuze

MAY 26, 2023

Knowing how to scale a social media marketing agency is essential for those looking to grow their business and maximize profits. By applying these methods consistently in your approach on how to scale a social media marketing agency, you’ll be well-equipped for sustainable growth in an ever-changing industry.

Clients 98

Clients Growth Price Service 98

Martech

OCTOBER 19, 2023

Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta). This tool saves time and also completes an often-overlooked step in report and workflow creation, summarizing and explaining the use of each tool.

Legal 105

Legal Contact Territory Prospecting 105

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Drivers/motivators 116

Drivers/motivators Technology Technology Campaign 116

PandaDoc

MAY 8, 2024

Thousands of small and midsize businesses (SMBs) are joining the market every week. A robust SMB sales strategy is underpinned by adopting smart solutions like document management software and sales automation tools. One way to revamp your sales pipeline while catering to the SMB market is with online CPQ software. In the U.S.

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways.

Campaign 106

Campaign Launch Trust Technology 106