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What Is The Most Important Problem To Solve Now?

Partners in Excellence

It started with a discussion of clients asking to solve a particular problem–but the wrong problem. People call having an issue that’s urgent, but it’s not THE problem. We ignore something that may be a problem or are oblivious to it until a crisis occurs. ” “Why is this a problem?”

Consult 94
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How to Create a Sense of Urgency in the Mind of Your Customer

Cerebral Selling

” Perplexed, we ponder what went wrong, confident the deal was a sure thing. After all, the prospect agreed that solving the problem was important and we even helped them quantify the value of making the purchase. Indeed, the customer may have considered solving the problem to be important.

Customers 197
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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

Study overview Based on the data’s story, you might conclude the following: Search engines drive the most traffic, but you can’t generate any business results, so focus on marketing on sites with the most traffic and audience. Anything else is missing out on opportunity.” Social is the top-visited site category.

CTR 109
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What Buyers Need From Sellers

Partners in Excellence

Too often, there is an alignment challenge between what buyers need and what sellers do. We seem to be on diverging paths, and this creates problems for both buyers and sellers. What don’t buyers need from sellers? We don’t help them by repeating what they already know. What do our customers need?

Education 129
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What It Means When You Trash Your Competition

Iannarino

the prospective client) what my existing partner was doing for me, and whether or not I was happy with their program and their support. the prospective client) what my existing partner was doing for me, and whether or not I was happy with their program and their support. You need help now. His email began by asking me (i.e.,

Cold Call 280
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Even great demand gen can’t overcome a lack of brand marketing

Martech

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence.

SQL 125
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10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

Search Engine Land

Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of AI change is nothing new and his bet on the fact that search isn’t going away anytime soon. It certainly isn’t now – it’s a factor in a customer journey.” Probably not.