Search Engine Land

AUGUST 31, 2023

There are many keyword research tools out there, both paid and free, but ChatGPT can bring a new angle to keyword research. The goal is to use the tool to help you think of new angles. Considering a new angle to take when creating different landing page copy for A/B testing.

Angle 124

Angle A/B testing Campaign Strategize 124

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Or would they rather see wide-angle shots of the entire eBike on display? Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. Testing images at scale.

Conversion 122

Conversion A/B testing Objectives and Key Results Manufacturing 122

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? However, it is mostly a drawback of the standard widely used approach to A/B testing called Hypothesis Testing.

A/B testing 111

A/B testing Strategize Drivers/motivators Technique 111

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. A/B Testing. The Pillar-Cluster Model.

Technique 101

Technique A/B testing Angle Pitch 101

Salesforce

AUGUST 21, 2023

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how?

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

JUNE 28, 2013

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Keep in mind that the data point alone won’t prove your case for you.

Angle 78

Angle A/B testing Drivers/motivators Presentation 78

ConversionXL

MAY 16, 2017

Another important point to make here is that you can usually approach data from multiple angles. Content” is used to differentiate between multiple content versions in a campaign (as in A/B testing messaging). To use an extreme example, take how Buffer performed an “A/B test” on their tweets. Have I Done Proper QA?

A/B testing 132

A/B testing Campaign Referrals Trust 132

Veloxy

SEPTEMBER 29, 2021

Great automation programs address this from many angles: inter-department collaboration, data application recommendations, and balance. This lets you A/B test as many variables as you want for each campaign. Precision Performance Tracking Most Salesforce automation tools offer some performance tracking.

Territory 342

Territory Represent Sales Lead generation 342

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. 1) A/B Test Elements of Your Email Marketing Campaigns.

A/B testing 78

A/B testing Angle Education Campaign 78

ConversionXL

APRIL 3, 2013

As far as I know, there are no case studies that are testing autoresponder vs autoresponder because most A/B testing is applied to broadcast messaging. However, I welcome you to use this methodology in your own testing and report back on the results.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Salesforce

OCTOBER 7, 2021

View traffic from every angle. To truly maximize the effectiveness of these areas and get them holiday-ready, use tools that enable conversion rate optimization testing such as A/B testing, heat mapping, click tracking, and visitor recording. Here are some things to keep in mind when measuring traffic and conversion: 2.

Retail 96

Retail A/B testing Angle Campaign 96

ConversionXL

FEBRUARY 16, 2012

Here are two articles that can help you with finding a “theme” or an angle for your value proposition: Value Propositions That Work. Testing value propositions. You definitely have to test your value proposition. A/B testing. All supermarkets are pretty much the same, right? Use a more authentic image.

A/B testing 134

A/B testing CTR Angle Conversion 134

Hubspot

NOVEMBER 25, 2019

You might try adding videos that show your product from a variety of angles and allow people to see them in action. Use higher resolution photos and provide photos from more angles, too. A/B test a set of product pages, including testimonials on the variant only. Pet Care : 2.51% - 2.53%. Sports and Recreation : 1.18%.

Conversion 100

Conversion Angle Agriculture User Experience 100

Martech

AUGUST 25, 2023

With GA4, all customers can activate their audiences with Google Ads and the GMP, but that’s not all… those same GA4 audiences can be used to target push notifications, configs, and A/B tests with Firebase. A: There are a couple different angles to this. Last time we chatted, I mentioned Business Objectives.

SQL 98

SQL A/B testing Angle Strategize 98

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use A/B testing to refine your approach and maximize conversions. We already rank in many lists like “best appointment setting companies.”

B2B 124

B2B Gaming Niche Appointment 124

Hubspot

FEBRUARY 12, 2013

reaching out to a third party expert or interviewing a customer can add a new angle and tone to your content, and can extend the life of a topic. A post that shows the set-up and results of an actual A/B Test will always be more useful than a post that just talks about the merits of A/B Testing.

A/B testing 78

A/B testing Angle B2B Launch 78

Hubspot

OCTOBER 9, 2019

Sharp Angle Closes: Prospects often ask for price reductions or add-ons because they know they have the upper hand — and they also know you expect it. If you have approval from your sales manager, try the sharp angle close technique to catch these prospects by surprise. You can even implement a sort of A/B test.

Technique 101

Technique Angle Profit margin Sales 101

Search Engine Land

OCTOBER 31, 2023

Producing copy and title variations for testing AI can enhance A/B testing with diverse copy and headline variations. This enables you to test and improve engagement and conversion rates quickly. Use it to craft relatable, persuasive stories showcasing the benefits of your product or service.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

Hubspot

FEBRUARY 23, 2017

Considering 57% of publishers receive between 50 and 500 pitches per week, it’s imperative to take your subject line seriously and consider some A/B testing. Communicate the valuable newsworthy elements of the content (more on that below) and call out the most compelling or emotional insights from the content in a quick bullet list.

Pitch 78

Pitch Entertainment Angle Objectives and Key Results 78

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization.

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

JANUARY 13, 2021

As a distribution channel, search rarely rewards tone, design, or angle. New ideas justify a test, not a strategy. But the A/B testing mindset often defaults to two- or four-week cycles. The strategy, in effect, asks, “What keyword volume will remove all incentives to publish something unique?”. I move faster.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

Sales Hacker

SEPTEMBER 25, 2020

Find new angles to interact with your audience, position your solution, and solve their problems. #2: Use data to guide your iteration through A/B testing. Don’t be afraid to A/Z test, or to scratch your entire approach. After monitoring conversation topics and emerging trends, bring your ideas to the table. Only 23.9%

Campaign 93

Campaign A/B testing Follow-up Angle 93

CloserIQ

APRIL 23, 2019

It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. You could try running various programs alongside each other and try A/B testing to find what works. Better product demonstrations? Is your positioning or negotiation acumen a little off?

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

ConversionXL

MAY 27, 2022

So you want to have a different angle, a new angle, something that you’re about.”. A/B test action words, as well as button color and placement. How are you better than the competition? What can you say that they can’t? What can only you offer ? Compelling body copy. Optimized CTAs. Mobile-friendly design.

Referrals 115

Referrals Drivers/motivators Angle Promote 115

Hubspot

APRIL 6, 2012

In fact, an A/B test from LessEverything showed that simply placing a phone number more prominently on the website generated a 1.8% Showcase your product with large, high-quality imagery, and offer elements like dynamic zooming, different angles and color variations. increase in overall site visitors to paying customers.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Hubspot

SEPTEMBER 2, 2014

But before we just assumed it would work just as well for us (because we all know what happens when we assume), we decided to test it out for ourselves. Putting It to the Test: Standard Blog CTA vs. Full Form. Here''s what we did, how it turned out, and what you should learn from it. Here was our methodology. Blog Post A: Standard CTA.

Conversion 78

Conversion Lead generation A/B testing Angle 78

Hubspot

JUNE 20, 2018

A/B test different campaign copy. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. The key is to attack email list-building from as many angles as possible. Many of them are not complicated or difficult to implement.

A/B testing 78

A/B testing Contact Promote Campaign 78

Sales Hacker

OCTOBER 22, 2020

Basically, connecting the dots means developing a sharp eye for any possible angle or connection that can lead into a sales opportunity. If you don’t believe me, set up an A/B test. Since everybody is online now, it’s easier than ever to get intel and find out who’s connected to a prospect. The power of social media.

Objectives and Key Results 84

Objectives and Key Results A/B testing Angle Sales 84

Hubspot

FEBRUARY 14, 2018

As a highly visual mobile-first platform, designing Instagram posts will help you think about design from a mobile-first angle. Try out header photos with corresponding agenda images, like the one from our Four Days of Facebook campaign below: Don't forget to A/B test those images to see how they affect conversion rates!

A/B testing 78

A/B testing Angle Campaign Promote 78

SalesLoft

JUNE 26, 2019

Depending on your ABM strategy, you may have the opportunity to tell your solution’s story from many different angles. Experimenting and A/B testing will help you refine your unique approach. Get excited. This is your chance to dig in and prove yourself to multiple personas from the outset. Not all ABM is created equal.

A/B testing 73

A/B testing Angle Pipeline B2B 73

ConversionXL

MARCH 14, 2017

If your conversion rates are suffering, don’t immediately conclude that you need to tweak your page elements through A/B testing. To fulfill your conversion goals, the most appropriate prospects should see your offer. First investigate whether there’s something wrong further up the funnel. The answer lies in your data.

Promote 99

Promote A/B testing Represent Angle 99

ClickFunnels

JANUARY 1, 2023

If you have an idea for a slightly different angle, or an interesting story comes to mind, or a great testimonial comes through the pipeline, create an email about it and send it to your list. You can easily create A/B tests using ClickFunnels. Throw out a lot of different types of bait. Not sure what software to use?

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Sales Hacker

MARCH 11, 2019

Using A/B testing to deliver optimal results. We’re going to talk a lot about A-B testing, we’ve got a lot of internal data that we’re releasing in the book about what we see and what are best practices, based on the data. I come from an angle of positivity, hopefulness, realness, authenticity.

A/B testing 69

A/B testing Sales Angle Engineering 69

Search Engine Land

MARCH 26, 2024

You can also A/B test landing page copy and layouts and use those text and creative insights to inform your app store metadata and app creative. PR pitching Taking the PR angle has the same result as competitive conquesting, except you’re not trying to get into existing articles.

Real Estate 85

Real Estate Pitch A/B testing Angle 85

Hubspot

JUNE 14, 2012

Instead, offer high quality images of the product from multiple angles and, if possible, even use product videos to help simulate the tactile experience. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality. Take a look at how DWND Clothing (another HubSpot customer!)

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

Hubspot

APRIL 25, 2019

Amazon requires your main product image needs to be on a plain, white background , but here are some tips for your other eight product images: Capture your product from different angles. HubSpot Tip : Test your product images to see which one converts more shoppers (like an A/B test ).

E-commerce 101

E-commerce Price Real Estate Engineering 101