Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

B2B 110

B2B Gaming Niche Appointment 110

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. Quality product images. No hype needed.

Conversion 105

Conversion Retail Price Territory 105

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. 360 customers then had the extra ability to activate them with the GMP products. A: There are a couple different angles to this. Interview edited for length and clarity.)

SQL 91

SQL A/B testing Angle Strategize 91

Salesforce

OCTOBER 7, 2021

No matter what happens this season, two top key performance indicators (KPIs) are likely to rule your post-holiday measurements: traffic and conversion. Here are some things to keep in mind when measuring traffic and conversion: 2. View traffic from every angle. Conversion is multi-faceted — consider every factor.

Retail 96

Retail A/B testing Angle Campaign 96

Search Engine Land

OCTOBER 31, 2023

Use it to craft relatable, persuasive stories showcasing the benefits of your product or service. Producing copy and title variations for testing AI can enhance A/B testing with diverse copy and headline variations. This enables you to test and improve engagement and conversion rates quickly.

Objectives and Key Results 123

Objectives and Key Results A/B testing Strategize Angle 123

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 96

A/B testing Campaign Retail Angle 96

Lead Fuze

SEPTEMBER 30, 2023

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. But it’s not just about rates; other factors come into play too – like conversion rate or product price range.

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Hubspot

OCTOBER 9, 2019

Plus, it's important to practice the flow of conversation and learn how to ask questions authentically, instead of interrogatively. During the sales process, you'll need to give sales presentations, conduct product demos, and persuasively speak to several decision-makers. Confident communication is critical for success.

Technique 97

Technique Angle Profit margin Sales 97

Hubspot

APRIL 6, 2012

It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Consider a product page’s load time, for example. Amazon calculated that one additional second of load time on their product pages would cost them $1.6

Conversion 73

Conversion Cross-sell A/B testing Angle 73

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Promote 141

Promote Campaign Pitch Niche 141

CloserIQ

APRIL 23, 2019

If you acquire technology by committee you risk the final product becoming a compromise. Some possible sales metrics to look into could be: contact ratios, connection rates, sales growth, sales targets, sales to date, lead conversion, product performance, cannibalization, sell-through, sales per rep and average purchase value.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Veloxy

SEPTEMBER 29, 2021

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Persuasive conversational skills are valuable. And, focus on the best product for your team.

Territory 342

Territory Represent Sales Lead generation 342

SalesLoft

JUNE 26, 2019

For B2B companies, the journey to identifying the right targets for your product and earning their attention can be tricky. Marketing and sales teams need to keep in constant conversation to ensure that they target the right players. Experimenting and A/B testing will help you refine your unique approach. Get excited.

A/B testing 73

A/B testing Angle Pipeline B2B 73

Hubspot

JUNE 28, 2013

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Increase landing page conversions by using specific numbers.

Angle 71

Angle A/B testing Drivers/motivators Presentation 71

Hubspot

JUNE 20, 2018

Plus, if you're already in a natural email conversation with them, subscribing to more emails can be a natural next step. You can also do this in appropriate and relevant LinkedIn group discussions -- just be mindful of the topic being discussed to ensure your offer is a welcome addition to the conversation. With New Content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Sales Hacker

MARCH 11, 2019

Using A/B testing to deliver optimal results. The first is Chorus , the leading conversation intelligence platform. If you work with engineers or product people often, you can use their frame of reference on other pieces of your life. What You’ll Learn. How to solve business problems using reverse engineering.

A/B testing 57

A/B testing Sales Angle Engineering 57

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). Optimizing Your Amazon Product Pages. 12 million-plus products.

E-commerce 100

E-commerce Price Real Estate Engineering 100

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Amazon product reviews.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

ConversionXL

FEBRUARY 16, 2012

Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. It should join the conversation that is already going on in the customer’s mind.

A/B testing 134

A/B testing CTR Angle Conversion 134

ConversionXL

JULY 1, 2014

Conversions are mostly about being relevant to your customers. Your conversion rate, a/b testing results, scroll depth, heat maps etc – they all give you concrete numbers and facts. What do you do when you have a new product coming out, you know the product is good because people who have used say so.

Customers 76

Customers Lead generation A/B testing Start-ups 76

Hubspot

APRIL 18, 2012

Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.

A/B testing 75

A/B testing Angle Up-sell Campaign 75

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. How Can Your Competitors Help Increase Your Own Conversion Rate? What Kind of Information Can You Get to Help Conversions? But what about spying?

Conversion 103

Conversion Retail Manufacturing Niche 103

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience. What are TikTok Ads?

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. The state of demand generation in 2022. The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

MAY 15, 2018

This is a question that — as customers — we instinctively, unconsciously ask ourselves every single time we think about buying a new product. Once you have this critical information, picking and choosing which product and brand attributes you should talk about with your customers becomes trivial. free answer to this question.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

JANUARY 13, 2021

This conversation with Kyndall, who sent out the newsletter, happened…often. As a distribution channel, search rarely rewards tone, design, or angle. This isn’t a shock to those who do conversion research —quant data is the “what”; qualitative data is the “why.”. And, oh yeah, we started developing a new product (Adeft).

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. A/B Testing. The Pillar-Cluster Model. Podcasting.

Technique 101

Technique A/B testing Angle Pitch 101

ConversionXL

MAY 16, 2017

That’s why doing an analytics audit is so important: it forces you to question the integrity and quality of your data, and you’re required to have important conversations about what you’re collecting in the first place. But to begin thinking about solutions, you need to have the conversation first. URL fracturing in behavior reports.

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

APRIL 3, 2013

Test out new styles by using modern headline templates or just saying what it is. Mauro D’Andrea of BlogGrowth.com says : “…changing the headline “How to Make a Best-Selling Product” to “Make Your Product Sexier than Nicole Kidman” doubled the openings for one of my emails. You can read that here.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

MARCH 14, 2017

Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot of the time? It’s because marketers forget about the visitor in the conversion equation. Remember the Other Side of the Conversion Equation. That’s all marketers need to generate high quality leads, right?

Promote 99

Promote A/B testing Represent Angle 99

ConversionXL

JANUARY 5, 2016

Conversion optimization isn’t necessarily something you can major in during college, so how can you tell who will be a world-class optimizer and who will just be.meh? From talking to the most prominent conversion optimizers in the industry, we honed in on some of these specific traits. Optimization is not about increasing conversions.

User Experience 70

User Experience Intrinsic A/B testing Follow-up 70

Hubspot

JUNE 14, 2012

So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell. This brings us back to that blink test we were just talking about. Sound a little shady?

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75

ConversionXL

APRIL 13, 2015

And just A/B testing isn’t enough. With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services. Focus on new products and service upgrades by connecting what they’ve already bought with the next step in your product orbit.

E-commerce 130

E-commerce CTR Price Retail 130

Hubspot

FEBRUARY 23, 2017

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. Marketers know defining your ideal buyer persona offers helpful insights to guide everything from product development to content creation.

Pitch 74

Pitch Angle Entertainment Objectives and Key Results 74

ConversionXL

JULY 12, 2017

By that, I mean the benefits go further than simply increasing your conversion rate by a few percentage points. And yes, an increased conversion rate. All in all, the user experience is a shared responsibility of all those who contribute and support a product – from the UI designer to customer support people.”. Is it noticeable?

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

By that, I mean the benefits go further than simply increasing your conversion rate by a few percentage points. And yes, an increased conversion rate. All in all, the user experience is a shared responsibility of all those who contribute and support a product – from the UI designer to customer support people.”. Is it noticeable?

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90