ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Capterra Sales & Marketing Software

DECEMBER 17, 2021

Recognized in these Capterra Shortlist reports: Email Marketing , Social Media Marketing , Survey , Social Media Management , Marketing Automation , Landing Page , Campaign Management , Email Tracking. Campaign management. Campaign tracking. Campaign management. Device Compatibility: Screenshot: Dashboard. Read reviews.

Real Estate 97

Real Estate Campaign Price CRM 97

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 12, 2016

I mean, seriously, nearly every blog uses that two-column layout where the content takes up 2/3 of the page and the right has promotions on the other 1/3.”. We expect when we visit a site to find the logo in the top left corner, followed by the navigation in the top right. UX: Are there any obvious UX mistakes ?

UX 72

UX Minimum Viable Product Launch Start-ups 72

ConversionXL

SEPTEMBER 2, 2020

You might even prevent future customers from signing up if they publicly complain. Through these examples, it’s pretty clear what a bad offboarding UX looks like. At a minimum, you’ll want to provide a way for customers to cancel their account as well as a way to follow-up for feedback about why they cancelled.

A/B testing 83

A/B testing Follow-up UX Start-ups 83

ConversionXL

NOVEMBER 9, 2015

Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. Visiting the checkout page.

Conversion 112

Conversion UX CTR User Experience 112

Hubspot

JULY 28, 2016

Live chat fills that void, providing an immediate line of communication to get customers’ questions answered without leaving the page or picking up another device. Live chat allows you to pull up a virtual stool and talk to your website visitors at their peak point of interest. Live Chat as a Smarketing Tool.

A/B testing 75

A/B testing Objectives and Key Results UX Clients 75

ConversionXL

JUNE 3, 2019

To develop your customer retention strategy, follow this four-phase process: Research your customers to find out what they need most. Email testing should be about far more than opens and clicks, though.). What’s more is that an A/B test of the message—changing “Why did you cancel?” Opinions don’t get people back.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

Sales Hacker

FEBRUARY 12, 2021

More often than not, companies end up with overly complicated systems that actually add more friction and complexity to the company. Forecasting: This feature lets you see if your sales team is on target and you can use this data to inform future campaigns. Marketing lists and quick campaigns. Key features : Forecasting.

CRM 84

CRM Territory Price E-commerce 84

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact.

A/B testing 109

A/B testing Click Through Rate UX Engineering 109

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. I was hired to level-up the marketing team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conclusion.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . More importantly from a UX perspective, however, it’s determined by page position.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. In short, a KPI can be made up of multiple metrics, but not all metrics are KPIs. Marketing metrics are a competitive advantage.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

FEBRUARY 3, 2022

Use your findings to fine-tune customer personas and make data-driven UX decisions. This deep dive will help you establish how your messaging stacks up against your rivals and which aspects of your brand and product will help you stand out. Come up with several options and stress test each of them.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Heinz Marketing

MAY 6, 2021

Executes outreach and follow-up using email, voice, and LinkedIn InMail. Sets up Outreach to coordinate with your marketing automation campaigns. Provides an instant view of the performance of my sequence, open/click rate, ability to perform A/B tests, and gives me complete control over my activities.

B2B 95

B2B A/B testing UX Sales 95

ConversionXL

JANUARY 26, 2016

Here’s a quote from Peep further defining UX: Peep Laja: “First of all, UI (user interface) is not UX (user experience). Driving it is the UX. The other reason is to identify, quantify, and communicate UX to stakeholders. There are many metrics used to measure UX. Test Level Satisfaction.

UX 69

UX User Experience Promote A/B testing 69

PandaDoc

NOVEMBER 2, 2022

At PandaDoc , we’re all about helping you level up your communications game. It’s the most important strategy to use when sending emails to cold leads, and can really make or break your email campaign, so make sure you do your homework and tailor your emails to your recipients. Personalization is key. What is the goal of a cold email?

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Take his course on UX and Usability here. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. So we want to come up with a bunch of radically different ideas & test them.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

A/B testing 123

A/B testing Conversion UX Campaign 123

ConversionXL

MARCH 26, 2014

Something to notice about the example above is that Amazon and Microsoft are showing up as ISPs that have very high bounce rates. When investigating all ISPs that have a bounce rate of over 95% we get the following: . The following example is exploring e-commerce conversion rate over time segmented by browser type.

Conversion 131

Conversion Healthcare E-commerce Networking 131

Hubspot

JUNE 26, 2018

Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Think of the following five categories as an outline for your email strategy. Create a Way for People to Sign Up. Source: HubSpot.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

OCTOBER 15, 2015

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Running double blind tests can help with this issue, to some extent. via Unbounce).

Conversion 132

Conversion A/B testing Niche UX 132

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. You can do click testing on your mockup.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Paul Rouke – Opening keynote: Tackling the Global Pandemic That is B t Optimisation. AGConsult follows a specific approach to help their clients. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). So, “bottoms up,” I suppose. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. 21) Context.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 121

E-commerce B2C Manufacturing CRM 121

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Don’t get caught up in hacks.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Launch: set the campaign live.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. The model is made up of 4 parts: Triggers. Star ratings, checks, thumbs up, logos, etc. Can begin running tests.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77