ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Beeketing

APRIL 25, 2021

However, a poorly-planned email marketing campaign may drive customers away and end up becoming expensive. . Let’s get started. All the effort you put into a marketing campaign will amount to nothing if the recipients don’t even bother opening your emails. . Disregarding A/B Testing.

Campaign 98

Campaign A/B testing Click Through Rate Start-ups 98

Search Engine Land

APRIL 9, 2024

Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. Consideration campaigns are meant to give customers the information they need to make a purchase.

A/B testing 110

A/B testing Campaign Click Through Rate Promote 110

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. Different segments might respond better to various tones, styles, or even promotional offers. There are a few different types of email segmentations to get familiar with as you get started. Let’s break it down.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Brings structure and clarity to campaigns across diverse platforms. This is where long-tail keywords come in.

Click Through Rate 134

Click Through Rate A/B testing Retail Strategize 134

ClickFunnels

AUGUST 31, 2022

How To Drive Traffic to Your Value Ladder Sales Funnel #1 Promote Your Free Offer With Paid Ads #2 Promote Your Free Offer With Influencer Marketing #3 Build a Social Media Following Build Your Sales Funnel With ClickFunnels (Free 14-Day Trial!). So you might start turning a profit at this point. What To Do Next?

Promote 163

Promote Follow-up A/B testing Hospitality 163

Martech

OCTOBER 14, 2022

The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research.

A/B testing 108

A/B testing E-commerce Retail UX 108

Hubspot

MARCH 2, 2012

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

A/B testing 77

A/B testing CTR Click Through Rate Campaign 77

Lead Fuze

OCTOBER 6, 2021

The goal of prospecting or prospect outreach campaign is to build a prospect base made up of current and potential customers; then communicate with them in an organized and systematic manner in the hopes of turning them from potential to current customers. What is an Outreach Campaign. Individualized approach.

Campaign 52

Campaign Prospecting A/B testing Cold Call 52

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me.

Campaign 88

Campaign A/B testing Pitch Cross-sell 88

ClickFunnels

NOVEMBER 24, 2022

But with so many different platforms and strategies to choose from, it can be hard to know where to start. So whether you’re just starting out or you’ve been in the game for a while, these tips will help you take your business to the next level. Start by making sure your website and content are optimized for search engines.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Highspot

MARCH 21, 2024

In contrast, marketing emails aim for a wider audience and usually tie into a specific campaign. Promotional Emails Promotional email campaigns highlight a special offer. They usually aim to create new or repeat customers, speed up the sales cycle, or encourage recipients to take immediate action.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Search Engine Land

OCTOBER 14, 2022

The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research.

A/B testing 93

A/B testing E-commerce Retail UX 93

ConversionXL

DECEMBER 18, 2015

In fact, I’ll bet you’ll receive at least two emails in the time it will take you to read this article from start to finish. According to Salesforce , the top 3 uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). The 4 Main Types of Promotional Emails. No, not exactly.

Promote 91

Promote A/B testing Campaign Start-ups 91

Search Engine Land

MARCH 6, 2024

We just started getting comfortable with machine learning. So, how do we create winning ads when two layers of technology promote less human involvement? Google and Microsoft accounts contain valuable historical performance data and examining winning assets from the past is an excellent starting point for today.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Salesforce

OCTOBER 16, 2023

What if superintelligence ran your marketing campaign? What if you gave it the following task: “Promote this new line of hiking boots. As the autonomous marketing agent springs into action, it devises a marketing plan based on CRM data of the existing audience, and creates an awareness campaign. Let’s explore a couple scenarios.

A/B testing 98

A/B testing CRM Negotiate Campaign 98

ClickFunnels

JANUARY 31, 2022

Its funnel building functionality includes a drag-and-drop page editor, a variety of funnel and page templates, split testing, and more. It has an in-built email marketing functionality that allows you to build your list, set up an email autoresponder, and send broadcast messages. Split testing. No problem.

Price 219

Price Commission Referrals A/B testing 219

ClickFunnels

NOVEMBER 28, 2022

A landing page is a standalone web page created specifically for the purpose of generating leads or starting the sales process. It’s generally used in online marketing campaigns, such as pay-per-click (PPC) ads or email broadcasts, to drive visitors where they can take action and convert into customers. What is a landing page?

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. billion to $3.7

A/B testing 123

A/B testing Engineering Launch Drivers/motivators 123

ClickFunnels

DECEMBER 4, 2022

Table of Contents: #1 Choose the Right Software #2 Create a Lead Magnet #3 Use Email Pop-Ups #4 Send Automated Abandoned Cart Emails #5 Send Personalized Product Recommendation Emails #6 Send Time-Sensitive Broadcast Emails #7 Build a Lead Generation Funnel Bonus Tip: Make Sure That Your Emails Look Good! Welcome emails. Winback emails.

Niche 130

Niche Pitch Lead generation Promote 130

ClickFunnels

JANUARY 26, 2022

Start driving traffic to that landing page. Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. He started excluding women from his Facebook Ads campaigns! For example: Lead magnet: A free video tutorial on how to learn your first pull-up.

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Growth is everyone’s business. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. Use your findings from your “stickiest” products (the least returned ones) to come up with a strategy to address higher return rates. The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. A/B testing.

A/B testing 101

A/B testing Price CRM Campaign 101

Sales Hacker

DECEMBER 17, 2020

That means your sales outreach email is likely sitting in a prospect’s inbox alongside dozens of other promotional emails. That’s why Outreach and REGIE teamed up to create the Cold Email Grader, an easy-to-use tool that allows sales professionals to grade and improve their cold email pitches. Sound like a lot to keep track of?

A/B testing 86

A/B testing Sales Campaign Pitch 86

Martech

FEBRUARY 8, 2024

So, why start from the bottom in B2B? Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money.

B2B 109

B2B Gaming Niche Appointment 109

Lead Fuze

JULY 7, 2023

This knowledge can empower you not only in setting up an effective sales funnel but also in maintaining it efficiently over time at no cost. Identifying Target Customer Profiles for Effective Marketing To create killer marketing campaigns, you need to know your customers inside and out. Do you wish to promote your fantastic product?

A/B testing 87

A/B testing Cross-sell Technique Sales 87

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. It gives marketing just enough funding to start a program in a quarter; if the program does not return value in that quarter, it is canceled in the next. Start by measuring the same things at consistent intervals.

A/B testing 109

A/B testing Tradeshows Finance Cross-sell 109

Lead Fuze

JANUARY 2, 2024

After all, nobody wants their carefully crafted copy ending up in oblivion—or worse—the spam filter on someone’s mobile device. Punch up every sentence with your brand’s message, but keep it personal; tailored emails turn subscribers into engaged fans. So, let’s spice things up.

A/B testing 52

A/B testing Click Through Rate Campaign Sales 52

The 5% Institute

JULY 25, 2023

Armed with this information, you can craft hyper-targeted marketing campaigns that resonate deeply with your potential leads and foster stronger connections. Demographic Profiling Start by creating detailed demographic profiles of your target audience segments. Look for influencers with an engaged and authentic following.

A/B testing 52

A/B testing Lead generation Click Through Rate Campaign 52

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Consider the CTA “Sign up now” on a SaaS product landing page.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Veloxy

FEBRUARY 1, 2024

The clock starts ticking the moment a lead shows interest, and every minute that passes can make the difference between winning and losing a potential customer. Lead response time in a sales context is measured as the average time span between a lead self-identifying and a sales rep promptly following up. Easy, isn’t it?

Product 130

Product Quota Objectives and Key Results CRM 130

ClickFunnels

DECEMBER 5, 2022

Then you need to understand that the real money is in building your email list – once you have it, you can monetize it by promoting affiliate products. The reason why this sales funnel works so well is that it allows you to: Start the relationship with that person by offering free value. Just make sure to A/B test everything!

Niche 130

Niche Pitch Cross-sell A/B testing 130

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors). How many of them are likely to buy? Who are your competitors?

Customers 131

Customers Promote Campaign Objectives and Key Results 131

ClickFunnels

OCTOBER 27, 2021

We start by asking you what your goal is: Collecting emails? All these templates have been relentlessly A/B tested. Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Here at ClickFunnels, we are big believers in following up. After all, your success is our success.

Gaming 239

Gaming Commission X-functional Sales 239

The 5% Institute

JUNE 15, 2023

Start by creating buyer personas , which are fictional representations of your ideal customers. This data will enable you to create targeted and personalized lead generation campaigns. These can include discounts, free trials, exclusive content, or limited-time promotions.

Lead generation 52

Lead generation A/B testing Referrals Objectives and Key Results 52