ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. For brands, during our autoplay tests we saw a 7x increase in completions of Promoted Videos.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 72

A/B testing Minimum Viable Product High impact Promote 72

Search Engine Land

APRIL 19, 2024

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play.

CTR 102

CTR A/B testing Objectives and Key Results Campaign 102

ClickFunnels

OCTOBER 26, 2021

The reason why the Value Ladder sales funnel is so effective is that it allows you to: Start the relationship with that person by providing free value. A lead magnet + one product is enough to get started. Use Email Marketing to Promote Your Products. Optimize Your Sales Funnel With A/B Testing.

Consult 201

Consult A/B testing Cross-sell Sales 201

Hubspot

MARCH 2, 2012

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

A/B testing 75

A/B testing CTR Click Through Rate Campaign 75

Martech

OCTOBER 14, 2022

The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research. Operationalizing a CDP.

A/B testing 114

A/B testing E-commerce Retail UX 114

Search Engine Land

APRIL 9, 2024

Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition. CTAs like “Start your Free Trial” or “Subscribe to Our Email List” are perfect for the consideration stage. Conversion : Purchases, quote requests.

A/B testing 108

A/B testing Campaign Click Through Rate Promote 108

ClickFunnels

AUGUST 8, 2021

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. The reason we are bringing this up is that all that extensive funnel building experience went into our software. We have the results to back that up. We aren’t bringing this up to throw shade on Convertri founders. A/B testing.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

AUGUST 16, 2021

Whether they buy or not, they are then added to your ongoing email nurture efforts (these emails could be sent daily, weekly, or biweekly), which consistently build trust, provide free value, and promote your products/services. Now let’s walk through 7 steps to setting up a successful lead nurturing campaign. Probably not.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ConversionXL

DECEMBER 18, 2015

In fact, I’ll bet you’ll receive at least two emails in the time it will take you to read this article from start to finish. According to Salesforce , the top 3 uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). The 4 Main Types of Promotional Emails. No, not exactly.

Promote 91

Promote A/B testing Campaign Start-ups 91

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. Different segments might respond better to various tones, styles, or even promotional offers. There are a few different types of email segmentations to get familiar with as you get started. Let’s break it down.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

ClickFunnels

AUGUST 31, 2022

How To Drive Traffic to Your Value Ladder Sales Funnel #1 Promote Your Free Offer With Paid Ads #2 Promote Your Free Offer With Influencer Marketing #3 Build a Social Media Following Build Your Sales Funnel With ClickFunnels (Free 14-Day Trial!). So you might start turning a profit at this point. What To Do Next?

Promote 163

Promote Follow-up A/B testing Hospitality 163

ClickFunnels

NOVEMBER 25, 2022

There’s something called the Paradox of Choice – the more options you give to someone, the more likely they are to experience analysis paralysis and end up doing nothing. If you aren’t using landing pages in your business yet, then it’s probably safe to say that you would almost certainly increase your revenue if you started doing it.

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

Search Engine Land

OCTOBER 14, 2022

The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research. Operationalizing a CDP.

A/B testing 91

A/B testing E-commerce Retail UX 91

Sales Pop!

JANUARY 27, 2022

If you want to boost your sales , rethinking email marketing strategy is a great start. Test subject lines. Schedule follow-ups and reminders. Set up email funnels. Always A/B test your videos before making them live. Start your email with the recipient’s name and make sure to drop salutations.

Technique 98

Technique A/B testing Campaign Promote 98

Highspot

MARCH 21, 2024

Promotional Emails Promotional email campaigns highlight a special offer. They usually aim to create new or repeat customers, speed up the sales cycle, or encourage recipients to take immediate action. They can help you draft initial and follow-up emails that sound just like you.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

Click Through Rate 133

Click Through Rate A/B testing Retail Strategize 133

ClickFunnels

AUGUST 5, 2021

Typically it is done via A/B testing (also known as split testing ): You create two variants of the same page: variant A and variant B. That’s the element that you are testing. Promote Your Lead Magnet Everywhere You Can. What Is Conversion Rate Optimization? It’s a way to increase conversion rates.

Lead generation 130

Lead generation Conversion A/B testing Promote 130

Martech

FEBRUARY 8, 2024

So, why start from the bottom in B2B? Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money.

B2B 114

B2B Gaming Niche Appointment 114

Salesforce

JANUARY 4, 2024

How do you get started with drip marketing? Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. Here’s how you can start a winning drip marketing campaign.

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

ClickFunnels

NOVEMBER 21, 2021

It allows you to: Start the relationship with the potential customer by providing free value. By that point, you would have built up a lot of trust with them, so they would be much more likely to buy it. You can start with a lead magnet + a frontend product. You can start by creating a simple squeeze page for your lead magnet.

Pitch 256

Pitch Sales Lead generation Niche 256

ClickFunnels

JANUARY 31, 2022

Its funnel building functionality includes a drag-and-drop page editor, a variety of funnel and page templates, split testing, and more. It has an in-built email marketing functionality that allows you to build your list, set up an email autoresponder, and send broadcast messages. Split testing. No problem. Automation.

Price 219

Price Commission Referrals A/B testing 219

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. It starts with the premise that the marketer doesn’t know the ideal strategy or messaging, and the only way to establish this is through testing.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Lead Fuze

JULY 7, 2023

This genius strategy involves convincing your existing customers to level up and buy the deluxe version of what they already love. Role of Testimonials and Reviews in Promoting Upselling Social proof plays a crucial role in influencing purchasing decisions. “Enhance customer experience & boost sales with upselling.

Product 52

Product A/B testing Cross-sell Technique 52

Salesforce

OCTOBER 16, 2023

What if you gave it the following task: “Promote this new line of hiking boots. As the campaign progresses, the AI self-improves with every impression and conversion, generating A/B tests and adjusting segmentation on the fly. Get articles selected just for you, in your inbox Sign up now Let’s explore a couple scenarios.

A/B testing 98

A/B testing CRM Negotiate Campaign 98

ClickFunnels

DECEMBER 4, 2022

Table of Contents: #1 Choose the Right Software #2 Create a Lead Magnet #3 Use Email Pop-Ups #4 Send Automated Abandoned Cart Emails #5 Send Personalized Product Recommendation Emails #6 Send Time-Sensitive Broadcast Emails #7 Build a Lead Generation Funnel Bonus Tip: Make Sure That Your Emails Look Good! Welcome emails. Winback emails.

Niche 130

Niche Pitch Lead generation Promote 130

ClickFunnels

NOVEMBER 28, 2022

A landing page is a standalone web page created specifically for the purpose of generating leads or starting the sales process. They only try to promote one thing (whether it be a lead magnet or a product) at a time. sign up for your email list), then you can increase the chances of them taking that action by a significant amount.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

ClickFunnels

NOVEMBER 24, 2022

But with so many different platforms and strategies to choose from, it can be hard to know where to start. So whether you’re just starting out or you’ve been in the game for a while, these tips will help you take your business to the next level. Start by making sure your website and content are optimized for search engines.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ClickFunnels

AUGUST 1, 2022

Table of Contents: #1 Build a Value Ladder Sales Funnel #2 Promote Your Lead Magnet on Social Media #3 Partner With Social Media Influencers Want Russell To Show You How To Build Your First Sales Funnel? #1 Once you have your Value Ladder sales funnel set up, making sales through social media will be much easier!

Cross-sell 130

Cross-sell Pitch Sales Niche 130

ClickFunnels

SEPTEMBER 21, 2021

On our homepage, we have the start of our 14-day free trial sales funnel… On the sidebar of this page, we have multiple free offers intended to provide value and generate leads…. To be clear, these are the starts of our sales funnels, not the experiences themselves. Post at the start of the day to get more upvotes.

Lead generation 244

Lead generation B2B Launch Referrals 244

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. It gives marketing just enough funding to start a program in a quarter; if the program does not return value in that quarter, it is canceled in the next. Start by measuring the same things at consistent intervals.

A/B testing 114

A/B testing Tradeshows Finance Cross-sell 114

Veloxy

FEBRUARY 1, 2024

The clock starts ticking the moment a lead shows interest, and every minute that passes can make the difference between winning and losing a potential customer. Lead response time in a sales context is measured as the average time span between a lead self-identifying and a sales rep promptly following up. Easy, isn’t it?

Product 130

Product Quota Objectives and Key Results CRM 130

Hubspot

SEPTEMBER 30, 2020

The magic is that you can set up pretty clever workflows and funnels without the help of developers. This means you can move faster, test new campaigns rapidly, and therefore, drive more revenue. A/B testing functionality. A/B testing functionality. A/B testing. Get started for free.

A/B testing 101

A/B testing Price CRM Campaign 101

Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.

A/B testing 121

A/B testing Engineering Launch Drivers/motivators 121

Sales Hacker

DECEMBER 17, 2020

That means your sales outreach email is likely sitting in a prospect’s inbox alongside dozens of other promotional emails. That’s why Outreach and REGIE teamed up to create the Cold Email Grader, an easy-to-use tool that allows sales professionals to grade and improve their cold email pitches. Sound like a lot to keep track of?

A/B testing 86

A/B testing Sales Campaign Pitch 86

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Growth is everyone’s business. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ClickFunnels

OCTOBER 27, 2021

We start by asking you what your goal is: Collecting emails? All these templates have been relentlessly A/B tested. Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Here at ClickFunnels, we are big believers in following up. After all, your success is our success.

Gaming 239

Gaming Commission X-functional Sales 239