Salesforce

AUGUST 15, 2024

Drift : Using prospect engagement data directly from your website, this tool helps craft conversational messaging and hyper-personal chat functions. This tool can also facilitate A/B testing to uncover insights and create high-performing web sites. It’s scalable and seamlessly connects financial data across your company.

Product 89

Product E-commerce CRM A/B testing 89

Search Engine Land

SEPTEMBER 17, 2024

Sales : Drive conversions and revenue through your video content. Visibility : Gain presence on a social-SERP for relevant topic/conversation. Include closed captions for accessibility and extra text for algorithms. Click-through rates and conversion metrics : Essential for videos aimed at driving actions.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

NOVEMBER 11, 2024

Each role is key in engaging customers, boosting conversions and supporting broader business goals. Collaborating closely with developers to bring user-centered designs to life. Regularly testing usability to inform design improvements. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

A/B testing 116

A/B testing UX CRM Strategize 116

Martech

APRIL 11, 2025

AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Track and report on campaign goals more effectively.

A/B testing 104

A/B testing Campaign Contact Service 104

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. These moments are high-intent opportunities where consumers are close to making decisions. Here are the essential KPIs to monitor.

Customers 70

Customers A/B testing Trust Click Through Rate 70

Sales Hacker

DECEMBER 17, 2024

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And how do you now think about sort of closing that gap between the user and the buyer? I’ve really, really enjoyed this conversation. So there is always that disconnect.

GTM 102

GTM Engineering Electricity X-functional 102

RingDNA

MARCH 26, 2025

Use LinkedIn to Have Smarter Conversations Let’s face it – if you use LinkedIn to send out spammy emails to prospects, it’s not likely that you’ll get the traction you desire. That type of authenticity builds trust with leads before you even start the conversation. In B2B sales, it often takes north of six contacts to close deals.

Closing 62

Closing B2B Sell Referrals 62

PandaDoc

MAY 12, 2025

Study behavior to close more deals What is price sensitivity? A/B testing Companies with online sales and flexible pricing systems can use A/B testing to measure price sensitivity in a data-driven way. In a typical pricing test, two versions of a product or offer are shown to different customer segments.

Price 52

Price A/B testing Non-Profits Legal 52

Martech

APRIL 14, 2025

Interestingly, while performance data is important to their work (for tasks like A/B testing or sentiment analysis), this team has traditionally depended on MOps or data analysts for those insights. When genAI tools help close deals more efficiently, they are adopted immediately, regardless of governance considerations.

Territory 88

Territory Government Legal A/B testing 88

Hubspot

SEPTEMBER 4, 2024

Conversely, a Zendesk study found that 73% of customers would switch to a competitor after more than one bad experience. Sales Hub : Features to drive productivity, engage more leads, close more deals, scale your team, and accelerate revenue growth. They’re also 86% likely to increase their spending with you.

CRM 73

CRM Price Contact Pipeline 73

Search Engine Land

AUGUST 28, 2024

They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did conversions soar? Then, break it down into specific, measurable goals: “Increase conversion rate for our Christmas campaign by 15% compared to last year.” Time to kick back and watch the conversions roll in, right?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

SaaStr

JULY 15, 2025

Their AI has also handled over 139,000 conversations in its first few months, doing everything from reviewing VC pitch decks to managing speaker submissions to advising on hiring decisions. And more routine, 1-2 call closes should be prime for AI deflection and partial replacement. But the tools aren’t there — yet.

B2B 91

B2B A/B testing Engineering CRM 91

Martech

MARCH 20, 2025

Status: Private Beta Applicable HubSpot Hubs: Content Hub Applicable HubSpot Tiers: Pro Optimize conversions with A/B testing for CTAs Whats new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer.

A/B testing 105

A/B testing Objectives and Key Results CRM Pipeline 105

Martech

OCTOBER 29, 2024

To get fresh results, you must converse with the world. polls, surveys, focus groups, A/B testing). For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. Step 3: Explore broadly In this step, you generate even more ideas.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Martech

APRIL 3, 2025

In reality, while sales must focus on closing deals, marketing must provide qualified leads. Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. It makes the cost-per-conversion metric look good but doesn’t tell the whole story. Processing.

Conversion 113

Conversion A/B testing Campaign Click Through Rate 113

Martech

APRIL 23, 2025

Intrigue works by presenting curiosity gaps that the brain naturally wants to close. Tool tip: Try Kit or ActiveCampaign A/B tests to find which CTA framing drives the most conversions. Embed those in your blog or landing page to boost clarity and conversions. Don’t just say what to do show how to do it.

B2B 127

B2B A/B testing Trust CRM 127

Heinz Marketing

MARCH 7, 2025

Use intent data and behavioral tracking to prioritize leads with a higher likelihood of conversion. This often stems from targeting the wrong audience, failing to A/B test campaigns, and not integrating paid efforts into a broader demand generation strategy. Integrate CRM and marketing automation platforms for better visibility.

Pipeline 92

Pipeline Growth A/B testing Campaign 92

ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

AUGUST 17, 2015

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software. conversion rate.

A/B testing 134

A/B testing Engineering Government Start-ups 134

ConversionXL

APRIL 12, 2018

If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many experiments failing or ending up insignificant. In our own practice we started doing just that.

A/B testing 114

A/B testing Start-ups Follow-up Conversion 114

ConversionXL

DECEMBER 1, 2014

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization : “Always be testing.”. Always be testing” echoes across marketing blogs like a broken record. And the only way to validate your assumptions is to test.

A/B testing 127

A/B testing UX Click Through Rate Prospecting 127

ConversionXL

JANUARY 22, 2015

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. The treatments were based on extensive conversion research and solid data-driven hypotheses. So I was reasonably certain that my lifts were in fact real.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing. Get MarTech!

A/B testing 138

A/B testing Retail Campaign Price 138

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.

A/B testing 114

A/B testing UX User Experience Engineering 114

ConversionXL

SEPTEMBER 24, 2015

Here’s an uncomfortable truth about conversion rate optimization: lots of people are running bad tests without even knowing it. It’s how many visitors or conversions you need in your test. You don’t stop when you have 95% confidence, you stop when you have enough traffic / conversions for valid results.

A/B testing 111

A/B testing Represent E-commerce Gaming 111

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

OCTOBER 26, 2015

It is no different with us in conversion optimization. We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. If you can, do split URL testing instead.

A/B testing 97

A/B testing Clients Objectives and Key Results Start-ups 97

Salesforce

MAY 28, 2025

Personalized marketing: AI can analyze customer data to create targeted campaigns and recommendations that help increase conversion rates. Sales forecasting AI can identify high-potential leads by scoring and ranking prospects based on conversion likelihood. Here are some of the benefits. Just get started.

Customers 52

Customers CRM A/B testing Pipeline 52

Sales Pop!

JANUARY 27, 2022

Video marketing has the potential to help educate your customers, build awareness, and increase conversions. Always A/B test your videos before making them live. Nothing kills conversions and sales as much as lack of personalization. A/B test your emails. This method is called A/B testing (a.k.a.

Technique 246

Technique A/B testing Campaign Promote 246

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Do they like to see close-ups of the sleek design that shows off our integrated internal wiring, for example? Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”.

Conversion 122

Conversion A/B testing Objectives and Key Results Manufacturing 122

Sales Pop!

NOVEMBER 18, 2021

In this article, we will take a look at the features of both paid and free lead generation tools that will help increase the conversion rate of website visitors into potential customers. Thus, Intercom suites include Conversational Marketing, which you can use to convert visitors into customers. Lead Capture Tools.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? The process of optimizing those conversions is exactly what CRO entails.

Conversion 101

Conversion A/B testing Price Start-ups 101

ConversionXL

FEBRUARY 21, 2017

That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. What is User Experience Testing? Make sure you’re A/B testing any insights you may think you have gained from there.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

JULY 18, 2019

Failing to reach statistical significance may result from two things—hypotheses that don’t pan out or, more troubling, stopping tests early. Almost half (47.2%) of respondents in the CXL 2018 State of Conversion Optimization report confessed to lacking a standard stopping point for A/B tests. This trend isn’t new.

A/B testing 131

A/B testing Conversion Follow-up Contact 131

ConversionXL

DECEMBER 4, 2019

This is the fourth edition of our State of Conversion Optimization report. Skepticism or ignorance about conversion optimization affects more than the ability to prove ROI or retain clients. It also impacts implementation—executives are often anxious to end tests prematurely, if they’re willing to test at all.

Conversion 87

Conversion A/B testing UX Clients 87