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The science behind high-performing calls to action

Martech

Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

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4 Basic A/B Testing Tips for Beginners

Hubspot

Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day. A/B testing is the answer for optimizing your email marketing and landing page performance. For those of you unfamiliar with A/B testing, it works just as it sounds.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

SMBs must adopt a customer-centric mindset and implement effective email nurture journeys that guide prospects from interest to purchase. An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. A/B test results: Performance comparison between different versions of web pages. Bounce rate: The percentage of visitors who leave your site after viewing only one page.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

What about A/B testing? Other than that, Facebook and Google continually push new types of targeting and types of campaigns for us to use, but they both have the same end goal: keep the user happy and make it easier for advertisers to adjust and tweak to get a better response from target prospects.” (via via Inbound.org).

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. I’ve found that prospects seem quite receptive to InMail. Source: Gartner ​. LinkedIn from CEOs to SDRs 1.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%. They’re popular among sales development reps and recruiters for their ability to start a conversation directly with prospects and talent alike: Conversation ads. Carousel ads.

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