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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 102
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5 steps to marketing innovation with creative problem-solving

Martech

This problem is too loose: “Develop a campaign no one else is doing and half our current customers will respond to.” This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.”

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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How to Analyze Your A/B Test Results with Google Analytics (Updated)

ConversionXL

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).

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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.