ConversionXL

OCTOBER 4, 2022

Use referral programs to attract new customers and reward your current ones 7. Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators). Both are critical.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

OCTOBER 30, 2021

reMarkable is essentially borrowing the influence of their customers to motivate prospects into making a purchase. Depending on what you sell and your transaction process, this can be a lengthy, resource-heavy process involving a lot of A/B testing , user testing, and goal measuring. Image source. It’s a win-win.

Customers 140

Customers Referrals B2C Campaign 140

ConversionXL

FEBRUARY 22, 2017

You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals. You have to discover the drivers of habit formation. Discovering the Drivers of Habit Formation. What are some methods you can test to get more new users to cross those thresholds?

Product 101

Product Growth Drivers/motivators A/B testing 101

ConversionXL

FEBRUARY 19, 2016

Even if you look at it from a high level, there shouldn’t be an inherent conflict between SEO and testing. Google has its own testing tool. Google runs A/B tests. So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Google Doesn’t Want to Penalize Better UX.

A/B testing 91

A/B testing Growth UX User Experience 91

SaaStr

AUGUST 8, 2023

In 2014, storage had historically been Dropbox’s most significant cost driver, with hundreds of millions of dollars spent on AWS. A/B tests were conducted to try product changes and assess the financial impact. Hint : Associates at VC firms can be a great source of candidate referrals. So, Miao and the team got to work.

Finance 95

Finance Strategize A/B testing Growth 95

ConversionXL

JULY 11, 2016

‘Profit is a result of user motivation.’ ’ The impact of rising the user motivation is higher than reducing friction. Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%).

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

OCTOBER 4, 2021

For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. Image source. Email fits everywhere. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Highspot

MARCH 21, 2024

If you have a referral or mutual connection, be sure to mention it. Highlight distinctions with Features-Advantages-Benefits (FAB) FAB emails are most effective when you want to clearly communicate your product’s value in a compelling manner and motivate your prospects to take action.

A/B testing 96

A/B testing Sales Follow-up Prospecting 96

Hubspot

JANUARY 13, 2012

What Referral Sources Can Tell You. Your blog's referral sources will tell you which websites and blogs are referring traffic to your blog and give you a sense of how people are finding it. Conducting some A/B tests is a great way to optimize for the best calls-to-action for your blog to improve click-through rate.

Click Through Rate 78

Click Through Rate Referrals A/B testing Promote 78

Hubspot

NOVEMBER 11, 2020

Traffic performance (based on total views and visits , individual post performance , and by referral source ). Traffic Referral Source. Your blog's referral sources will tell you where (which sites) users are coming from and give you a sense of how people are finding your blog. Number of Inbound Links. Number of Leads.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ConversionXL

JUNE 16, 2022

Depending on the motivation, people will collect information in different skimming patterns. Time management is crucial for organization, and deadlines are necessary to set expectations and motivate teams. This will give marketers guidance and inspiration when A/B testing. Do personalized emails increase open rates?

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

APRIL 6, 2020

I’m currently working Role or Project at Company Name and I am very interested in learning more about how you use A/B testing to enhance detail mentioned in last conversation. To get introduced to this valuable contact, it’s often best to go through a referral introduction via the person you just met. Date] meeting recap.

Follow-up 95

Follow-up Meeting Objectives and Key Results A/B testing 95

ConversionXL

FEBRUARY 29, 2016

Obviously, that makes them a great place to cross-promote, upsell, encourage sharing / reviews / referrals, etc. Motivate the customer to take action. How to A/B Test Transactional Emails. Be careful about running more than one test at once, though. You don’t want to pollute your test results.

A/B testing 90

A/B testing Promote Start-ups Contact 90

Hubspot

OCTOBER 9, 2019

Irina Nica, senior content strategist at HubSpot says, "There are two main ways in which high-quality backlinks can help drive more traffic to a website: boosting ranking and driving referral traffic. Nica adds, "On the other hand, backlinks can also drive a substantial amount of referral traffic. A/B testing.

A/B testing 78

A/B testing CTR Engineering Referrals 78

ConversionXL

OCTOBER 1, 2022

Invest in conversations to learn more about your audience’s motivations and understand how trends change over time. Hone in on friction points and run A/B tests to improve usability and conversion rate. Use voice of customer research to understand motivations and intent. Far from it. Did I miss anything important?

A/B testing 103

A/B testing B2B Follow-up Trust 103

The 5% Institute

JUNE 15, 2023

Utilize tools like surveys, interviews, and social media listening to gather insights about your potential customers’ preferences, challenges, and motivations. A/B test different CTAs to optimize conversion rates continually. Monitor the performance of your referral program and adjust incentives based on the results.

Lead generation 52

Lead generation A/B testing Referrals Objectives and Key Results 52

CloserIQ

JUNE 6, 2019

Besides, you can gather information about future prospects and people found via referral and third-party networks. Questions that reveal psychographics include: What motivates you? Step 1: Gather information . The first step is to gather as much information as possible about your current customers. Psychographics.

Pitch 94

Pitch A/B testing Clients Sales 94

ConversionXL

JULY 21, 2022

Conduct voice of customer research to find out their motivations. When marketing teams and sales teams work in silos, goals and motivations differ. Divide people based on beliefs, emotions, personality traits, motivations, intent, interests, lifestyle, worldviews, etc. Who are you marketing to at each stage? Psychographic.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. direct, referral, organic, paid, social, email, etc.). For A/B testing: Google Optimize. Running A/B tests is crucial to create content that gets the best results for your goal. Google Optimize lets you create and run A/B tests related to your problem (e.g.,

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

MARCH 14, 2014

Bonus: You can A/B test your emails to help improve clickthrough rate, too. Referrals: Visits from inbound links on other websites. In the example above, organic traffic is the biggest driver of traffic to the site, but social media has the highest conversion rate. How clear were your calls-to-action?

A/B testing 78

A/B testing CTR Click Through Rate Promote 78

ConversionXL

OCTOBER 17, 2012

Vero] A/B testing isn’t just for your landing page. Sharing what your friends have recently bought or browsed is a great way to get inside inboxes without seeming overtly salesy or pushy and social proof is one of the biggest motivators of purchasing decisions because it is rooted in trust.

Campaign 104

Campaign Conversion E-commerce Education 104

Hubspot

OCTOBER 17, 2018

But if you’re already testing certain marketing variables and learning from the outcomes, you're executing "growth hacking" without the label. Think about it -- have you ever A/B tested a subject line in an email? A/B test the title of the lead generation offer. That’s an experiment. Experiment Plan.

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

ConversionXL

AUGUST 30, 2018

Sales representatives know that a happy customer is a potential referral that can generate a quick and lucrative commission. There are also other, more interactive ways to engage your organization in user research: Invite employees to watch user tests, live or recorded. Free food or drinks are a simple but effective motivator.)

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

OCTOBER 19, 2021

If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. MobileMonkey vets its members with three questions that aim to discover a person’s motivations: This ensures that incoming members are genuine and bring value to the group. Research the competition. Facebook Group best practices.

CTR 134

CTR Follow-up Networking Conversion 134

Lead Fuze

MAY 26, 2023

Regular check-ins and constructive feedback will keep everyone motivated and aligned towards common goals. Step #3: Acquire new customers through referrals, attending events, and connecting with other professionals wherever possible. Try new tactics each month to boost performance further – A/B testing is a great way.

Niche 98

Niche Finance Negotiate Technique 98

SalesLoft

OCTOBER 9, 2018

Were I focused on the inputs, I would have fleshed out the issue tree to include facets of intrinsic and extrinsic motivation. While motivation is critical to success, I decided to focus on two measurable outputs: engaging new contacts and hitting touch volume targets. In contrast, high effectiveness results mostly from skill.

Extrinsic 52

Extrinsic Intrinsic A/B testing Contact 52

Salesforce

MAY 3, 2024

Don’t forget to A/B test your landing pages to see what resonates most with customers. Free returns are also a powerful motivator and can put shoppers at ease when they decide to buy from your site. You can also reward customers for referrals by asking them who referred them and offering those shoppers a discount.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

SalesHandy

AUGUST 22, 2022

Get Referrals Through Your Existing Customers. Don’t underestimate the power of a good referral! You can come up with a ‘rewards referral program’ to request referrals from your customers. Saleshandy’s features support all lead generation activities, from automated follow-ups, A/B testing, inbox warm-up, and more.

Lead generation 52

Lead generation Technique Follow-up Objectives and Key Results 52

ConversionXL

NOVEMBER 17, 2015

If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests. Bandit tests are similar, but move from the explore to the exploit phase much more quickly.

A/B testing 126

A/B testing Retail Promote Represent 126

ConversionXL

APRIL 29, 2014

I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. The Difference Between Testing and Unlocking Growth. Many people get hung up at the testing stage. This means the elimination of random testing on elements that don’t matter.

Engineering 117

Engineering Conversion Growth A/B testing 117

ConversionXL

NOVEMBER 13, 2019

” André Morys of konversionsKRAFT offered companies a free experiment: André Morys , konversionsKRAFT: “In the early days of A/B testing, we made the first experiment free. ” Ultimately, scaling requires greater financial stability—something referrals alone won’t bring you. Some are still online today.) .”

Referrals 110

Referrals Clients Networking Start-ups 110

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. They tested offering 10 free credits for working out with a buddy.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

NOVEMBER 18, 2014

Showing their progress towards the goal can motivate them to move forward. Vero explicitly shows users how far they’ve come in the process (they’ve already sent one email_ and then seamlessly leads users to the next step (running an A/B test or sending a newsletter). This email averages a 72 percent open rate.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

Hubspot

SEPTEMBER 15, 2024

We sat down with Natalie Thomas , Director of Strategy at The Good — aka the queen of conversion — to find out everything they’ve learned from performing hundreds of A/B tests, website audits, and customer interviews. They have a really robust referral program, but they rarely do blanket sales,” Natalie told us.

Conversion 69

Conversion Gaming UX Referrals 69

ConversionXL

APRIL 3, 2018

So they optimized referral process. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. 7 drivers of optimization success. Examples of homepage A/B tests done at @Dell in the last 18 months #CXLLive pic.twitter.com/oXNHOf7ZMf.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Search Engine Land

JULY 1, 2024

It’s moving beyond sending authority and engagement signals to capture SERP real estate; it’s better to leverage social media to create demand that will be captured via referral traffic and organic searches on Google. With the widespread adoption of generative AI tools like ChatGPT, GEO can be a fundamental driver of leads.

Niche 106

Niche Engineering Strategize Follow-up 106