Remove A/B testing Remove Drivers/motivators Remove Referrals
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Orchestrating empathy where your funnel falls short

Martech

While you’ve been busy optimizing conversion rates and A/B testing button colors, your competitors figured out something you missed: technology isn’t just about efficiency anymore, it’s about connection. Not just track clicks and conversions, but recognize the hopes, doubts and motivations driving those behaviors?

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How Many Variations Can You Have in an A/B/n Test?

ConversionXL

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? However, it is mostly a drawback of the standard widely used approach to A/B testing called Hypothesis Testing.

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The Ultimate Marketing Playlist to Keep You Motivated This Summer

Hubspot

Listen to it whether you're lounging around or to motivate you if marketing has to be on your brain -- in the car, at the office, or on the beach! The Ultimate Marketing Playlist to Keep You Motivated This Summer from HubSpot on 8tracks. 3) "The Motivation Proclamation" by Good Charlotte (For Call-to-Action Optimization).

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Your goals should be motivating, rewarding, achievable, and accountable.

Growth 115
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User Experience Testing: A Conversion-Focused Guide

ConversionXL

Chris Goward of WiderFunnel describes how the Hawthorne Effect can affect user testing: Chris Goward: “The act of observing a thing changes that thing. When people know they’re being observed, they may be more motivated to complete the action. Make sure you’re A/B testing any insights you may think you have gained from there.

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Rev Up Your Holiday Marketing In a Post-Cookie World

Salesforce

Social media will become an even greater revenue driver this year. digital ad spend on social media influencer content will grow to $6 billion this November and December, and lead to a 30% rise in social media referrals. Prediction: An increase in influencer content ad spend will lead to a 30% rise in social media referrals.

Retail 98
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

He’s done so with the same motivation: helping people. Email marketing is 40x more effective at acquiring new customers than Facebook or Twitter, and it’s a key driver of retention for small and medium-sized businesses. A/B test action words, as well as button color and placement. Optimized CTAs. Mobile-friendly design.

Referrals 115