Martech

DECEMBER 12, 2024

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. I recommend marking the phone number field as optional and including it on the front page of your pop-up. The same goes for sending days.

A/B testing

ClickFunnels

JULY 3, 2025

Remove to Improve Test What to Do When Your Test Wins (Or Loses) Quiet Funnels Build Loud Results Why Testing During Chaos Is a Losing Game Many marketers wait until conversions dip or the dashboard lights up red before they run tests. Panic testing introduces extra noise. Test when it’s quiet.

A/B testing

Search Engine Land

SEPTEMBER 24, 2024

Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. In an A/B test, two groups of users are involved: one exposed to a test condition and the other under control conditions. Processing.

A/B testing

ClickFunnels

JUNE 5, 2025

Keep Your Budget In Check While Building Big Hiring a web designer or developer every time you need a new funnel can add up quickly. Every change you make appears instantly on your screen, which speeds up your workflow and minimizes errors. A/B Testing— Improve performance by experimenting with different headlines, images, or layouts.

A/B testing

Martech

AUGUST 5, 2024

The key elements and enhancements to this prompt are as follows: (Task) Please list three low-cost lead generation tactics to grow new contacts and please list any martech tools that help execute these strategies. A/B test subject lines and content to see what resonates best with your audience. Processing.

B2B

Salesforce

AUGUST 8, 2024

So marketers end up stuck in a cycle of sending out generic blast emails that do little to engage their audience. Set up automated email triggers based on customer actions, such as abandoned cart reminders, post-purchase follow-ups, or personalized birthday messages. Test and refine your email strategy.

Click Through Rate

Martech

DECEMBER 19, 2024

Overly complex or unclear CTAs create hesitation and reduce follow-through. Examples include, Sign up today offer ends midnight” or Only 3 spots left reserve yours now. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B testing

Search Engine Land

JULY 23, 2024

Let’s break down and understand the following: What does digital marketing include? Community engagement: Interacting with followers, responding to comments and managing your online community. Results to expect Increased brand awareness: More followers and mentions on social media platforms. on social media platforms.

Click Through Rate

Search Engine Land

JULY 22, 2024

CRO is mainly about A/B testing, but most tests focus only on landing pages. I’ve discussed A/B testing challenges before, but data collection often gets stuck on just landing pages. Make sure it’s set up for success (and yes, that does include budget). Business email address Sign me up! Processing.

A/B testing

Martech

APRIL 11, 2025

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Processing.

A/B testing

Search Engine Land

SEPTEMBER 17, 2024

Reduced reliance on follower count for reach. Let’s explore how to develop a holistic video strategy that sets you up for success. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand. Business email address Sign me up! Processing.

Objectives and Key Results

Search Engine Land

SEPTEMBER 16, 2024

In fact, CPCs are up by an average of 10% year over year, according to WordStream. This inefficiency can drive up your overall cost per acquisition, even if your CPC remains stable. Increased competition As more businesses allocate larger budgets to digital advertising, the auction becomes more competitive, driving up prices.

A/B testing

Sales Hacker

DECEMBER 17, 2024

I have no idea what episode we are currently on, but it’s getting up there. For the past 15 years, he has really excelled as a marketing leader, following a decade as a product leader. They’re signing the renewals, the cross-sell, up-sell. And thank you all for rocking with us every week. and the expectations?

GTM

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Make sure your Google Business Profile listing is accurate and up-to-date with all relevant information. Encourage positive customer reviews.

Customers

Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Business email address Sign me up! By maintaining an active presence on social media, you can ensure that your content is being picked up and promoted by AI-driven platforms, enhancing your visibility and engagement. Processing.

Engineering

Martech

SEPTEMBER 16, 2024

Field marketing: Enhancing event follow-ups Integrate event management tools with CRM to streamline lead capture and post-event follow-ups. Sales and support: Improving response times with automation Adopt sales enablement and customer support tools to streamline the acquisition process and speed up responses.

Go To Market

Hubspot

JULY 23, 2025

It shows up in morale, in consistency, and in confidence. Because I track every touchpoint, I’ve been able to A/B test what works. When I’m onboarding a new rep or training a founder who’s doing their own outreach, the first thing I look for is this: Do they have a customer journey they can follow, or are they winging it?

SQL

Salesforce

JANUARY 9, 2025

However, each decision often adds up to the difference between landing a deal or not. Sign up now Thanks, you’re subscribed! Organizations should create onboarding training programs to get each new representative up to speed on the products and processes.

Closing

PandaDoc

MAY 12, 2025

These individuals are more likely to do the following: Compare prices across varying brands and platforms. These buyers are likely to do the following: Remain loyal to a specific brand or product line. Ask questions similar to the following: At what point would this product feel too expensive?

Price

Martech

SEPTEMBER 16, 2024

The key elements and enhancements to this prompt are as follows: (Task) What is MMP and how can it be used to drive bookings on the mobile app as well as through online bookings on the web? A/B testing: We can test different app features or website layouts to see which versions lead to more bookings, helping us refine our user experience.

Healthcare

Salesforce

FEBRUARY 14, 2025

Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations.

A/B testing

Hubspot

SEPTEMBER 4, 2024

To ensure data integrity, some teams waste up to half their workday updating and maintaining spreadsheets. If a sales rep calls in sick, their replacement can quickly catch up on an opportunity and continue the sales process seamlessly. It’s almost impossible to achieve this level of detail using spreadsheet CRMs.

CRM

Martech

MAY 1, 2025

Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. The weird follow-up questions, the cringey attempt at being relatable, the sycophancy dialed up to 11 and the god damn emoji are all unbearable.” Email: Business email address Sign me up!

A/B testing

Martech

OCTOBER 18, 2024

This GPT is designed to follow specific configuration instructions I provided: Metrics : A document outlines key metrics, how to calculate them and includes sample data with calculations. Dig deeper: How to use generative AI in copywriting for an A/B testing program Using generative AI beyond copywriting AI is this year’s “bright shiny thing.”

Entertainment

Martech

APRIL 14, 2025

In the sections that follow, we unpack the nuances behind these shifts. Interestingly, while performance data is important to their work (for tasks like A/B testing or sentiment analysis), this team has traditionally depended on MOps or data analysts for those insights. Email: Business email address Sign me up!

Territory

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? The day before that, there were at least 60.

Closing

Salesforce

DECEMBER 20, 2024

Then, they can begin to explore more by asking follow up questions: What are the poorest performing campaigns for the last quarter? Solve with agents: One of the biggest benefits of assistive agents is freeing up a marketers time by automating repetitive tasks that might involve a lot of manual work. Back to the top ) 4.

Engineering

SaaStr

JULY 24, 2025

The 10% Who Actually Scale: The Daily Discipline Framework AI employees need as much management as people [link] — Scott Martinis (@scottmartinis) June 28, 2025 The companies seeing 300-500% increases in qualified pipeline follow what I call the “Daily Discipline Framework.” A/B Test Relentlessly: Change one variable daily.

A/B testing

SaaStr

JULY 15, 2025

They’re training their AI on thousands of successful conversations, A/B testing messaging variants daily, and constantly refining their targeting algorithms. Why It Works : Inbound lead qualification follows predictable patterns. They’re using AI for research, proposal generation, and follow-up automation.

B2B

Salesforce

MARCH 26, 2025

It can spot suspicious activities and fraudulent transactions before they flare up. The following tips can further help you. Tips for creating engaging and automated marketing campaigns Businesses can save up to six hours every week by using automation in advertising and social media. The following tips will guide you.

Price

Martech

MARCH 20, 2025

Status: Private Beta Applicable HubSpot Hubs: Content Hub Applicable HubSpot Tiers: Pro Optimize conversions with A/B testing for CTAs Whats new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer.

A/B testing

Martech

JULY 11, 2025

Speed up analysis. That means fewer follow-up questions and more trust in the data. Fill out the details: Title (up to 60 characters). Description (optional, up to 150 characters). A/B: Testing activities. A/B tests Track the start and end of experiments. Build institutional memory.

A/B testing

Martech

OCTOBER 29, 2024

Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions. This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” Give AI unusual prompts and see what it comes up with.

Objectives and Key Results

Martech

APRIL 9, 2025

Email: Business email address Sign me up! Use A/B testing, trackable links and promo codes to evaluate effectiveness. Authenticity : Audiences feel a personal connection to influencers, especially when they’ve followed them for years and trust their judgment on niche topics. Processing. Their secret?

Niche

Martech

MAY 9, 2025

Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. With so many thoughts running through our heads, we forget things even the important ones because life happens and distractions pile up. Processing.

Angle

Martech

MAY 13, 2025

Email: Business email address Sign me up! It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. Behavioral testing lab What kinds of email content motivate your customers to act?

Drivers/motivators

Heinz Marketing

MAY 12, 2025

To maintain engagement: Refresh ads and creative every 46 weeks Rotate content offers every 12 months depending on performance A/B test headlines, CTAs, and formats continuously Measurement, Budget, and Optimization 11. How often should asset offers and creatives be refreshed? What metrics should I track for success?

Campaign