From guesswork to growth: How to build a customer-centric marketing strategy
Martech
DECEMBER 16, 2024
Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Dropboxs game-changing shift In 2007, Dropbox was a startup facing a major challenge. They also learned that most customers came from personal referrals a crucial, untapped source of growth.
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