Martech

AUGUST 12, 2024

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

Customers 116

Customers A/B testing B2C Cross-sell 116

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? At Map My Growth , we often face this scenario.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Martech

JANUARY 14, 2025

Using A/B testing to make impactful decisions. Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. Our expert panel will cover: Optimizing shopper journeys with actionable data. Save your spot here!

Retail 112

Retail A/B testing Technique Technology 112

Martech

AUGUST 5, 2024

By integrating these tactics into a cohesive strategy, you can effectively discover and engage new contacts, ultimately driving growth for your organization. A/B test subject lines and content to see what resonates best with your audience. MarTechBot now has 10+ personas to provide more targeted responses.

B2B 123

B2B A/B testing Lead generation Objectives and Key Results 123

Sales Pop!

NOVEMBER 17, 2022

Best Ways to Optimize Your Instagram Profile for Growth. A/B Test Your Bio. One way to do this is to A/B test your bio. To A/B test your bio, you’ll need to track a dependent variable, such as tracking link URL clicks. A/B testing your bio. Applying for a verified badge.

A/B testing 221

A/B testing Follow-up Growth Customers 221

Martech

NOVEMBER 14, 2024

Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results. Conclusion Customer journey analytics is a powerful tool that enables businesses to transform data into actionable insights, driving meaningful engagement and business growth.

Customers 131

Customers A/B testing Click Through Rate Legal 131

Martech

OCTOBER 4, 2024

Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. Why we care.

A/B testing 72

A/B testing Retail Campaign Growth 72

ConversionXL

MARCH 29, 2017

Sean Ellis coined the term “growth hacking” way back in 2010. High-growth companies simply have something most companies don’t, right? High-growth companies simply have something most companies don’t, right? Some secret growth hack or silver bullet that skyrocketed them to household names.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

JULY 8, 2021

But what about investing more in SEO and organic growth? Conversion rate insights also help you prioritize new growth and optimization opportunities. For example, you might run a 30-day experiment A/B testing new headlines on your landing pages. How to leverage your conversion rate formula to drive optimization efforts.

Conversion 156

Conversion Growth Gambling A/B testing 156

ClickFunnels

SEPTEMBER 17, 2021

Talk about explosive growth! ” Fortunately, direct marketing copywriters have been A/B testing copy for over a century now, going all the way back to the days of direct response letters sent via snail mail. Online marketers have been obsessively A/B testing landing pages and sales pages for at least two decades now.

A/B testing 235

A/B testing Sales Conversion Price 235

Heinz Marketing

OCTOBER 15, 2023

To build sustainable revenue growth now and for the future, you must embrace building customer loyalty through memorable experiences. By Carly Bauer , Marketing Coordinator at Heinz Marketing Customer transactions are no longer simple. They require an enduring relationship that is built for them through personalized experiences.

A/B testing 122

A/B testing E-commerce Growth Engineering 122

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

MAY 1, 2025

Pro tip: Sales objections are free A/B tests. Dig deeper: How to align sales and marketing for revenue growth Refinement is about understanding the ‘why,’ not just getting better results A lift in conversion is fine, but you’ve learned nothing if you don’t know why it happened. Pay attention.

A/B testing 114

A/B testing Angle Launch Up-sell 114

Martech

SEPTEMBER 16, 2024

Product marketing: Refining messaging with A/B testing Use content management systems (CMS) and A/B testing platforms to refine messaging across digital channels. Use case: Test different product messages on various platforms, ensuring they resonate with the target audience.

Go To Market 66

Go To Market Objectives and Key Results A/B testing Territory 66

Salesforce

AUGUST 15, 2024

How small business tools drive growth About 93% of today’s small business owners report using at least one technology platform to help run their businesses, according to a study by the U.S. This tool can also facilitate A/B testing to uncover insights and create high-performing web sites. Back to top. )

Product 89

Product E-commerce CRM A/B testing 89

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Martech

MAY 1, 2025

EnRoute Growth Platform s SEO Boost+ is a suite designed for SMBs that includes automated content creation, optimization of Google Business Profiles, local citation management, backlink tracking, and reputation monitoring. A UI dashboard provides performance tracking, supply path optimization, and A/B testing.

A/B testing 76

A/B testing Legal Technique Engineering 76

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? Growth marketing is a data-driven approach to marketing.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Heinz Marketing

FEBRUARY 15, 2022

So wasting time and money on the wrong channels can stall growth potential exponentially. Traditionally, marketing and sales teams qualified leads, but that goes away with product-led growth. Product-led growth hinges on identifying your most valuable customers and keeping them happy as long as possible. Activation Metrics.

Growth 110

Growth Product Referrals A/B testing 110

Search Engine Land

JULY 23, 2024

Follower growth: The increase in the number of followers over time. A/B test results: Performance comparison between different versions of web pages. Customer insights: Gaining insights into customer behavior and preferences. Website traffic: Track the number of visitors to your site from social media using Google Analytics.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ClickFunnels

OCTOBER 26, 2021

Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel. With ClickFunnels, you get access to in-built A/B testing functionality, which means that you can not only build sales funnels but also test them to learn what works and what doesn’t.

Consult 201

Consult A/B testing Cross-sell Sales 201

Hubspot

JANUARY 27, 2020

I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. In Ronny Kovahi 's talk at CXL Live a few years ago, he brought up a great point on A/B test results: the best case scenario is when you test something you thought was 'meh', and it wins.

Growth 101

Growth A/B testing Campaign Electricity 101

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

SaaStr

NOVEMBER 2, 2022

Strong growth (50%) combined with positive EBITDA. This is what the markets want today — pretty strong growth (it doesn’t have to be insane, just strong) combined with a company generating cash, not burning it. Everything is aggressively A/B tested, including new product development. Billion market cap. #7.

A/B testing 127

A/B testing B2C B2B Engineering 127

Hubspot

NOVEMBER 21, 2018

By achieving organic growth. What is organic growth? Organic growth refers to growth as a result of efforts achieved through internal efforts within a company, such as by means of creating higher-converting marketing content, increasing sales, and retaining more customers. Maybe they don't put a premium on growth anymore.

Growth 101

Growth Niche A/B testing Follow-up 101

ConversionXL

APRIL 13, 2017

As Paul Rouke says, we need to prioritize human intelligence in the face of increasingly sophisticated artificial intelligence, and building a high performing team is the most impactful thing you can do when it comes to growth. Quick Primer on Growth vs. Marketing. As Ben Adelt answered on a Quora thread : Ben Adelt: “Nothing.

Growth 99

Growth Engineering Intrinsic A/B testing 99

Salesforce

NOVEMBER 5, 2024

We’ll explore the essential email nurture journeys for SMB marketing that can help you build stronger customer relationships and drive sustainable growth. Test, test, test, and then optimize If you’re not testing your email journeys, you’re guessing. So, let’s dive in.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Improved A/B testing. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups. The improved A/B testing functionality is set to be available in beta soon. Real-time bidding buyers. Upgraded mediation toolkit.

A/B testing 112

A/B testing Construction Gaming Campaign 112

Martech

MAY 29, 2024

This means A/B testing the design of a website or form that customers are engaging with — or A/B testing specific design elements within the overall design. Here he explains how metrics and communication with sales teams help create a “feedback loop” to ensure further optimization and revenue growth.

A/B testing 125

A/B testing Campaign Conversion Engineering 125

Search Engine Land

SEPTEMBER 16, 2024

Industry growth: Rapidly growing industries often see increased ad competition as more players enter the market. Conduct A/B tests to identify the most effective layouts, copy, and offers. Economic factors Broader economic trends can also influence CPC rates. Focus on CPA vs.

A/B testing 76

A/B testing User Experience B2C Campaign 76

ConversionXL

FEBRUARY 22, 2017

Introducing Experimentation and A/B Testing. Reaching a juncture like this is the perfect place to start testing hypothesis to improve user retention. Building your current user base is important because it’s the foundation of your growth.

Product 101

Product Growth Drivers/motivators A/B testing 101

Search Engine Land

JULY 29, 2024

Analyze their strategies to uncover strengths, weaknesses and growth opportunities. Continuous testing: Use A/B testing to find what works best and keep tweaking to improve visibility on AI-driven platforms. Approach each challenge with curiosity, seeing it as an opportunity for improvement and growth.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Understanding what type of metrics are most important at driving growth helps us plan better more efficient experiments.

A/B testing 133

A/B testing Represent Non-Profits Price 133

Martech

JANUARY 24, 2024

Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities. Additionally, email vendors are using it to automate A/B testing, perform sentiment analysis and enhance deliverability.

A/B testing 124

A/B testing Campaign Technology Technology 124

Search Engine Land

SEPTEMBER 17, 2024

Follower growth : Reflects how well your video attracts new audience members. A/B testing : Experiment with different approaches to optimize content based on results. Watch time and completion rates : Indicates viewer interest and content quality. Adjust strategies : Do more of what works and less of what doesn’t.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Get the daily newsletter search marketers rely on.

A/B testing 100

A/B testing Click Through Rate UX Engineering 100