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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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CDP and customer experience: Best of the MarTechBot

Martech

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

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5 Uncomfortable A/B Testing Questions

ConversionXL

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. Moreover, all tests were run for a minimum of 3 business cycles and based on at least 200 conversions and a confidence level of 95%.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

By integrating these tactics into a cohesive strategy, you can effectively discover and engage new contacts, ultimately driving growth for your organization. A/B test subject lines and content to see what resonates best with your audience. MarTechBot now has 10+ personas to provide more targeted responses.

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Server-Side Vs. Client-Side A/B Testing Tools: What’s The Difference?

ConversionXL

This obsession has breed comprehensive lists of growth tools , SEO tools , and general online marketing tools. We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more.

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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? At Map My Growth , we often face this scenario.