ConversionXL

JANUARY 17, 2017

As conversion optimization continues to mature and become adopted by more organizations, it’s always interesting to see how companies are approaching growth and optimization. Jonas Weigert: “I started developing software when I was twelve and have built little tools and websites ever since.

A/B testing 110

A/B testing Engineering User Experience Click Through Rate 110

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? How to Prioritize Test Hypotheses?

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A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

SEPTEMBER 24, 2015

You want your test to include all of those people. Angie Schottmuller , Growth Marketing Expert : “I use the VWO calculator to confirm minimum sample size and test duration requirements. Tests are planned to run in full-week increments. For example, let’s say you run a simple A/B test from Tuesday to Thursday.

A/B testing 111

A/B testing Represent E-commerce Gaming 111

ConversionXL

JANUARY 22, 2015

If the “loser” starts to do relatively better, then it is time to take another look at the page and perhaps run some new tests. Leave a a small percentage of the traffic on your test after implementing the winner, just to see if the needle moves again. 6 months later the conversion rate is still the same.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

SEPTEMBER 10, 2019

I love running growth teams. It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. I doubt that I’ll even have a growth team at any company I’m managing in the future. In fact, I believe most companies should not have a growth team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Get the daily newsletter search marketers rely on.

A/B testing 109

A/B testing Click Through Rate UX Engineering 109

ConversionXL

OCTOBER 26, 2015

This obsession has breed comprehensive lists of growth tools , SEO tools , and general online marketing tools. We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more.

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A/B testing Clients Objectives and Key Results Start-ups 97

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? Growth marketing is a data-driven approach to marketing.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

MAY 29, 2024

Here he explained more about starting with the homepage to identify “low-hanging fruit” and moving out from there to better understand the events your business will want to optimize moving forward. Here he explains how metrics and communication with sales teams help create a “feedback loop” to ensure further optimization and revenue growth.

A/B testing 82

A/B testing Campaign Conversion Engineering 82

ConversionXL

JULY 8, 2021

But what about investing more in SEO and organic growth? Conversion rate insights also help you prioritize new growth and optimization opportunities. To improve data quality, start by optimizing how you collect your data and defining what data matters most to you. Without research, testing is useless. Here’s how to do it.

Conversion 156

Conversion Growth Gambling A/B testing 156

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

JANUARY 27, 2020

I like this definition (and the whole article) from John Cutler: "Success Theater is celebrating hitting the quarterly goal without acknowledging the corners you had to cut and the people who will have to clean up the mess. GE is an extreme example of Success Theater starting at the top and trickling down, eventually taking over the company.

Growth 100

Growth A/B testing Campaign Electricity 100

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Just because you see year-over-year (YoY) revenue growth or improved return on ad spend (ROAS) doesn’t mean you can get the party poppers out. Is it still revenue growth?

Campaign 109

Campaign A/B testing Objectives and Key Results CTR 109

ConversionXL

MARCH 29, 2017

Sean Ellis coined the term “growth hacking” way back in 2010. High-growth companies simply have something most companies don’t, right? High-growth companies simply have something most companies don’t, right? Some secret growth hack or silver bullet that skyrocketed them to household names.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ClickFunnels

OCTOBER 26, 2021

The reason why the Value Ladder sales funnel is so effective is that it allows you to: Start the relationship with that person by providing free value. A lead magnet + one product is enough to get started. Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel.

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Consult A/B testing Cross-sell Sales 201

ConversionXL

AUGUST 13, 2019

But without any metrics, it’s impossible to track growth. And without growth, a SaaS company is dead in the water. And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales.

Growth 117

Growth SQL A/B testing Conversion 117

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. monday hasn’t missed a beat, but before we dive into their secrets, let’s first learn where it all started and what they do today. Automation was a huge driver of growth, and not many customers asked for it.

Growth 64

Growth Non-Profits Drivers/motivators Construction 64

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. Should ecommerce have a hyphen?

E-commerce 52

E-commerce Growth Retail Gaming 52

ClickFunnels

SEPTEMBER 17, 2021

Talk about explosive growth! The reason the Value Ladder sales funnel works so well is that it allows you to: Start the relationship with the potential customer by offering free value. Online marketers have been obsessively A/B testing landing pages and sales pages for at least two decades now. It’s good stuff!

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A/B testing Conversion Sales Price 235

Search Engine Land

MAY 28, 2024

Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. In order to make a profit and get “paid back” 6-12 months later (assuming the customer sticks that long, too). Good enough?

B2B 92

B2B Non-Profits Profit margin A/B testing 92

Hubspot

FEBRUARY 7, 2017

When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. Customer acquisition!

Growth 72

Growth Process A/B testing Lead generation 72

Search Engine Land

AUGUST 25, 2023

To address this, here is a basic five-step growth plan to become a PPC expert as fast as possible. Because you’re responsible for driving your client’s growth – and that’s a people-first business. It’s a deep topic to unpack in a few lines, but here are some pointers to get you started. Build trust Trust comes with time.

A/B testing 92

A/B testing Strategize CTR Clients 92

Salesforce

AUGUST 21, 2023

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how?

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A/B testing Consult Angle Click Through Rate 98

SaaStr

FEBRUARY 20, 2024

Today, many SaaS companies still divide up sales accounts in territories by city, country, or region, or round-robin them by rep. So, they started saying, “Territories killed rep productivity.” Or if you’re utilizing a product-led growth model, this works too once you start to inject sales.

Go To Market 84

Go To Market Territory Technique A/B testing 84

ConversionXL

FEBRUARY 19, 2016

There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. Finally, a lot depends on execution – how you test and optimize your website matters. I talked to people who have years of experience in growth, SEO, and optimization to figure out where the intersection is between CRO and SEO.

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A/B testing Growth UX User Experience 91

Search Engine Land

MARCH 4, 2024

Researching everything – users’ preferences, interests, employment and demographic details, online behaviors – and then using that information to craft campaigns that serve up hyper-targeted ads. A/B test like crazy Think focus groups, but modernized. Now the question is, how exactly can I do that?

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A/B testing Click Through Rate Campaign Trust 123

Sales Hacker

AUGUST 5, 2022

A phrase I often hear is “growth requires scalable processes.” An excellent place to start is with your marketing team. Sign-up for our Content 2.0 Sign-up for our Content 2.0 The best way to jump-start your sequence creation is to utilize one of the Outreach blueprints. How should you follow up?

A/B testing 88

A/B testing Government Quota Follow-up 88

Salesforce

NOVEMBER 17, 2022

Focusing on marketing campaigns fueled by that first-party data can reduce your CPA — improving cost efficiency and growth. Sign up now. Many times the quickest path to greater overall growth and efficiency is deepening the relationship with your current customers. This means keeping costs in line with slower revenue growth.

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A/B testing Campaign Growth Launch 98

Search Engine Land

FEBRUARY 29, 2024

.” True mastery comes by forming hypotheses, testing them thoroughly and developing a true understanding of AI, user behavior and best practices. Dig deeper: A/B testing mistakes PPC marketers make and how to fix them 3. Your growth is limitless and your potential is only bounded by the limits you set for yourself.

Finance 108

Finance A/B testing Campaign Retail 108

ConversionXL

APRIL 13, 2017

As Paul Rouke says, we need to prioritize human intelligence in the face of increasingly sophisticated artificial intelligence, and building a high performing team is the most impactful thing you can do when it comes to growth. Quick Primer on Growth vs. Marketing. As Ben Adelt answered on a Quora thread : Ben Adelt: “Nothing.

Growth 99

Growth Engineering Intrinsic A/B testing 99

The 5% Institute

MAY 24, 2023

It is the ultimate goal of any business, as higher conversion rates directly translate to increased revenue and growth. Start by setting up tracking and analytics tools to monitor user behaviour, conversions, and other key metrics. A/B testing can be a valuable tool in optimizing your conversion rates.

Conversion 52

Conversion A/B testing E-commerce User Experience 52

Martech

JANUARY 31, 2024

Turn challenges into inspiration As a marketing leader, you’re probably familiar with being in this position: Leadership passes down very ambitious goals for your department’s key performance indicators (KPIs) at the start of the fiscal year. The often-professed love of A/B tests among marketers stems from trying new things.

Objectives and Key Results 109

Objectives and Key Results A/B testing Legal Finance 109

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. Why is this?

Engineering 117

Engineering Growth Conversion A/B testing 117

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. So if you're not happy with your current marketing analytics solution and its ability to integrate all your marketing data, searching for a new solution is a great place to start. But boy, has that changed. So be empowered, marketers!

A/B testing 101

A/B testing Click Through Rate Technique Meeting 101

Highspot

MARCH 21, 2024

They usually aim to create new or repeat customers, speed up the sales cycle, or encourage recipients to take immediate action. They can help you draft initial and follow-up emails that sound just like you. Follow-Ups Follow-ups are key in keeping the sales conversation alive, especially after a direct meeting or presentation.

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A/B testing Sales Follow-up Click Through Rate 96