Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. A/B testing. From that data, create a feedback dashboard to be shared widely and used by all departments in their work. Personalized communication. Lead scoring.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Track and report on campaign goals more effectively.

A/B testing 104

A/B testing Campaign Contact Service 104

Martech

SEPTEMBER 16, 2024

Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Use case: Test different product messages on various platforms, ensuring they resonate with the target audience. Expand partner-driven revenue by 30%.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Search Engine Land

SEPTEMBER 6, 2024

This learning can be applied to our next category of mid-flight research, which is an ad copy or creative test. Maybe a new product launch is getting super high engagement but no purchases? How do customers’ queries match your business in a non-brand or competitor campaign? Get the newsletter search marketers rely on.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

ClickFunnels

JULY 8, 2025

With the right software, you can build a lead generation funnel for your agency clients, a webinar funnel for your course business, and a product launch funnel for your e-com brand. You can track funnel stats, conversion rates, opt-in performance, A/B test results, and revenue—all from one place. Swap out branding.

E-commerce 130

E-commerce A/B testing Cross-sell Launch 130

Sales Hacker

DECEMBER 17, 2024

Everyone, because it’s this, you know, it can feel like a big tax. Scott Barker: [42:41] Your new integration probably not, yeah.

GTM 102

GTM Engineering Electricity X-functional 102

Salesforce

JANUARY 9, 2025

Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach. Monitor and analyze performance Before you launch the sales acceleration framework, your team must set key performance indicators (KPIs) to determine success.

Closing 98

Closing Represent Territory Lead generation 98

Martech

MAY 1, 2025

Dig deeper: The 4 steps you must take before launching your product Use the four-part filter: Appeal, exclusivity, clarity, credibility McGlaughlin spent years testing value propositions. Pro tip: Sales objections are free A/B tests. You’re not trying to be everything (nor should you want to be). The ones that do?

A/B testing 115

A/B testing Angle Launch Up-sell 115

Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 85

Launch A/B testing Campaign Angle 85

Hubspot

SEPTEMBER 4, 2024

Features include contact management software , lead capture tools, an AI blog writer, advanced analytics and reporting, content embedding, and A/B testing. But in August 2022, it launched its sales CRM, which has become popular. These automations are table stakes today, but they were uncommon when Salesflare launched in 2014.

CRM 73

CRM Price Contact Pipeline 73

Salesforce

DECEMBER 20, 2024

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

MAY 1, 2025

A UI dashboard provides performance tracking, supply path optimization, and A/B testing. Puntt AI , which provides AI compliance agents to market, launched. Swapcard s AI-Recommended Leads for event exhibitors ranks attendee engagement. Email: Business email address Sign me up!

A/B testing 78

A/B testing Legal Technique Engineering 78

RingDNA

MARCH 26, 2025

Fortunately, our mobile product team saw this coming, and earlier this year launched the ability to see your contacts’ LinkedIn news feeds in Revenue.io This level of LinkedIn engagement begs the question – what kinds of content should you, the sales guy, be sharing on LinkedIn?

Closing 62

Closing B2B Sell Referrals 62

Search Engine Land

AUGUST 28, 2024

Monitoring and optimization: Keep your finger on the pulse You’ve launched your campaigns. A/B testing isn’t just for websites. Time to kick back and watch the conversions roll in, right? This is where the real work begins. Real-time monitoring is your new best friend. ” Only one way to find out!

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Martech

JUNE 5, 2025

Then, in November, OpenAI launched ChatGPT. Test for terrain, not tactics Incumbents often double down on tactics that worked last year. Agile marketers stay nimble by constantly testing tactics for relevance and checking for what customers need today. That goes beyond simple A/B testing or surveys. Take Google.

Strategic partnership 60

Strategic partnership A/B testing Legal Pipeline 60

Martech

JULY 11, 2025

Product: Launches, updates. A/B: Testing activities. When launching a campaign across multiple channels, use a date range to reflect the full duration and include key messages or platforms in the description. A/B tests Track the start and end of experiments. Tech: Outages, bugs, performance drops.

A/B testing 60

A/B testing Government Launch Campaign 60

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” polls, surveys, focus groups, A/B testing). Your goal is to discover which ideas best meet your objectives.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Martech

APRIL 9, 2025

When every celeb seems to be launching a skincare line or hyping a new tequila brand, it’s hard to know what’s genuine. Use A/B testing, trackable links and promo codes to evaluate effectiveness. In an era of constant social media exposure, the mystique surrounding celebrities has faded. Their secret?

Niche 96

Niche A/B testing Campaign Entertainment 96

Heinz Marketing

MAY 12, 2025

Always-on : Ideal for nurturing, retargeting, inbound programs Time-bound : Best for launches, events, sales pushes, and seasonal offers 9. event promos): 24 weeks Quarterly sales motions : 68 weeks Large-scale launches : 812 weeks 10. What are ideal run times for time-bound campaigns? Short-term pushes (e.g.,

Campaign 57

Campaign CTR SQL A/B testing 57

Martech

OCTOBER 17, 2024

Antavo , the AI-powered loyalty platform, launched Timi AI, an AI agent. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. TechSee , a visual customer assistance provider, launched VRAi on Salesforce AppExchange.

A/B testing 73

A/B testing Launch High impact Campaign 73

TrackStreet

JULY 2, 2025

To reinforce listing ownership, brands should regularly audit their listings for unauthorized changes and consider enrolling in Amazon’s Manage Your Experiments tool to A/B test content and ensure brand messaging remains intact. Using A+ Content further enhances the customer experience by standardizing content across listings.

Legal 40

Legal Retail Profit margin A/B testing 40

Martech

MAY 12, 2025

Dig deeper: Rethinking media mix modeling for todays complex consumer journey Incrementality testing Despite its strengths, MMM relies heavily on historical data to evaluate performance and forecast future outcomes. Statistically, it remains one of the most robust measurement methods available.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

Martech

MARCH 11, 2025

But there was a crucial missing step: gathering customer input before launch. Multivariate and A/B testing: To optimize all that content personalization, continuously test different approaches to find the optimal balance of familiarity and discovery.

B2B 104

B2B A/B testing Prospecting Lead generation 104

Martech

MAY 16, 2025

Choose the right platform (stop spreading too thin) Before you launch anything, look hard at where your audience spends time and where theyre most ready to engage with your brand. A/B test groups like job titles, regions or interests to find the highest-converting audiences. Heres how. When in doubt, check with legal.

CTR 120

CTR A/B testing Click Through Rate Campaign 120

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Salesforce

MARCH 31, 2025

Take advantage of the national spotlight to launch new products, share your story, or run special promotions to attract new customers. Will you be launching anything new? AI can also A/B test different content versions to find what works best, and identify the optimum time for maximizing engagement. The good news?

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Martech

MAY 2, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

A/B testing 102

A/B testing Launch Presentation 102

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

A/B testing 112

A/B testing Conversion CTR UX 112

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

A/B testing 101

A/B testing Technique Campaign Strategize 101

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

Hubspot

AUGUST 27, 2020

An effective way to determine which types of ads grab the attention of your target audience members on the platform is to use A/B testing. A/B Test Your Pinterest Ads. We have a complete guide to A/B tests here , but I’ll give you the long story short. How to A/B Test Pinterest Ads. You did it!

A/B testing 101

A/B testing Campaign Niche Launch 101

Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

A/B testing 100

A/B testing Price Conversion Prospecting 100

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing 96

A/B testing CTR Conversion Clients 96

Search Engine Land

MAY 2, 2022

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

A/B testing 83

A/B testing Launch Engineering Conversion 83

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 120

A/B testing Campaign Retail Angle 120

ClickFunnels

AUGUST 16, 2021

Why Should You Use Split Testing To Optimize Your Sales Funnel? What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? A/B Testing Ideas).

A/B testing 246

A/B testing Conversion Technique Follow-up 246