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How to Segment A/B Test Results to Find Gold

ConversionXL

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

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Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. Reality of Sample Size and Timing in Email A/B Tests.

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How To Get Started With Email Segmentation

Salesforce

This means you can send them exclusive access to sales, early product launches, or special discounts. We can experiment with variations through A/B testing. With AI, you can adapt to changing trends, refine audience segments, and ensure your campaigns represent relevancy.

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This day in search marketing history: March 11

Search Engine Land

In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting. billion), according to the IAB.

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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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Tempted to Peek? Why Sequential Testing May Help

ConversionXL

Raise your hand if you’ve ever struggled with a decision between disciplined testing procedures and expedient decision-making. Time is a cost of running a test, but, in practice, it also represents the cost of continuing a test. These values must be adjusted to remain accurate given a sequential test design.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

This segment represents newsletter subscribers, or leads who haven’t made a purchase from your store yet. This segment represents customers who have made one purchase. This segment represents customers who have placed at least two orders from your store. You can (and should) launch dedicated reactivation campaigns.

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