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What is generative engine optimization (GEO)?

Search Engine Land

These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them. GEO enhances your content by presenting it in a relevant and engaging way on AI-driven platforms. Key GEO takeaway Innovate, adapt and lead.

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B2B marketing on TikTok: What you need to know

Martech

The app’s short video format allows for presenting intricate topics in an engaging and easily digestible manner. Experiment with A/B testing: Test different formats, styles and times to discover what resonates most with the audience and the algorithm. However, its reach is far broader than that.

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How To Visualize A/B Test Results

ConversionXL

You may be wondering, “why should I make my own visualization of my A/B test results?” ” Because the A/B testing tools in the market already provide you all the necessary tables and graphs, right? They tell you when an A/B test is significant and what the expected uplift is. So why bother?

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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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Beyond “One Size Fits All” A/B Tests

ConversionXL

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

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Can You Run Multiple A/B Tests at the Same Time?

ConversionXL

You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? Matt Gershoff recommends you figure two things out before determining whether to run multiple separate tests at once: Matt Gershoff, CEO of Conductrics.

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A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. This happens more often than you’d think.