Hubspot

APRIL 21, 2016

While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. Most marketing emails are either promotional or transactional. Shouldn't I spend my time on my promotional emails?

Promote 77

Promote A/B testing B2B Cross-sell 77

Salesforce

SEPTEMBER 16, 2021

For example, if you have a customer in New York City, and it’s raining, you can recommend the rain boots on sale, versus a customer in southern Florida, who may see recommendations for discounted bathing suits and beach attire. Conducting A/B testing is one of the best ways to make informed decisions about the content on your site.

A/B testing 98

A/B testing User Experience Promote Customers 98

ConversionXL

NOVEMBER 9, 2022

Everyone Active marketers used this information to emphasize the importance of working out on staying healthy, creating a number of marketing materials and promotions that align the brands. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

FEBRUARY 26, 2014

For example, a 24 hour call center in New York that does brisk business from California around 7pm Pacific would be poorly served by a day-parting schedule that is set to lower bids at 10pm Eastern. 7pm Eastern is the highest spike for New York (1900 hours), and 7pm Pacific is the highest spike for California.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

NOVEMBER 30, 2016

Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow. This is what a mobile News Feed ad for The New York Times looks like: Here's what makes this ad great: It's visual. Event ads promote a specific event.

Promote 78

Promote Sports Price Follow-up 78

Martech

FEBRUARY 25, 2022

Use cases focus on marketing and sales teams leveraging the platform across the customer lifecycle to improve communication strategies, including: Removing customers from a promotional campaign if there is an open ticket. The company has 4,000 employees, is publicly traded on the New York Stock Exchange and has offices across the world.

E-commerce 121

E-commerce B2C Manufacturing Hospitality 121

Hubspot

MARCH 23, 2015

If you''re curious to learn more about link building, user experience, or content promotion, Brian Dean''s SEO training blog Backlinko should be a regular stop of yours. Case Study: How I Increased Conversions by 785% in One Day (Without A/B Testing) ". Some good ones: " What Adam Fishman Of Lyft Taught Me About Growth ". "

Growth 78

Growth Finance A/B testing Follow-up 78

Hubspot

DECEMBER 17, 2015

In order to determine the ideal number of form fields, A/B test by changing or removing one field at a time to assess the impact on completion rates. Papa John’s uses their homepage’s prime real estate to focus on a holiday promotion, which encourages visitors to pick up a gift for family or friends while they place an order online.

Contact 70

Contact Real Estate A/B testing Price 70

SaaStr

JULY 12, 2022

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). If you only have one, you’re not running an A/B test and you really have no idea why this one rep is doing well. Sometimes, it will even be a promotion.

Sales 112

Sales Closing Up-sell Engineering 112

Salesforce

JUNE 26, 2025

The marketing mix (4 Ps) : The 4 Ps is a marketing framework that combines product, price, place, and promotion to create marketing strategies that meet customer needs and business goals. This New York Times best-selling book helps you understand the value of creating brands that stand for something meaningful.

E-commerce 52

E-commerce Objectives and Key Results CRM Growth 52

Hubspot

SEPTEMBER 22, 2015

You should A/B test headlines around different value propositions and also send emails at different points in the day (on different days of the week). The New York Times, for instance, has achieved a 70% open rate with its email newsletters. Here are some tips for answering these questions. 1) Optimize Your Open Rates.

A/B testing 78

A/B testing B2C Campaign Promote 78