Martech

MARCH 7, 2022

They did an A/B test using the Feedback Loop platform. To their surprise, respondents favored Option B. In addition to testing the color, layout, and user experience for the website, they tested whether to use clickable dropdowns, so all text information would be accessed by clicking buttons.

Customers 82

Customers Launch A/B testing Campaign 82

Salesforce

OCTOBER 7, 2021

When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Effective website design, user experience, and streamlined checkout flows are all critical to drive holiday success. to boost conversion rates.

Retail 96

Retail A/B testing Angle Campaign 96

ConversionXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. To get to the heart of what customers care about, conduct customer interviews and ask open-ended qualitative questions such as: When did you realize you needed a product like ours? Who might their products and brand appeal to? Their offers and promotions. What isn’t?

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. HubSpot also makes products for sales and service teams. It’s the best platform for collaboration by a long shot, but it’s also easy to use has a pleasant user experience. Meta, right? Image Source.

A/B testing 78

A/B testing SQL User Experience Growth 78

Salesforce

SEPTEMBER 16, 2021

That’s why it’s so important that your mobile app experience stands out to capture and keep your audience’s attention. Here are three ways to make your mobile app experience shine. Make the user experience consistent across all digital channels. Above almost all else, mobile apps need to be useful.

A/B testing 98

A/B testing User Experience Customers Promote 98

Hubspot

MARCH 12, 2019

Intercom is another product with many components and use cases. They make software that helps you rev up your website's conversion rate using social proof, personalization, and A/B testing. Here's a great example of the product in use by LawnStarter (another great Austin-based startup): Image Source. Content promotion.

Lead generation 101

Lead generation User Experience Transportation A/B testing 101

ConversionXL

MAY 27, 2014

Could this improve visitor experience on my site? Are there case studies of competitors or people in a similar market who have A/B tested the technique on their website? If you are still convinced that it would be a good add-on to your site, test it out on your website to validate your hypothesis. Bad user experience.

Conversion 125

Conversion User Experience Profit margin A/B testing 125

Salesmate

MARCH 26, 2021

Even when you’re sending bulk emails or sending product updates, you need to go the extra mile and personalize that message. A/B testing in marketing campaigns is a great way to study the customers’ preferences, and personalization takes it up a notch. Segment users. Personalize every conversation .

Technique 80

Technique CRM A/B testing Contact 80

Hubspot

MARCH 28, 2019

The context and user experience is just completely different, so it makes sense to test different thing on different devices. As a company and their content production capacity grows, it’s less and less effective to have a one-size-fits all approach. Something like A/B testing is the perfect topic to offer a checklist.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

FEBRUARY 21, 2017

User experience is a nebulous term. The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Does it work?

User Experience 103

User Experience Conversion UX A/B testing 103

Hubspot

JUNE 3, 2020

Landing pages are separate from other pages on your website — such as an about page or a product page — because the specific purpose is acquisition. Test your landing page for dynamic content and user experience. Testing can show variations of your page to audiences and analyze which variations perform better.

A/B testing 99

A/B testing Promote Engineering User Experience 99

Lead Fuze

SEPTEMBER 30, 2021

Analyzed and reported customer’s behavior towards the product on sale and email conversion rate. Maintained a friendly and formal relationship with the clients amid their purchase experience. The one behind the whole user experience and online presence. Great with reports and analysis. Description: .

Lead generation 52

Lead generation B2C Cold Call Territory 52

ConversionXL

JUNE 3, 2019

Develop the product, site, and offers based on existing customer feedback. As much as it sets you up for negative feedback, including an exit survey can provide you with extra insight as to how to improve your product, your service, or overall offer. What’s more is that an A/B test of the message—changing “Why did you cancel?”

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Focusing on personalized experience instead of the platform increases familiarity, convenience, and engagement.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

SEPTEMBER 9, 2020

Knowing exactly who will attend your virtual summit will also help you with two other important aspects: Identifying products to sell to your audience during the virtual event; Selecting speakers that get your audience excited. Not every product you sell will be a good fit for your event. Platforms to host your virtual summit.

Niche 98

Niche Campaign Up-sell Networking 98

ConversionXL

SEPTEMBER 3, 2021

To stand out, you need a strong user experience (more on this below) and brand differentiation. ASO helps you avoid sameness by: Becoming more discoverable for relevant keywords that users search for. Most importantly, your app needs to improve users’ quality of life (QOL) so they’re incentivized to use it every day.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. Conversion is expanding beyond just the core user experience. Optimization Beyond the Landing Page. ” Deeper Data Skills.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 25, 2016

So much so that p ersonalized experiences have become the norm, not an option. But is personalization really the key to a better user experience? The hypothesis is that the more personalized the site / user experience, the more likely visitors are to convert. Their product recommendation engine is often applauded.

UX 90

UX User Experience A/B testing Retail 90

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” The result?

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. The result? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” The result?

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JULY 7, 2019

Quality product images. If I had to pick one thing that would sell a product online, it’s images. Technically, you could have an ecommerce site with only images and no product descriptions, but I don’t recommend it. Show the products from different angles and in context; make them zoomable. Great product copy.

Conversion 105

Conversion Retail Price Territory 105

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” The result?

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” The result?

Customers 98

Customers User Experience Profit margin A/B testing 98

Hubspot

AUGUST 7, 2018

Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. What is Internet/Online Marketing? Internet Marketing to Cultivate Brand Loyalists.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

Heinz Marketing

OCTOBER 15, 2023

Dynamic Yield Dynamic Yield is a platform focused on personalization, helping businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized.

A/B testing 114

A/B testing E-commerce Growth Engineering 114

Salesforce

FEBRUARY 13, 2024

Let’s say a clothing retailer sends exclusive promotions to subscribers who opted in. This format allows you to share valuable information, product updates, or relevant news to keep your subscribers engaged over time. This format is particularly effective in e-commerce, encouraging users to opt in to receive exclusive deals.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

Hubspot

AUGUST 8, 2012

Is your landing page optimized to provide an equally excellent user experience from inbox to landing page? 3) Be Iterative: Landing pages are perfect candidates for iteration through A/B testing. If your emails are suffering poor click-through rates from mobile readers, consider testing a new layout.

A/B testing 70

A/B testing Customers Click Through Rate Follow-up 70

Hubspot

MARCH 23, 2015

Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. He was responsible for growing Twitter''s active user base by nearly 10X. Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Follow @joshelman.

Growth 78

Growth Finance A/B testing Follow-up 78

Hubspot

APRIL 6, 2012

It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Consider a product page’s load time, for example. Amazon calculated that one additional second of load time on their product pages would cost them $1.6

Conversion 73

Conversion Cross-sell A/B testing Angle 73

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

FEBRUARY 12, 2016

Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value. In fact, the perceived value of your product is fairly malleable. This embodies more than just quality, which tends to be more product focuses. First, what is perceived value?

Price 85

Price Profit margin Non-Profits A/B testing 85

ConversionXL

JULY 20, 2016

Just like with attractive people, an attractive website seems to create a Halo Effect , where people will judge the product quality, customer service, and other things higher. Number of products. If someone says that typography is a top 5 most impactful A/B test to run, you probably shouldn’t listen. Well, yes and no.

User Experience 81

User Experience Manufacturing Price A/B testing 81

ConversionXL

OCTOBER 13, 2020

Its purpose is to get that visitor to take action —whatever it may be like getting a product demo or signing up for a webinar. Let’s see what A/B testing data has to say on the matter by looking at things from both sides. Alarming, yes. Does using navigation pages hurt conversions? Is it really a big deal?

A/B testing 112

A/B testing User Experience Conversion Represent 112

ConversionXL

NOVEMBER 28, 2022

Ads are a natural part of the experience. You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. TikTok users embrace ecommerce.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102