Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

Product 78

Product Sell Education Launch 78

Martech

MARCH 7, 2024

It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

User Experience 99

User Experience Promote Trust CRM 99

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 96

Product Retail Click Through Rate Territory 96

ConversionXL

JULY 20, 2016

Just like with attractive people, an attractive website seems to create a Halo Effect , where people will judge the product quality, customer service, and other things higher. Number of products. It’s more about avoiding a cluttered and sleazy looking user experience. What Makes a Website Look Expensive?

User Experience 81

User Experience Manufacturing Price A/B testing 81

Sales Pop!

MAY 14, 2024

Give Instant Access to Your Core Service Streamline the user experience to ensure that visitors can easily grasp and engage with what you offer. By doing so, they enhance the user experience and increase the likelihood of engaging serious inquiries, demonstrating the power of immediate access in driving user engagement and action.

Presentation 52

Presentation Service Product Niche 52

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

NOVEMBER 11, 2015

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If The goal in crafting a perfect product video is not far off. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product.

Promote 78

Promote Product Launch User Experience 78

Search Engine Land

MAY 15, 2024

Here are some questions to consider when brainstorming entity-based keywords: Activities : What are people doing in relation to my product/service? Entity identification: What specific activities or interests are associated with my business and product/service? Location : Where are people who may need my product/service?

Click Through Rate 103

Click Through Rate CTR Campaign Territory 103

Search Engine Land

AUGUST 14, 2023

We plan our posts by assembling a couple of statements that, we hope, are unique and relevant, like: “50% of SEO professionals are worried about AI” “SaaS is undergoing a rapid shift” “AI will change how organizations analyze their data” “To grow your email list, you should promote it on social media.” And then… What do we do?

Product 89

Product GTM Real Estate Campaign 89

Search Engine Land

DECEMBER 6, 2022

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list. Organization is critical for a good user experience and good SEO.

UX 89

UX Manufacturing User Experience Cross-sell 89

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

Click Through Rate 133

Click Through Rate A/B testing Retail Strategize 133

Veloxy

MARCH 5, 2024

Start by understanding the key features, user experience, and overall functionality unique to Gmail and Outlook. Thus, Gmail’s mobile and desktop apps provide easier accessibility, but Outlook’s integration with Microsoft apps offers a more cohesive experience. How do you choose?

Service 130

Service User Experience Price Transportation 130

Martech

MAY 16, 2024

Customer experience encompasses the entire journey a customer takes with a company, from need through purchase and post-purchase interactions. Customer experience is solely the responsibility of the CX team’ Every department — from marketing to product development to sales — plays a role in shaping and delivering the customer experience.

Customers 111

Customers B2C UX User Experience 111

Search Engine Land

APRIL 22, 2024

Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience. Three examples are when: Each exists through tabs across the top and has similar or identical products. Do a couple of product launches for social media only and boost the posts.

Launch 112

Launch Engineering Cross-sell Trust 112

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Understanding user intent is key to this.

UX 94

UX Objectives and Key Results User Experience Legal 94

Search Engine Land

OCTOBER 26, 2023

Consider them an indicator of user and website endorsement for your content and products. If a specific blog post or product garners a substantial increase in links, it signals user appreciation. Redirect your efforts accordingly – create more content or products in that area or intensify your promotion.

User Experience 120

User Experience Drivers/motivators Entertainment Sports 120

Search Engine Land

JANUARY 29, 2024

It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. Still, “over-optimizing” your webpages can harm user experience and lead to devaluations. Prioritize optimizing product, service, and category pages.

User Experience 121

User Experience Engineering Follow-up Technique 121

Martech

NOVEMBER 28, 2023

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. Advanced behavioral personalization techniques allow companies like Regpack to discern visitor interests and modify the user experience in real time.

Customers 94

Customers Intrinsic User Experience Retail 94

Salesforce

MAY 3, 2024

For example, when a shopper visits a product listing page , you want them to add items to their cart. If a product page for a specific jacket gets 1,000 visitors during the course of a month, and 50 customers added the jacket to their cart, your product page has a conversion rate of 5%. What’s the average conversion rate?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

JUNE 22, 2023

Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. Get the daily newsletter search marketers rely on.

User Experience 91

User Experience Advertising/ Marketing Launch Networking 91

Salesforce

JANUARY 29, 2024

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. You can get started right away by sharing the value of your products or services. With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special.

CTR 124

CTR CRM Promote Campaign 124

ConversionXL

JUNE 6, 2016

One of its greatest powers is segmenting customers into three parts: detractors, passives, and promoters. You can send targeted campaigns to promoters, try to convert passives into promoters, and try to solve the problems that detractors complain about. But can you turn a detractor into a promoter? The caveat?

Promote 59

Promote Retail Follow-up Service 59

Salesforce

JANUARY 10, 2024

Designing and building world-class enterprise products is a delicate balance of art and business. Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. Product UX design principles can help you and your team, too. Exciting, right?

UX 59

UX Territory User Experience CRM 59

Veloxy

MARCH 1, 2021

It harnesses customer data during purchases to instantly customize user experience online. That’s because the company uses CRM to promote collaboration and deal with all sorts of customer issues as quickly and as efficiently as possible. One of the reasons for this is their advanced CRM system.

Customer Relationship Management 204

Customer Relationship Management Relationship Management Customers CRM 204

Martech

SEPTEMBER 11, 2023

We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. And in the next, six months you’ll see a radically different user experience that leverages six years of data, we have on our customers.

Customers 99

Customers Retail Real Estate User Experience 99

Search Engine Land

SEPTEMBER 11, 2023

That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. Get the daily newsletter search marketers rely on.

Niche 142

Niche Engineering Promote Territory 142

Search Engine Land

MAY 17, 2024

But when you go to Amazon’s own toys made in USA search results page (which happens to have ranked in the top 10 of Google’s organic results since the May 2020 core update), you’ll see that out of 75 product listings, nearly half of them are not made in the USA. They need E-E-A-T to survive.

Manufacturing 107

Manufacturing Government Promote Retail 107

Search Engine Land

DECEMBER 1, 2023

Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. Create dedicated categories for Christmas to make it easy for users to navigate to seasonal items. Update product descriptions and titles and, if possible, images.

E-commerce 128

E-commerce Click Through Rate Strategic planning Pitch 128

Sales Pop!

APRIL 24, 2023

You have bad UX User experience is essential for a good gaming experience. When gaming websites first came out, they didn’t pay any attention to the user experience. They create a better user experience because they want people to come back and play the games again and again.

Gaming 52

Gaming User Experience UX Entertainment 52

Search Engine Land

OCTOBER 24, 2023

Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. Adaptive user experiences AI can modify the design, aesthetic and even features of a digital platform according to an individual's actions.

Pitch 124

Pitch Niche Engineering Promote 124

Search Engine Land

OCTOBER 13, 2023

While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. User experience. Here’s everything you need to know.

Price 117

Price CTR Click Through Rate Campaign 117

Veloxy

NOVEMBER 6, 2023

Businesses are honing in on finding efficiencies and productivity. A leaner tech stack promotes seamless data integration across platforms. Improved Sales Execution Fewer tools mean a more uniform user experience, minimizing the learning curve and maximizing tool utility.

Sales 289

Sales Strategize Gaming Up-sell 289

Search Engine Land

MARCH 10, 2023

In fact, many platforms have made similar decisions in the past as they invest in new features and tools to improve the overall user experience. In addition, creators can also earn money through sponsored content and product placements. The move to pause bonus payouts for Reels creators is not unusual.

User Experience 109

User Experience Launch Promote Engineering 109

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Using Google Trends’ historical findings, it is possible to find out what choices are popular in certain product categories. Focus on user experience.

Pitch 106

Pitch Campaign Promote User Experience 106

Search Engine Land

JANUARY 4, 2024

This is especially problematic for screen reader users who may not have immediate access to the surrounding content that might provide additional hints about the link’s destination. Non-descriptive anchor text can turn browsing into a series of unexpected outcomes and a poor user experience.”

User Experience 131

User Experience Trust Follow-up Engineering 131