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5 key trends we’re seeing in B2B marketing

Martech

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. Many B2B buyers do research online before speaking, even with a trusted account manager.

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New Book will Improve Your Account Managers' Relationships

Understanding the Sales Force

Most of the books that are written about great customer experiences only cite best practices by large, well-known B2C companies like Amazon, Apple, Starbucks, and Zappos. Here at Understanding the Sales Force we discuss mostly B2B relationships which are far more complex than B2C relationships.

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The impact of martech on company value

Martech

B2C, B2B and B2B2C). As account managers have established one-on-one relationships with their clients, they are likely to keep documentation and note-taking to a minimum. Here is what we found: Martech is used very differently across industries. Martech is used differently by business models (e.g., revenue or headcount).

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies.

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Best Lead Generation Tools for Hot Leads in 2022

Sales Pop!

Sales Enablement Tool and key account management ( KAM). These are now united under the single revenue engine of project management. GrowSurf is the top-rated referral program software for B2B and B2C tech companies. The minimum plan is $199 for a one-year subscription, and a 14-day trial is available.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options.

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