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What is Key Account Management? [+ Checklist]

RAIN Group

It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.

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Client onboarding and offboarding: The PPC agency’s guide

Search Engine Land

Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Managing client transitions seamlessly As a search agency, you are always trying to win new business. New business is hard.

Clients 85
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How to Automate Your Client KPI Reporting Process: The 11 Step Guide

Hubspot

Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. Finally, it gets pdf’d and sent over to the account manager who forwards it along to the client or presents it live. It's called client KPI reporting automation.

Clients 78
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Facebook Launches Global Pages to Simplify Brands' International Facebook Presence

Hubspot

Have you struggled with the agonizing question of whether to set up multiple social media accounts on each social network to better support your various marketing initiatives geared toward different international markets? Well as it turns out, Facebook feels your pain.

Launch 78
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What Is Key Account Management — and How Does It Help You Grow?

Salesforce

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?

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Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 113
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An Agency Presentation that Surprised Me

Pointclear

The agency came with all the right people: the creative director looked appropriately creative, the account manager appropriately agreeable, the agency founder and CEO appropriately serious and driven by a combination of the other two. Market share gains of the clients under their watch, check. “Do Branding check ?