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How to build lasting relationships with SEO clients

Search Engine Land

Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. This stability fosters trust and allows for more comprehensive, strategic planning.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Account managers often segment for the sake of segmentation.

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The restaurateur: A new essential human role in PPC and digital marketing

Search Engine Land

It is divided into two sub-roles: Family physician : Understand clients deeply and provide tailored solutions with empathy. Just as a restaurateur’s vision and management support a chef’s brilliance, human marketers play a vital role in ensuring that AI has the best data (ingredients) and strategic direction (menu).

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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

I dream about clients telling me, ‘Hey, I did not receive my payment today. The Result : After pivoting from “payments only” to “payments + compliance,” they onboarded their first 100 clients and raised Series A. The Framework : Account management wasn’t just retention—it was expansion revenue.

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The impact of martech on company value

Martech

Strategic martech investments Outperformers benefit, but low performers need to address foundational issues first. Outperforming pharmaceutical companies use CRM as strategic martech investments. Martech high flyers Both outperformers and low performers benefit from increased maturity. Email: Business email address Sign me up!

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11 Ways Sales Job Seekers Can Stand Out, According to Recruiters and Sales Leaders

Hubspot

Pitching clients, negotiating partnerships, growing a network. Business development managers (BDMs), account executives, and anyone who can self-generate leads and close deals.” Even account managers — once focused on relationship-building — are now expected to drive revenue. in deals across Fortune 500 clients.”

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How to craft a pricing & quoting strategy that drives incremental revenue

PandaDoc

Bundle strategically to increase deal size and deliver more value Bundling is a high-ROI tactic that helps increase average deal size while enhancing the buyer experience. Its one of the most strategic ways to drive incremental revenue, especially when youre selling solutions that directly improve efficiency, profitability, or scalability.

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