Highspot

JANUARY 16, 2020

For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets. Ready to learn more?

Strategize 61

Strategize Technology Technology Account management 61

ConversionXL

AUGUST 24, 2021

Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this.

Promote 141

Promote Campaign Pitch Niche 141

Heinz Marketing

MARCH 6, 2019

Another key step is to align resources to accounts – this is where account tiering is critical. If I scale my efforts to additional accounts, often I’m expanding from, say, top strategic accounts into broad enterprise or commercial. These accounts don’t justify the same investment.

B2C 73

B2C Drivers/motivators B2B Account management 73

Hubspot

JUNE 8, 2021

Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager. This is where account managers come in. Account managers are evaluated on customer retention and satisfaction metrics.

Commission 77

Commission Territory Finance Inside sales 77

SBI

AUGUST 27, 2019

I shared an earlier post on LinkedIn about the necessity of fast-growing companies to switch their go to market (GTM) plans to stay in sync with their growth stage. When things click, we find our growth spurt and focus on the repeatability of the sales process. New accounts have been created. Why is that?

GTM 37

GTM Territory CRM Strategize 37

Sales Hacker

JULY 24, 2018

Transitioning from individual contributor to manager [5:26]. Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. Sam Jacobs: What are the things you think you did particularly well that enabled you to make that transition from individual contributor to manager?

Negotiate 41

Negotiate Strategize Sales Pipeline 41

Hubspot

MARCH 21, 2018

But, in today’s market, the two roles are blending -- and both have become a vital part of sales organization structure. So, which go-to-market should you choose? To continue, the inbound function of partnering with marketing is strongest in conjunction with a renewals function to support the account management team.

Outside Sales 93

Outside Sales Inside sales Quota Sales 93

Sales Hacker

NOVEMBER 24, 2020

Categories like sales development, inside sales, account management, and now, field sales, actually falls under that umbrella. We offer a variety of services that range from go-to-market strategies to tactical implementations, writing things like sequences and cadences. It is strategic. Really think it through.

Sell 81

Sell Territory Quota Up-sell 81

SalesHandy

JULY 12, 2022

It makes use of account-based marketing, which focuses on selling to targeted accounts that align your products/services’ capabilities with the needs of the customers. Quantitative data is derived from collecting information through Sales Development Representatives (SDRs), internal stakeholders, and account managers.

Customers 59

Customers Cross-sell Represent Contract 59

SaaStr

JANUARY 28, 2020

Aaron’s going to talk about what in a few minutes? Aaron : The playbook for reigniting growth. So, putting a little bit more money in everybody’s pocket and creating a little more growth is probably a great topic for today. You’re going to put less in and you may get less out. Jason : All right.

Growth 84

Growth Promote Engineering Up-sell 84

Gong.io

AUGUST 10, 2020

Which selling skills should account managers focus on building? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of Account Management at Everbridge, for answers to these and other questions that are top of mind for revenue leaders. Selling Skills and Account Management.

Customers 62

Customers Cross-sell Account management Drivers/motivators 62

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 27

Go To Market Launch B2B GTM 27

Heinz Marketing

JUNE 18, 2018

More from Patrick: I am a growth-driven marketing, sales and business development executive in high technology focused on building high performing teams, building lasting relationships and delivering results. I run marketing, alliances and channels at Altify. I am also an advisor to innovative start up companies.

Pipeline 40

Pipeline Objectives and Key Results Sales B2B 40

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. It reinforces the growth of the industry. What happens to growth?

Non-Profits 66

Non-Profits Strategize Trust Growth 66

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Shari Levitin.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Highspot

JULY 31, 2020

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. Manages day-to-day communications with sales and other go-to-market teams.

Assembly Line 72

Assembly Line Territory Strategize Education 72

Sales Hacker

APRIL 24, 2018

How to use NPS to improve revenue growth and reduce churn. The importance of investing in Customer Success early in a company’s growth. 4) Customer Experience vs. Account Management [8:15]. 5) Balancing your Go To Market Strategy with Customer Experience [10:30]. Customer Experience vs. Account Management.

Customers 43

Customers Account management Go To Market Follow-up 43

Sales Hacker

APRIL 21, 2022

But as SaaS startups mature, they usually start moving up-market. Someone (usually a VC) will point out that hitting your aggressive growth numbers will be easier if you sell to larger companies. After a couple of years, we had built a solid SMB business, but realized that in order to hit our growth goals we needed to move up-market.

Legal 87

Legal Cross-sell Contract Price 87

Sales Hacker

APRIL 21, 2021

You might join a startup as a Revenue Operations Manager and run the show in collaboration with a VP of Sales. Now Head of Revenue and Growth Operations at UpKeep, Jeff shared his “long and windy road” to RevOps with Sales Hacker: I took a long and windy road to RevOps. Full time offer with Intel on their strategic finance team.

Finance 101

Finance GTM Cross-sell SQL 101

SaaStr

SEPTEMBER 18, 2020

And in this way, we under invested in middle management along the way, especially in our go to market motion. And instead of investing in managers, people to manage a group of people, and get them motivated and keep them focused on metrics, we invested in a bunch of automation. You just go copy. It molded-.

Account management 98

Account management Engineering Launch Start-ups 98

Sales Hacker

MAY 20, 2019

In case you missed PODCAST 57: Career Progression as a Concentric Circle to Become Top Manager w/Ashley Grech. How to better optimize your go to market. Jake Dunlap : Marketing looks at technology as a strategic investment that’s an absolute must. How to better optimize your go to market.

Consult 63

Consult Technology Technology Networking 63

SaaStr

AUGUST 20, 2020

We had so many inbound referrals, and in terms of recruiting and hiring, people knew that there were a lot more roles on the go-to-market and business side. It’s called the sales learning curve, and they basically talk about, in your different phases of business growth, what kind of sales reps do you want to bring in.

Sales 82

Sales Price Quota Start-ups 82

Sales Hacker

MAY 20, 2019

In case you missed PODCAST 57: Career Progression as a Concentric Circle to Become Top Manager w/Ashley Grech. How to better optimize your go to market. Jake Dunlap : Marketing looks at technology as a strategic investment that’s an absolute must. How to better optimize your go to market.

Consult 49

Consult Technology Technology Networking 49

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%. . *

X-functional 54

X-functional SQL Pipeline GTM 54

SBI

JULY 12, 2018

Joe: InsideView helps B2B companies drive rapid growth by empowering business leaders to quickly and confidently make go-to-market decisions. This helps sales management & operations plan where salespeople need to be assigned. Nancy: What are the top 3 ways your solution changes the game for a sales organization?

Gaming 41

Gaming Territory Contact Drivers/motivators 41

Heinz Marketing

MAY 13, 2019

I asked her to share how the concept of Revenue Operations can now span beyond acquisition marketing as well as sales and how it can impact customer success and account management teams as well. So I think I’ve been in the marketing space a long time and always had my partner in crime sales right alongside.

Pipeline 48

Pipeline Objectives and Key Results Sales B2B 48

SaaStr

JANUARY 31, 2020

What were his biggest takeaways from 12 years watching the hyper-growth of Microsoft first hand? * How does being a developer-first product fundamentally change the go-to-market? Now, I’m always a go to market nerd. Who has done this best over the last few years? That should be your focus.

Price 72

Price Engineering Trust Product 72

Sales Hacker

NOVEMBER 14, 2019

The Foundation of an Account-Based Everything Program. ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts.

Technology 58

Technology Technology Cross-sell Referrals 58

SaaStr

NOVEMBER 22, 2019

As for Travis, prior to joining Redpoint, Travis was head of Customer Growth at Front, after spending 5 years building the global Sales organization at Optimizely, the world’s most popular experimentation platform. During his time at Optimizely, the company grew from from $7 to >$90M in ARR and from 40 to 400 people.

Start-ups 65

Start-ups Customers Objectives and Key Results Growth 65

SaaStr

MARCH 1, 2019

But today, Tom, I want to focus on an incredible survey that you did with regards to free trials, and their subsequent effects on how many different parts of both the kind of the financial growth and condition of a SaaS company happened. Because at the beginning what you really want to do is start up in order to have a successful growth.

Contract 48

Contract Price Commission Conversion 48

The Lost Book of Sales

JULY 12, 2021

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. Hence the importance of pragmatists as a market segment. This can only happen if the sales effort is focused on a single niche market.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 66

GTM Healthcare Pipeline Sales 66

SaaStr

SEPTEMBER 13, 2019

264: Allison Pickens is the COO @ Gainsight, the company that provides everything you need to turn your customers into your biggest growth engine. What does a strategic plan really mean to Allison? How does one tie their strategic plan to their financial plan? What is a lucky lead and how does that turn into predictable growth.

Engineering 11

Engineering Objectives and Key Results Strategic planning Strategize 11

SaaStr

JANUARY 3, 2020

But today, Tom, I want to focus on an incredible survey that you did with regards to free trials, and their subsequent effects on how many different parts of both the kind of the financial growth and condition of a SaaS company happened. Because at the beginning what you really want to do is start up in order to have a successful growth.

Contract 10

Contract Price Commission Conversion 10

Sales Hacker

AUGUST 25, 2020

I have a sales org that spans both acquisition as well as existing customer retention and growth, and everything from SMB to our key and Global Accounts. Sam Jacobs: Are you seeing some green shoots and some growth even through everything that’s been going on around the world?

Up-sell 73

Up-sell Campaign Start-ups Construction 73

Partners in Excellence

FEBRUARY 28, 2019

Our talent strategies are really part of an overall set of strategic and design choices we make. In reality, we are looking at the interaction of any number of components of our overall “Got To Market Design,” as illustrated below. Talent is a critical element of our overall “Go To Market Design.”

Sales 72

Sales Strategize Go To Market Sell 72

SBI

NOVEMBER 7, 2019

Ensuring that your process is fluid and enabled by the right tech stack is critical to building a high functioning, high growth sales org. Gartner, the world’s leading research and advisory company, named Modus to its Market Guide for Sales Engagement Platforms. Account Planning. Sales Asset Management. Blog Article.

Customers 20

Customers Tradeshows Technology Technology 20