Remove Account management Remove Go To Market Remove Presentation
article thumbnail

Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue.

Growth 136
article thumbnail

Insight from a $1.3B acquisition and 7 startups

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B Onboarding is the highest-ROI investment you can make.

GTM 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges.

Sell 137
article thumbnail

Tech Partner Guide to the Summer ’25 Release

Salesforce

Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.

article thumbnail

The Sales Stack, Another View

Partners in Excellence

.” It offers an interesting view and initiates a great conversation on critical elements of developing and implementing a customer focused “Go To Market Strategy.” I think the “layering” concept Jim presents is a great model for all of us to think about.

Sales 108
article thumbnail

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. That accountability kept us honest and focused on acquiring the right customers.” Unified messaging and forecasting Vikas ensured messaging between sales and CX was consistent, presenting a unified voice to customers.

GTM 108
article thumbnail

How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Everything you need to know about the marketing manager role. Source: Zippia.

Promote 141