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I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of highimpact conversations each week (each person has a quota, mine is 6. We have a very specific definition of a highimpact conversation). In our company, we have been on a similar journey.
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Finally, Groove wanted to identify and leverage their “power users,” so they created a segment of customers who not only hadn’t quit after 30 days, but who had logged in and used the service frequently. This email had a response rate around 15%, and almost half of those who responded were still using the service after 30 days.
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She’s one of the only female startups, CEO founders who’s taken her company public, and what Wantedly does is kind of a similar thing, which is it’s like a matching service where a prospective employee says, “I’d like to go work in your office and see it and get a feel for the place.”
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