Search Engine Land

AUGUST 3, 2023

Profitability-based account structures The easiest and fastest way to start is with margin- or inventory-based structures. Start by analyzing the cost of goods sold (COGS) and factoring in other costs associated with production, packaging and shipping. They revolve around three key concepts: Product profitability.

GTM 93

GTM Campaign Price Account management 93

Search Engine Land

DECEMBER 4, 2023

To do some of these tasks at scale in spreadsheets, I started using GPT extensions for Google Chrome. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. Would these new capabilities start humans down the path of irrelevance in digital marketing?

Objectives and Key Results 115

Objectives and Key Results Campaign Launch Strategize 115

Sales Hacker

FEBRUARY 1, 2021

Why is it that companies have a sales process they follow rigorously to win business, yet avoid the same discipline in managing those customers throughout the lifecycle of their contracts? Today we can start to change that. Why should I pay this price increase? ”. This is the starting point for any successful relationship.

Customers 74

Customers Contract Cross-sell Account management 74

Sales Pop!

APRIL 11, 2024

At the start of a business relationship with a new account, you bring members of the sales and delivery teams together to meet with the new client to ask what’s most important to them. The honesty needle points way up. a bad idea with new major accounts. And how do you find out what’s most important? Ideally in person.

B2C 52

B2C Clients Contract Account management 52

SaaStr

MAY 25, 2020

At the end of the call we’ll walk through the application so you can start trying the product” — Sam Blond, CRO, Brex. In your pricing. “Help people buy how they want to buy and be as transparent as you can with pricing ” – Ken Edwards, Sales leader, Uberflip. “Simplicity. In your messaging.

Closing 134

Closing Process Contract Price 134

Lead Fuze

MAY 26, 2023

You can start as an intern or entry-level employee and gradually work your way up through positions like account manager, project manager, or even creative director. LeadFuze offers even more insights into starting an agency if you’re eager to learn more.

Profit margin 52

Profit margin Legal Price Networking 52

Salesforce

JULY 18, 2023

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. Get started How to CFO-proof your deal CFOs always have their eye on potential financial risk. Get articles selected just for you, in your inbox Sign up now 3.

Finance 52

Finance Price Pitch Up-sell 52

Salesforce

JULY 18, 2023

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. Get started How to CFO-proof your deal CFOs always have their eye on potential financial risk. Get articles selected just for you, in your inbox Sign up now 3.

Finance 52

Finance Price Pitch Up-sell 52

SalesPop

MARCH 19, 2021

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. Account Planning Basics. Where Do I Stand? Planning Specifics. Proactive Plan.

Cross-sell 98

Cross-sell Objectives and Key Results Account management CRM 98

Hubspot

APRIL 27, 2023

You can start in SaaS sales as an SDR and with enough experience, you'll be able to work in roles like account executive, sales manager, and even vice president of sales. Sales Development Representative As a newbie to SaaS sales, you should try to start with a sales development representative (SDR) role.

Account management 76

Account management Commission Contract Sales 76

Salesforce

APRIL 18, 2023

Atef Ghori, Territory Account Manager, Hitachi Vantara Dear Atef: Most reps I know are motivated by building relationships and bringing real-life solutions to customers, not crunching numbers or drafting emails. . Get started What is generative AI for sales? Get articles selected just for you, in your inbox Sign up now 2.

CRM 98

CRM Pitch Territory Presentation 98

Partners in Excellence

APRIL 1, 2021

I recently read a post from Dave Kurlan entitled, “Why I Believe We Should Blow Up The Business Development Role… ” He makes the argument that we put our most inexperienced sales people into one of the toughest roles in selling–inciting interests, identifying new opportunities, and prospecting. Think about these?

Manufacturing 104

Manufacturing High impact Prospecting Up-sell 104

SaaStr

JUNE 6, 2022

Up today: Plaid co-founder and CEO, Zach Perret. Perret describes Plaid as a wartime company from the start because there were plenty of obstacles to overcome. . They’re starting to say, ‘FinTech is my innovation lab,’” says Perret. . Their typical target is developers, and they sell up through the organization.

Account management 99

Account management Engineering Technology Technology 99

Gong.io

AUGUST 3, 2022

For enterprise sales, onboarding includes: Setting up and executing training sessions with different user groups (i.e. frontline managers, individual contributors, by department or by role). Collaborating with the buyer’s IT team to get licenses provisioned for all users and to set up product integrations. Image Source ).

Customers 87

Customers Cross-sell Contract Price 87

SalesHandy

NOVEMBER 24, 2021

You will find pricing, key features, and customer reviews of each tool that will help you to form a wise decision. So, without much ado, let’s get started! Saleshandy is a cold email outreach platform that allows you to send personalized cold email campaigns with automated follow-ups. Pricing and Plans. Mailchimp 9.

A/B testing 52

A/B testing CRM Price Campaign 52

SalesHandy

NOVEMBER 24, 2021

You will find pricing, key features, and customer reviews of each tool that will help you to form a wise decision. So, without much ado, let’s get started! Saleshandy is a cold email outreach platform that allows you to send personalized cold email campaigns with automated follow-ups. Pricing and Plans. Mailchimp 9.

A/B testing 52

A/B testing CRM Price Campaign 52

Hubspot

APRIL 13, 2021

When businesses first started producing webinars the focus skewed towards live events. But live webinars are also a ton of work to produce: weeks of coordination, marketing emails, practice sessions, and script revisions, building slide decks… all for an hour of learning, and a few days of follow-ups. The first thing to do?

Education 98

Education Presentation Price Follow-up 98

Salesforce

NOVEMBER 29, 2023

Partners can introduce your brand to customers who aren’t in your existing circles and help you scale up sales faster than you could on your own. Get articles selected just for you, in your inbox Sign up now How to develop and execute a channel sales strategy Your channel strategy should align to your company’s overall sales strategy.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Partners in Excellence

FEBRUARY 28, 2022

His people felt they had only one tool in their arsenal, price. As bad as this is, as with many commoditized products, due to supply chain issues, prices his company was paying for products/materials was changing on almost a daily basis. As these conversations usually start, he was tempted to jump to the product.

Price 85

Price Negotiate Up-sell Start-ups 85

Hubspot

MAY 26, 2023

Your phone rings and you decide to pick this one up instead of letting it go to voicemail. Odds are, if you don’t want what they’re selling, you’ll hang up immediately. To get started in writing one, check out this template. For example, this can prepare sales people for questions like: What do I do if a major prospect hangs up?

Objectives and Key Results 72

Objectives and Key Results Cold Call Technique Appointment 72

PandaDoc

FEBRUARY 8, 2024

If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. This guide will discuss what account management software can offer you, the main benefits and features to look for, and our assessment of the best solutions on the market.

Account management 52

Account management CRM Pipeline Price 52

Search Engine Land

OCTOBER 9, 2023

Job titles have little consistency A VP of marketing in one company could be the junior level account manager, but in another, the most senior marketer. Know what you bring to the table We’ll start with the side of salary negotiations that, for some, can be very difficult – accurately valuing their own skillset.

Negotiate 118

Negotiate Pharmaceutical Gambling Entertainment 118

SaaStr

MARCH 8, 2023

When the company started 20 years ago, it didn’t hire salespeople. Not because they planned to start as a product-led company but because they couldn’t afford to. Out of the 250k paying customers, only five or six thousand connect with an account manager, and even then, it’s purely an expansion conversation.

Product 92

Product GTM Commission Growth 92

Sales Hacker

FEBRUARY 17, 2022

Where to ramp up. The added benefit of artificial intelligence then analyzes that data and illuminates insights that can support decision making, inform management coaching, and inspire reps to adopt best practices. While it’s important to ramp up in certain areas, there are some where simply holding steady is the best approach.

Objectives and Key Results 89

Objectives and Key Results B2B Sales Pipeline 89

Hubspot

MAY 11, 2018

Crowdfunding sites abound on the internet, and I’ve rounded up a few of the best. Price: It’s free to create a project on Kickstarter, but if it’s successfully funded, Kickstarter applies a 5% fee to collected funds. Price: Indiegogo charges a 5% platform fee for all projects. Price: Crowd Supply has a variety of plans.

Launch 89

Launch Product Price Legal 89

Partners in Excellence

MAY 1, 2014

It started great, we were aligned. Each piece of business became harder, they started taking us for granted. We developed a plan, presented a proposal and a price. The customer agreed, started scheduling people and resources. But started to make some changes. One thing I’m absolutely stubborn on is price.

Customers 99

Customers Contract Price Account management 99

SaaStr

OCTOBER 6, 2019

When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model. It finally starts to make sense, this SaaS stuff. More account managers and farmers.

Non-Profits 96

Non-Profits Growth Appointment Sales 96

Salesforce

MAY 9, 2024

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?

Account management 52

Account management Finance Promote Cross-sell 52

Gong.io

JULY 11, 2022

Compare that to long days on the road stuck in traffic, in the air, or on your feet, trudging through the rain going from door to door, and you start to understand the appeal. Let’s say you’re looking to implement a new email marketing campaign , and you need an email automation platform to set it up. AEs (Account Executives).

Inside sales 62

Inside sales Commission Outside Sales Quota 62

Sales Hacker

SEPTEMBER 18, 2020

Marketing and Sales Development groups tackle engagement, Sales covers execution, and Customer Success and Account Management handle continuity. Marketing Operations (MOPs) rose up in the wake of rising automation and omnichannel demand generation. Now, it’s time to start improving. Simple right? Assets and content.

Engineering 121

Engineering Teamwork Manufacturing Technology 121

Sales Hacker

JULY 14, 2023

If you tie up 50% of someone’s earning on short term KPI’s then they are pulled into thinking short term.I I was heavily incentivized to move the share price. IMO (and I’m not just saying this as a revenue leader), we should have revenue execs on significantly lower leverage plans so they can make smarter business decisions.

GTM 52

GTM Commission Quota Growth 52

Hubspot

NOVEMBER 1, 2017

When I consulted sales experts, managers, and trainers, this answer came up again and again. In fact, Midaxo’s sales team started using Vidyard after seeing its product firsthand. “In As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. 1) Video prospecting. Today we use their service.”.

Sales 94

Sales B2C Account management Up-sell 94

Hubspot

MARCH 14, 2019

SocialSteeze is a growth service that uses machine learning to engage followers by targeting accounts through usernames, location, and hashtags. SocialSteeze assigns you a dedicated account manager to build growth in engagement and increase followers over time. Pricing: Regular plan: $15/week or $38/month.

Price 71

Price Growth Follow-up Campaign 71

Sales Hacker

DECEMBER 18, 2019

As more and more companies pass the $25M ARR mark, their price tag will only get larger until they’re too inflated to gobble up. Every vendor has been touting some sort of artificial intelligence for years now, but the overly puffed up claims turned out to be just that — puffed up exaggerations. Features are easy to copy.

Technology 52

Technology Technology CRM Account management 52

ConversionXL

AUGUST 24, 2021

it’s no surprise that people are looking at how to become a marketing manager. Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. What does the day-to-day of a marketing manager look like? Leaders and hiring managers are looking for marketing managers who are: Motivated.

Promote 141

Promote Campaign Pitch Niche 141

Pointclear

NOVEMBER 19, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The three agency people looked at each other, smiled, and the account manager launched into a series of questions. When do we start?”. I’m smiling).

Presentation 101

Presentation Account management CRM Quota 101

Lead Fuze

MAY 27, 2023

From mastering the platform’s algorithms and features to identifying your unique selling points, networking with potential clients, pricing services effectively, hiring staff, managing finances, and tracking success through experimentation – all these factors play a vital role in building a successful business.

Finance 40

Finance Objectives and Key Results Niche Referrals 40