RingDNA

JULY 2, 2025

The course emphasizes trust-building, persuasive communication, and consultative closing techniques. It covers everything from identifying ideal prospects and mapping accounts to engaging buyers through personalized outreach. Duration: ~2–3 hours Cost: Free (with Sales Navigator subscription) 12.

Retail

Hubspot

JUNE 16, 2025

Business development managers (BDMs), account executives, and anyone who can self-generate leads and close deals.” Even account managers — once focused on relationship-building — are now expected to drive revenue. This is especially true in complex B2B sales like SaaS, ABM, and enterprise software.

Objectives and Key Results

PandaDoc

MAY 2, 2025

Its a quick, powerful way to build trust, show proof, and connect your pricing to real-world outcomes. This is especially helpful in RevOps and B2B SaaS environments, where transparency and precision are critical to building trust and closing deals. Ready to level up your pricing game?

Price

Highspot

JULY 7, 2025

At its core, account-based sales seeks to maximize revenue impact by efficiently allocating resources and enabling one’s entire team of sellers—including inside sales and field sales —with precise guidance, empowering them to build meaningful, trust-based relationships that convert high-potential leads into loyal customers. (

Sell

Salesforce

OCTOBER 22, 2024

87% of business buyers expect reps to act as trusted advisors. And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management.

E-commerce

SaaStr

JUNE 29, 2025

Built Account Management to Capture Hidden Revenue The Realization : “There’s a huge potential and there’s like a big part of the revenue that we’re leaving on the table.” The Framework : Account management wasn’t just retention—it was expansion revenue.

Cross-sell

PandaDoc

MAY 2, 2025

And unless you establish a system to manage them, theyll start to erode both customer trust and internal efficiency. Then log in to PandaDoc to start building your strategy, chat with your account manager for expert guidance, or upgrade your plan to unlock even more features.

Legal

Salesforce

SEPTEMBER 10, 2024

Agents should have the same holistic view of customer interactions , via your customer relationship management (CRM) platform, as the sales, marketing, and account management teams. This means unifying all data on a single platform across your organization, so all employees can access a single source of truth.

Service

Salesforce

JULY 3, 2025

Before you say it’s too complicated, let’s simplify it: sales automation and trusted artificial intelligence (AI) are your secret weapons. Improves your accuracy: Trusted AI reduces human error, ensuring your sales data is always clean and reliable. Sound familiar? If so, sales automation might be the next step for your startup.

Technique

Highspot

JULY 3, 2025

However, it’s enablement teams that ultimately leverage their marketing colleagues’ messaging and positioning materials and guidance to provide hands-on sales enablement training to reps, like how to create bespoke digital sales rooms for accounts.

B2B

Salesforce

MAY 15, 2025

Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.

Original Equipment Manufacturer

Veloxy

JULY 23, 2025

Succeeding at more forecasts can then provide your team with more trust, as you will have demonstrated that you can get your team back on track in the event of a temporary problem in the future.

Product

PandaDoc

JULY 23, 2025

Over time, these personalized experiences build trust and increase the likelihood of repeat business. By following customized tasks and workflows, account management and sales reps can keep communications consistent and timely, improving the likelihood that customers feel supported and valued. Stronger customer retention.

CRM

SaaStr

JULY 7, 2025

higher average contract values Why they choose SaaStr sponsors: When the world’s top SaaS executives need solutions, they turn to companies that demonstrate thought leadership in their trusted community. Your SaaStr sponsorship isn’t just advertising—it’s an endorsement from the industry’s most respected platform.

Pipeline

Engage Selling

OCTOBER 30, 2023

Want to earn a prospect’s trust? It’s all about consistency. Learn how including avoiding this common mistake… Also – don’t forget to check out: This Behavior Rules Sales! The post The Perils of Exceeding Expectations first appeared on Colleen Francis - The Sales Leader.

Trust

SaaStr

JUNE 17, 2025

This reflects the fundamental shift toward trust-based buying in complex B2B decisions. The AE increases suggest companies are investing in deal execution and account management over lead generation. Strategic Framework : Increase referral program investment while reducing event spend.

Growth

Sales Hacker

JANUARY 24, 2025

AI or Not is an AI detector trusted by 200k+ users that checks for AI generated content in images, audio, KYC identity documents and more. GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies Listen on Apple , Spotify , YouTube , or wherever you get your podcasts by searching The GTM Podcast.

GTM

Sales Hacker

JUNE 20, 2025

Recommendations The Evidence Gap Report This report unpacks the findings from 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence. They want data, relevance, and actual proof. Words of advice from a Chief Customer Officer.

GTM

Sales Hacker

JUNE 27, 2025

Buried inside the headline charts are quiet revolutions in how teams get built, distribution strategies, and what it now takes to earn customer trust. Instead of relying on model advantages, compete on workflow depth, proprietary data, user trust, and smart integrations. In Mary Meeker’s report, a prototype GPT-4.5

GTM

Sales Hacker

MAY 16, 2025

More for your eyeballs Alexa Grabell went from hacking together sales tools to building Pocusa platform trusted by Asana and Canva. It has one tool where teams can create strategy, build pipeline, track tenders and win bids. Her secret is 350+ customer interviews, a community-first mindset, and the kind of grit every GTM leader needs.

GTM

Salesforce

APRIL 7, 2025

Client health monitoring: Fallon ensures consistent client engagement by constantly monitoring client activity and satisfaction levels, and providing real-time insights and alerts to account managers. Sales process optimization: Fallon identifies bottlenecks and automates routine workflows to optimize sales.

Clients

Sales Hacker

JUNE 3, 2025

And a good example of that is maybe we overinvested in account managers and we needed more sales people. So that’s always the, to me it’s about, don’t just think about the salespeople or account managers that need to be at the desk. The other thing I would say, I. So people stop responding to gaming ads.

GTM

Sales Hacker

FEBRUARY 18, 2025

So this is, uh, we’re talking like a full cycle, AE, these first, first ones, they’re going to be prospecting, they’re going to be closing, and then you brought up an important point, which is, um, you know, logo growth, you’re not going to have, you know, account managers, you might not even have, you know.

GTM

Hubspot

MAY 5, 2025

Thats because trust cultivates long-term relationships 72% of company revenue comes from existing customers, proving that loyalty and retention matter more than one-time wins. says Stephen Findley , enterprise account management at Qwilr , an interactive proposal creation platform. wasting time and losing trust.

Objectives and Key Results

Salesforce

MAY 12, 2025

Their customer success strategies helped drive retention and upsells, especially in enterprise accounts. Ideally, existing customers already trust your brand. This can make them ripe for account expansion. Manage Churn Proactively managing customer churn is key to maintaining and improving your Net Retention Rate.

Cross-sell

Sales Hacker

JULY 25, 2025

Recommendations The Evidence Gap Report This report unpacks the findings from 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence. Vanta raised $150M at a $4.15B valuation to help more businesses earn and prove trust. Hottest GTM jobs of the week Sr.

GTM

Sales Hacker

DECEMBER 6, 2024

Here, the focus is often on building deep, trust-based relationships rather than immediate revenue generation. This continuity not only strengthens trust with customers but also ensures the program consistently delivers the value that was sold. acquisition with both rolling up to one leader.

GTM

Salesforce

APRIL 15, 2025

Within all of these, theres a growing demand for more HLS personalization: trust-centered customer and patient experiences that not only meet individual needs but also proactively improve health outcomes. This lays the groundwork for trust and long-term engagement. Of course, the path to HLS personalization can be complex.

Pharmaceutical

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Account management

The 5% Institute

DECEMBER 2, 2019

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management?

Account management

SalesPop

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Building Trust. Why do our children trust us?

Account management

Engage Selling

JANUARY 16, 2020

Building trust with clients should be at the forefront of every organization’s thinking and planning. Look, making a sale is great, but just because a buyer agrees to purchase your product, use your service or work with you doesn’t mean … Read More »

Trust

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Account management

Miller Heiman Group

APRIL 2, 2019

Managing a strategic account is a complicated balancing act. But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals.

Account management

SalesPop

APRIL 23, 2021

Another important foundational aspect of account management—and sales itself—is the handling of quotas and forecasting. From my observation, only a few companies manage the problems for quotas and forecasting well. But there will be trust in place, and both sides will be moving confidently forward. The Target.

Account management

Martech

JUNE 17, 2024

Trust in business is not quite the same as trust in our personal lives. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. Consumers trust Google to deliver the right information.

Trust

Hubspot

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager.

Account management