Martech

JANUARY 15, 2025

The biggest marketing winners will be those who can use AI to blend human creativity and strategic thinking, to make authentic brand experiences. While the report doesnt reveal groundbreaking news, it is a valuable reminder of how the digital landscape is evolving. The key takeaway? The full report can be found here. Processing.

B2C

Martech

MAY 12, 2025

That lets marketers answer strategic business questions such as how to allocate budgets across channels, forecast ROI or separate the impact of discounts from marketing efforts. While MTA is best suited for day-to-day optimization, MMM provides a strategic view that supports long-term planning and cross-functional alignment.

Objectives and Key Results

Martech

MARCH 24, 2025

At most, only 49% of agencies, brands and publishers are using or planning to use structured solutions like strategic roadmaps, formal AI training, governance boards or KPIs for AI measurement leaving many companies unprepared to scale effectively. Moreover, many organizations lack a clear AI strategy.

Government

Martech

MAY 3, 2024

The term “influence” has become a dirty one when talking about marketing effectiveness, because sourced pipeline is the only acceptable form now, and everything else is seen as marketing reaching for credit. Instead, advertising needs to be used for what it does best: Creating and sustaining awareness of our brand as a solution.

B2B

Score More Sales

MARCH 18, 2014

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. This blog will be looking into all of the ways – easy ways, that a sales professional can get “more social” with his clients, prospective clients, and strategic partners.

Referrals

Salesforce

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work.

Referrals

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. The report highlights the strategic changes and innovations prompted by the need for privacy compliance and sustainable, consumer-friendly approaches. The time has come for the advertising industry to champion consumer privacy.

Strategize

Lead Fuze

JUNE 26, 2023

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

Strategic partnership

Martech

OCTOBER 28, 2022

Many people and review cycles are necessary to strategize, envision, develop, write, design, update and optimize a successful digital marketing campaign. This constant demand for content tests SMBs’ bandwidth to fully execute the planned marketing vision. Keeping it fresh. “ Time and resource constraints.

E-commerce

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche

Veloxy

AUGUST 23, 2023

AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation. They come in two primary categories: automation and insights. What is the main purpose of AI sales tools?

E-commerce

Martech

MAY 1, 2024

Google believes this will aid in identifying potential areas for strategic budget shifts. PMax advertisers can now exclude specific IP addresses (e.g., You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance. Account-level IP address exclusions.

Campaign

Hubspot

APRIL 13, 2021

Below, let's explore the similarities and differences between marketing and advertising. Overall, marketing and advertising share the same goal. But marketing has a bigger scope than advertising. Marketing creates the tone, personality, and voice of a brand or company as a way to attract its target audience.

Niche

Hubspot

MAY 28, 2014

I get it -- I totally agree that many companies are overly fixated on engagement metrics, and it''s makes a job that should be strategic, creative, and fun feel worthless. while advertising can get you the attention by interrupting people, it''s more important to build relationships with customers and other people you want to reach.".

Advertising/ Marketing

Martech

FEBRUARY 8, 2024

We have a strategic partnership in place with a company that specializes in genAI voice production,” Clinch CEO Oz Etzioni told MarTech. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Campaign

Hubspot

JUNE 1, 2018

This happens through market research, analysis, and a solid understanding of your ideal consumer’s wants and needs. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. What’s the Difference Between Advertising and Marketing?

Retail

Hubspot

JUNE 13, 2014

While they stockpiled diamonds and sold them strategically to control price, De Beers Chairman Sir Ernest Oppenheimer cultivated a network of wholesalers all over the world. 2) Stabilize the market. Ayer did exhaustive market research to figure out exactly what Americans thought about diamonds in the late 1930s. Ayer in 1938.

Intrinsic

Martech

JULY 14, 2023

Roku has expanded its adtech environment with strategic partners like Shopify. Dig deeper: DTC marketers planning to up CTV/OTT spend this year Get MarTech! TV isn’t just for big-splash branding campaigns, or even just for targeted branding to smaller audiences — although the precision of CTV enables that, too.

Campaign

Search Engine Land

OCTOBER 28, 2022

Many people and review cycles are necessary to strategize, envision, develop, write, design, update and optimize a successful digital marketing campaign. This constant demand for content tests SMBs’ bandwidth to fully execute the planned marketing vision. Keeping it fresh. “ Time and resource constraints.

E-commerce

Martech

APRIL 18, 2024

She added: “When you really break out carbon emissions [in marketing], everything has a carbon footprint. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. Your media team has to get to work, your transportation has a carbon footprint.

Transportation

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. However, it’s important to approach retargeting with a strategic mindset. Building a good audience and segmenting it based on attributes like intent and value is crucial for success.

Campaign

Hubspot

MAY 11, 2018

Public Relations Theory and Application: you’ll learn the fundamentals and strategic concepts of PR, and at some universities, like Boston University , you can put your knowledge to use by running PR for an actual business or organization. Writing for Mass Communication: you’ll learn how to write press releases, pitch emails, and speeches.

Pitch

Martech

MAY 10, 2024

“When we move beyond the top 100 podcasts, it becomes infinitely more challenging for these long tails of podcasts to be discovered and monetized,” said Pat LaCroix, EVP, strategic partnerships at Seekr. Media has a trust problem. We’re living in a time of content fragmentation, political polarization and misinformation.

Sports

Martech

JUNE 28, 2024

Dig deeper: Even great demand gen can’t overcome a lack of brand marketing Test and learn to drive brand impact Brands have worked for years to adopt and operationalize a culture of Test and Learn and continuous improvement in their performance media programs. Are you getting the most from your stack?

Objectives and Key Results

Hubspot

NOVEMBER 6, 2014

Agencies have, within their walls, some of the most brilliant creative and strategic minds. Brands that want to reach this ‘involved’ consumer are turning to their agency partners for innovation, not just advertising. Marketing is changing at the speed of technology,” McMullen said. They want to help create them.

Launch

The 5% Institute

JUNE 12, 2023

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. They act as trusted advisors, understanding clients’ business goals, and providing strategic guidance to help achieve those goals. Q: What industries employ account executives?

Negotiate

Lead Fuze

DECEMBER 15, 2023

Well, the introduction of radio advertising in 1922 completely transformed this landscape. But it wasn’t just about blasting advertisements; marketers had to create persuasive communications that resonated with listeners. The history of marketing shows us how powerful these strategies were in shaping consumer behavior.

Gaming

Salesforce

MAY 29, 2024

But given the ongoing transformation in advertising, building trust is now more crucial than ever before. Without trust, even the most strategic marketing efforts can falter. But first, let’s define first-party data and how it plays a role in today’s marketing landscape. So how do they get started?

Campaign

Martech

FEBRUARY 9, 2024

Example: IBM used firmographic information to inform their strategic shift to cloud computing. Technographic data Data on preferred technologies or devices can enrich your demographic data, inform product development and help target and tailor marketing and sales strategies. Tailor your strategies accordingly.

Customers

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.

Strategize