Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Keeping up with evolving privacy standards is critical to maintaining a positive market position and ensuring long-term success.

Strategize 110

Strategize Trust Legal Retail 110

Martech

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Strategize 119

Strategize Campaign Technology Technology 119

Search Engine Land

APRIL 29, 2024

Getting international SEO right is hugely important for global brands. 56% of the top three positions are held by ccTLDs Our data reveals that ccTLDs are the most prevalent website structure in the top three ranking positions globally. Many SEOs tend to advise using ccTLDs in each market if you have the resources.

E-commerce 111

E-commerce Territory Represent Up-sell 111

Search Engine Land

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Strategize 113

Strategize Campaign Technology Technology 113

Search Engine Land

JUNE 14, 2023

Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. If branding is important, look for an agency that works according to longer-term performance incentives.

Contract 92

Contract Cross-sell Territory Niche 92

Martech

FEBRUARY 21, 2023

It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition. It’s the only way to secure a market position safe from the sea of sameness.

Clients 95

Clients Strategize Sports Service 95

Martech

APRIL 4, 2023

How will these changes affect agencies? “I Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. This means smaller organizations can in-house tasks they might have previously depended on agencies to execute. Creative work at agencies. “In-house

Pitch 111

Pitch Clients Strategize Technology 111

Search Engine Land

FEBRUARY 27, 2024

AI improvement seems positive, but it’s not so clear-cut. GPTBot’s arrival has highlighted these concerns, as many major brands are blocking it instead of leveraging its potential. Do brands that block GPTBot have valid fears? Legal and ethical issues surround the technology. I get this concern to some degree.

Legal 109

Legal Technology Technology Commission 109

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. These agencies are experts in crafting effective strategies that can catapult your brand into the spotlight. How Do Social Media Marketing Agencies Make Money?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

NOVEMBER 16, 2023

SEO agencies place a high value on client satisfaction and trust. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. SEO reports are integral to agency work, report creation being one of the primary challenges associated with it.

Clients 103

Clients Engineering Growth Launch 103

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. With the right approach, you can build a successful agency that helps businesses thrive in today’s competitive online landscape.

Niche 98

Niche Referrals Clients Price 98

Lead Fuze

JUNE 26, 2023

Aspiring to become a social media marketing agency means tapping into an ever-growing market, where businesses and brands seek professional assistance to leverage their online presence. In this guide, we will delve deep into various aspects crucial for setting up your own social media marketing agency.

Referrals 94

Referrals Objectives and Key Results Price Networking 94

Lead Fuze

MAY 26, 2023

Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior. In this blog post, we will dive deep into various aspects of running a thriving social media marketing agency. How Profitable is a Social Media Marketing Agency?

Niche 98

Niche Finance Negotiate Technique 98

Martech

MARCH 14, 2023

Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. This lack of truth-based context demands that brands continue to apply human oversight. Other brand-related cautions include: 1.

Government 128

Government Strategize Start-ups Engineering 128

Search Engine Land

JANUARY 2, 2024

Leesha Anderson, the vice-president of digital marketing and social media at Outcast ad agency, told the paper: “This is LinkedIn season. Read LinkedIn Ads in 2023 for more information on how the platform has strengthened its position with B2B advertisers. Most have switched over to LinkedIn over the past year . . . A

Price 126

Price Campaign B2B Engineering 126

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who will give the answers?

Engineering 108

Engineering Networking Clients Construction 108

Martech

NOVEMBER 13, 2023

” F5 has been running a brand campaign focused on the positive. Those customers include brands like Meta, Nike and Uber Eats. It’s the brand campaign content that Catch+Release primarily supports. ” F5 started working with the agency and Catch+Release around February 2022. ” Get MarTech!

Campaign 78

Campaign Price Technology Technology 78

Search Engine Land

JANUARY 30, 2024

[CTA: Explore SEO Services] PPC: Explore the power of pay-per-click advertising and how it can generate targeted leads, increase brand exposure, and maximize your ROI. CTA: Find Out More] Content Marketing: Uncover the importance of compelling content and how it can engage your audience, build brand authority, and drive conversions.

Clients 101

Clients Trust Education Engineering 101

Search Engine Land

APRIL 16, 2024

As far as different teams go, your brand or client’s sales and customer service teams have a wealth of real-time information about customer questions, issues, use cases, challenges, etc. That said, during times of change, I’ve almost always seen brands lose track of certain SEO fundamentals that are proven to drive growth. See terms.

CTR 112

CTR Growth Campaign Service 112

Search Engine Land

APRIL 2, 2024

This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Now, with that said, internal teams, departments and agencies are all heavily incentivized to show as big an impact as possible and some use sketchy techniques to pump up numbers.

Gaming 70

Gaming Non-Profits Campaign Technique 70

Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. With the rise of digital marketing channels and local SEO optimization, it’s essential for agencies to leverage these tools effectively to reach their target audience.

Healthcare 52

Healthcare Referrals Hospitality Education 52

Search Engine Land

MARCH 12, 2024

As with all AI technology, there are positives and negatives. Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients. It immediately understood the brand’s tone and what information was important. What are the pain points?

Campaign 123

Campaign Conversion Clients Technology 123

Search Engine Land

JUNE 14, 2023

Explaining how his agency is going to adapt to the AI revolution, Gill said: “We’re going to go super strategic. So Product Studio is huge for e-commerce agencies. It will allow smaller brands to have better creative control. I don't think it'll help bigger brands that much but definitely mid size to smaller brands."

E-commerce 93

E-commerce Retail Finance Consult 93

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness.

B2B 115

B2B Gaming Niche Appointment 115

Search Engine Land

APRIL 24, 2024

LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment. Brand authority and thought leadership LinkedIn is not just a platform for advertising; it’s also a space to showcase your expertise, share industry insights and engage in meaningful discussions.

Objectives and Key Results 100

Objectives and Key Results Healthcare Campaign Lead generation 100

Search Engine Land

MARCH 26, 2024

However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page. Own your branded SERP results An app landing page gives you another owned asset that can take up valuable SERP real estate for branded queries.

Real Estate 95

Real Estate Pitch A/B testing Angle 95

Search Engine Land

JANUARY 31, 2024

This feature, which I’ve seen mainly for branded searches, gives examples of publications where a brand has been mentioned and/or linked from. In August, Barry Schwartz also noted Google testing this for non-brand queries. We spend a lot of time planning SEO strategies for brands in competitive verticals.

Clients 116

Clients Territory Campaign Trust 116

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Brands can now access granular targeting information through software that provides data points via facial recognition and other cognitive responses. Make sure they align with your brand and resonate authentically with your audience.

Niche 104

Niche Territory Education Referrals 104

Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Podcasts are projected to reach $2.6 billion by 2026.

Sports 87

Sports Strategic partnership Networking Entertainment 87

Lead Fuze

MAY 26, 2023

Marketing your digital agency is necessary for drawing in customers and staying ahead of the competition. By selecting a WordPress theme that reflects your brand identity and developing an agile marketing strategy, you can effectively promote your digital agency’s services in the ever-changing landscape.

Niche 52

Niche Objectives and Key Results Clients Promote 52

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Brand data. All these digital features have now come to out-of-home.”

Campaign 120

Campaign Retail Gaming Networking 120

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. When starting out, many agencies blog about topics directly related to their offering.

Appointment 127

Appointment Clients Launch Follow-up 127

Search Engine Land

NOVEMBER 11, 2022

Early in their educational journey, a marketer or digital marketer very rarely – if ever – declared, “I want to optimize websites and chase the Google algorithm for brands to revolutionize the way humans and businesses connect forever.”. Agency life allows those skills to shine while also finding out if agency life is for you.

Education 95

Education Clients Engineering Represent 95

Lead Fuze

MAY 26, 2023

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Personal Branding Through Employee Social Media Accounts Your team members are the backbone of your agency. Why is this important?

Promote 52

Promote Referrals Niche Clients 52

Sales Pop!

OCTOBER 9, 2023

The right PR agency can be the difference between a business that thrives in the public eye and one that fades into obscurity. With a multitude of agencies vying for your attention, how do you ensure you’re choosing the partner that truly aligns with your business’s needs and vision? What Does a PR Agency Do?

Appointment 52

Appointment Finance Clients Service 52

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. Make sure you’re involving your agency in any big decisions, of course.).

CTR 122

CTR Campaign CRM B2B 122

Martech

FEBRUARY 21, 2023

Here’s an easy way to think about this: Consider how you’d explain the workflow for launching ad accounts to a brand-new member of your team. The most successful agencies that chose automation also chose to embrace change. Not sure where to begin? But remember, the possibilities are always worth it.

Strategic planning 93

Strategic planning Strategize Launch Clients 93