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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

I often see SEO professionals broadening their content scope excessively or employing AI to cover every conceivable angle of their subject matter, which misses the mark entirely. Interspersed are your keywords, suggesting content angles and user intent. A coherent, logical content web is not just the future of SEO – it's the present.

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How to Create a Compelling Sell Sheet That Gets Results

Hubspot

Distributing informative, engaging, well-constructed sell sheets shows your business is both trustworthy and has a lot to offer. Though how you decide to construct yours is ultimately up to you, it's in your best interest to incorporate at least some of these components. Your Logo and Product Name. Full-Color Visuals. Image Source.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Stephen elaborates this way: “In other words, exceptional product marketers know how to process customers’ needs and present products.

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How to Handle Sales Rejection: 15 Great Tips to Recover Fast

Lead Fuze

You’ve carefully orchestrated the perfect presentation and you know they want your product. To divert or reframe the conversation, they construct words, phrases, and solutions. 9 Keep exploring with other angles. 2 The client has no time for you. You sense their interest, excitement, and desire for what it can do for them.

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When Business Is Slow, It's Time to Work on These 13 Things

Hubspot

A simplified version of the stages of a sales cycle includes prospecting, connecting, researching, presenting, and closing. And they can practice presenting by trying out roleplay or public speaking. Finally, a sharp angle close is when you change direction and catch your prospect by surprise by trying to close the deal.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

A product launch is a company’s meticulous process to present its new or updated product to the market. Whether it’s chatbots that provide instant answers, customer service teams that address more complex queries, or community managers that foster discussions, the key is to be present and responsive.

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Lead Generation Strategies: Boosting Sales and Client Base

Lead Fuze

Reel in your target audience from every angle. By taking advantage of the opportunities presented by social media, you can extend your reach beyond conventional limits and drive success for your business. Here’s a great resource on promoting webinars effectively. Reel in your target audience and boost sales.