ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., So I thought I’d mention that. ?

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., So I thought I’d mention that. ?

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JUNE 20, 2018

If it's entertaining enough, they'll always look forward to your emails. Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Use Pinterest to promote gated visual content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

JUNE 13, 2019

By implementing SEO tactics into your overall marketing strategy, you’re more likely to reach the top spots of users' search queries, which will help potential customers and clients find you when they're searching online for information related to your company, industry, product, or service. A press release can generate more sales.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

JULY 12, 2013

This video is great example of on-brand storytelling without directly shilling a product -- a key inbound lesson. This video is shot from a shoddy angle and the sound quality isn''t great, but it still engaged the Today Show ''s Instagram following. It''s not just entertaining; it''s useful, too. from a few years ago.

Electricity 78

Electricity Angle B2C B2B 78

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. And the type of products this audience is into is equally as diverse. billion views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). More space to sell potential buyers on your product.

Entertainment 105

Entertainment Angle Education Promote 105

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 111

Promote B2B Follow-up Angle 111

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. Matt: We’re talking to Mike Weinberg today on Sales Pipeline Radio. .”

Pipeline 61

Pipeline Sales Pitch Angle 61

ConversionXL

MAY 29, 2019

Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. The higher production costs, off-site hosting, and late adoption have made YouTube a tangential component of many strategies, even as video—according to seemingly every study —moves toward the center. Show, don’t tell. Show and series.

Promote 106

Promote Entertainment Education Growth 106

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy. Twitter and Periscope.

Transportation 101

Transportation Electricity Follow-up Angle 101

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. But, don’t fret. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JULY 18, 2018

Unbounce , and we’re able to host and promote in-house because of. Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on. Entertaining. Finally, a great webinar needs to be entertaining.

Promote 53

Promote Entertainment Education Real Estate 53

Hubspot

OCTOBER 1, 2015

By associating a character familiar to drivers with an unfamiliar product, interest was piqued …. Instead of investing in advertising, Trello focused its entire budget on building a sound, user-friendly product that people and businesses truly need. But the angle it uses is entirely unique. You heard right. 3) Intercom.

Angle 76

Angle Campaign Gaming Networking 76

Hubspot

APRIL 24, 2015

If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Can the angle be tweaked to be even. Is the writing interesting, entertaining, and easy to read? Content Promotion. If both answers are yes, consider.

Promote 78

Promote Angle Engineering Entertainment 78

Hubspot

JULY 12, 2012

Turns out it was boring for a reason -- 60% of it was focused on their company, product, or services, and only 40% of it was focused on actually solving customer pain points. Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too. Interview Interesting People.

Angle 78

Angle Entertainment Networking B2B 78

Hubspot

APRIL 30, 2020

In the survey, which asked participants to select the most common reason that they consume blog content, answer options included, "To learn how to do something new," "To be entertained," "To learn more about products or brands," and "To learn about news and trends in my job industry.". People read blogs to be entertained.

Entertainment 101

Entertainment Education Angle Drivers/motivators 101

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

Campaign 105

Campaign Objectives and Key Results Angle Promote 105

Search Engine Land

JANUARY 3, 2023

It’s risky and a step into the unknown, and unless you have a promotion strategy, the likelihood is high that no one will ever read your post. Be it entertaining or educating. You might test this by promoting on social, even spending a bit of money to boost a post. He'd then sell these insights as upsells for products.

Angle 99

Angle Cross-sell Engineering UX 99

Hubspot

OCTOBER 10, 2019

This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. While TikTok and the Emmys are hot news and entertainment topics, and less evergreen because they focus on a viral trends and an event, they still keep marketers in the know of what's new and unique in their field.

Engineering 15

Engineering Promote User Experience Niche 15

Hubspot

FEBRUARY 23, 2017

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. Marketers know defining your ideal buyer persona offers helpful insights to guide everything from product development to content creation.

Pitch 74

Pitch Angle Entertainment Objectives and Key Results 74

Hubspot

JULY 7, 2015

Making new friends is the key to getting content shared and promoted. Good content teaches, enlightens, and entertains. This keeps them in relentless pursuit of the right content, the right angle, and the right story. Here's what they said. 1) Constantly network. Jimmy Daly, Content Editor at Vero and curator of Swipe File.

Angle 78

Angle Entertainment Networking Follow-up 78