Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Instant Now On Product Search 2011: Google added Google Instant to Google Shopping Search view within the web results. Here’s why.

E-commerce 91

E-commerce Government Engineering Angle 91

Hubspot

MAY 21, 2019

So before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. Podcasting. Word of Mouth Marketing.

Angle 78

Angle Entertainment Retail Technology 78

Hubspot

FEBRUARY 11, 2019

Marketing blazed that trail, and there are brands who have created interactive videos that are arguably just as entertaining as Bandersnatch. But the film industry isn’t the first to dabble in interactive content. Below, we’ve curated a list of the seven most creative interactive videos we’ve ever seen. Watch video here.

Angle 76

Angle Gaming Entertainment Sports 76

Hubspot

JUNE 13, 2019

By implementing SEO tactics into your overall marketing strategy, you’re more likely to reach the top spots of users' search queries, which will help potential customers and clients find you when they're searching online for information related to your company, industry, product, or service. A press release can generate more sales.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

MARCH 21, 2017

Blue ocean opportunities abound for any agency that focuses on what consumers desire: advice, information, stories, and sometimes entertainment. This product wasn’t new to the market. You’ll often find that they can offer unique angles on the topic at hand. It’s no longer about talking at consumers but rather to them.

Contract 75

Contract Angle Entertainment Start-ups 75

Sales Hacker

MAY 24, 2021

As the great overseer of their company, they are primarily concerned with productivity and automated reporting features for our product. Entertaining? If your teams are guided by a drive to increase in-product activation, both teams should focus on sales cadence and onboarding content. Alex is the boss. Educational?

Objectives and Key Results 71

Objectives and Key Results Niche Sales CRM 71

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., Take any SaaS product. It wasn’t.).

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

JULY 12, 2013

This video is great example of on-brand storytelling without directly shilling a product -- a key inbound lesson. This video is shot from a shoddy angle and the sound quality isn''t great, but it still engaged the Today Show ''s Instagram following. It''s not just entertaining; it''s useful, too. from a few years ago.

Electricity 78

Electricity Angle B2C B2B 78

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., Take any SaaS product. It wasn’t.).

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JUNE 20, 2018

If it's entertaining enough, they'll always look forward to your emails. Demo your latest product at an appropriate conference and collect signups in-person. This is a smart way to keep in touch with repeat customers and reward their loyalty to your product. Using Email. Create remarkable email content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

DECEMBER 7, 2011

Think useful apps , entertaining videos, or silly e-cards to bring holiday campaigns into the 21st century. and you'll get the opportunity to work the New Year's resolution angle into your creative. It's lovely to get a card in the mail, but this time of year, it's not the anomaly marketing teams hope it is. Don't go it alone.

Campaign 57

Campaign Angle Launch Entertainment 57

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. Effectively, “spend” includes everything that goes towards getting your product into the customer’s hands.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). More space to sell potential buyers on your product.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. And the type of products this audience is into is equally as diverse. billion views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. Michael Hyatt has been influential to me the last few years on productivity.

Pipeline 61

Pipeline Sales Pitch Angle 61

Martech

AUGUST 31, 2022

And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.”. Videos can make your content better, your product easier to understand and your brand more credible and relatable. A video marketing strategy is more than making your brand or product findable on YouTube. Conclusion.

Angle 88

Angle Click Through Rate Entertainment Start-ups 88

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Ideal for important announcements or interacting and entertaining your followers.

Promote 109

Promote B2B Follow-up Angle 109

Hubspot

JULY 1, 2020

As companies quickly began to pivot to remote workspaces , video marketers were left wondering how they would create content with the same production level as something filmed in a brightly lit studio with professional equipment. Create a video production plan. Any great content marketing strategy begins with a production plan.

Angle 101

Angle Teamwork Presentation Education 101

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Founders, sales directors, and sales reps love our content so much that they’re counting down the days to purchase our product. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. But, don’t fret. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy. Twitter and Periscope.

Transportation 100

Transportation Electricity Follow-up Angle 100

Heinz Marketing

FEBRUARY 10, 2020

To what you alluded to, I’ve kind of, yeah, I mean, shifted across a variety of industries and have supported, whether it’s manufacturing and financial services or life sciences, over to entertainment. Now I’m working in private clubs and fitness clubs and college athletic space.

Pipeline 17

Pipeline B2B B2C Sales 17

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model. Link Building. A/B Testing.

Technique 101

Technique A/B testing Angle Pitch 101

ConversionXL

MAY 29, 2019

Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. The higher production costs, off-site hosting, and late adoption have made YouTube a tangential component of many strategies, even as video—according to seemingly every study —moves toward the center. Show, don’t tell. Educational authority.

Promote 106

Promote Entertainment Education Growth 106

Lead Fuze

JULY 11, 2021

A sales pitch is a message used to persuade a prospect to purchase a product or service. It should also explain or demonstrate the value of the product or service to the prospect. After addressing the problem, show your audience how your product or service can help them solve it. 3 Solution. 1 One-word pitch. 2 Elevator pitch.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

Hubspot

MAY 12, 2022

Differentiation is half the battle with a new product or service, and people often associate a start-up with its founder. No matter what they're buying, prospects know they can get a similar product or service from another vendor. The more definitively you can brand yourself, the better. A positioning statement. buyer brush-off.

Follow-up 95

Follow-up Transportation Networking Angle 95

Hubspot

FEBRUARY 21, 2018

But beautiful images of their products aren't enough. Instead, great brands use Instagram to share images that create genuine connections between their products, and the hopes and ambitions of their followers. Entertain your followers. Post-Production. Tell a Captivating Story. Preparing Your Images for Instagram.

Sell 78

Sell Transportation Angle Entertainment 78

Hubspot

OCTOBER 23, 2018

You can also filter theses stories by category, like Business, Entertainment, Health, Sci/Tech, Sports, and Top Stories. Since there will be a lot of stories about trending topics, though, you shouldn’t just take the same angle as everyone else. It’ll show you which queries people have searched for the most during the last 24 hours.

Territory 76

Territory Contract Angle Entertainment 76

Hubspot

SEPTEMBER 26, 2018

Over the next decade, VR wiggled its way into mainstream entertainment as users interacted with it in arcade games and gaming consoles. Each screen shows images at a slightly different angle from the other to imitate depth. Industries like gaming, hospitality, entertainment, and real estate are great candidates for virtual reality.

Hospitality 70

Hospitality Transportation Entertainment Education 70

Hubspot

OCTOBER 1, 2015

By associating a character familiar to drivers with an unfamiliar product, interest was piqued …. Instead of investing in advertising, Trello focused its entire budget on building a sound, user-friendly product that people and businesses truly need. But the angle it uses is entirely unique. You heard right. 3) Intercom.

Angle 75

Angle Campaign Gaming Networking 75

Sales Hacker

DECEMBER 28, 2018

It’s perfect for members of any sales organization looking for secrets to unlocking efficiency, productivity, and effectiveness. They have insightful sessions that provide both a wide-angle look and in-depth tactical solutions for the top challenges facing sales teams. This year’s theme is “3 Steps to Invincible.” Intriguing!

Education 74

Education Angle Networking Sales 74

Hubspot

JUNE 19, 2018

Today, video can help marketers do a lot of things -- it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product. 72% of people would rather use video to learn about a product or service. Storyboarder. Price: $299.95 Moviestorm.

Price 75

Price Angle Pitch Entertainment 75

Hubspot

JULY 18, 2018

Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on. Entertaining. Finally, a great webinar needs to be entertaining. Education is one of the most powerful tools you can use to make change happen.

Promote 53

Promote Entertainment Education Real Estate 53

Hubspot

JULY 12, 2012

Turns out it was boring for a reason -- 60% of it was focused on their company, product, or services, and only 40% of it was focused on actually solving customer pain points. Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too. Interview Interesting People.

Angle 78

Angle Entertainment Networking B2B 78

Hubspot

APRIL 24, 2015

If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Can the angle be tweaked to be even. Is the writing interesting, entertaining, and easy to read? At least all high-quality content creators know this.

Promote 78

Promote Angle Engineering Entertainment 78

Hubspot

JUNE 28, 2013

From start to finish, content creation has quite a few steps if you really think about it -- concepting, production, and the whole editorial process. Can the angle be tweaked to be more interesting? Is the writing interesting, entertaining, and easy to read? At least all high-quality content creators know this.

Angle 78

Angle Entertainment Legal User Experience 78

SaaStr

FEBRUARY 1, 2019

Amanda Kleha is the Chief Customer Officer @ Figma, the startup that allows you to turn ideas into products faster through design, prototyping and feedback gathering, all in one place. My longer answer is I think about it from two different angles. Welcome to Episode 209! With that, I’m thrilled to welcome Amanda Kleha.

Customers 42

Customers Price Cross-sell Start-ups 42