Hubspot

JUNE 13, 2019

Should you use distribution services? By implementing SEO tactics into your overall marketing strategy, you’re more likely to reach the top spots of users' search queries, which will help potential customers and clients find you when they're searching online for information related to your company, industry, product, or service.

Pitch 101

Pitch Angle Contact Follow-up 101

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., So I thought I’d mention that. ?

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., So I thought I’d mention that. ?

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

DECEMBER 7, 2011

Think useful apps , entertaining videos, or silly e-cards to bring holiday campaigns into the 21st century. and you'll get the opportunity to work the New Year's resolution angle into your creative. It's lovely to get a card in the mail, but this time of year, it's not the anomaly marketing teams hope it is. Don't go it alone.

Campaign 58

Campaign Angle Launch Entertainment 58

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. Effectively, “spend” includes everything that goes towards getting your product into the customer’s hands.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). More space to sell potential buyers on your product.

Entertainment 105

Entertainment Angle Education Promote 105

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. Those are not mutually exclusive. That’s just plain stupid.

Pipeline 59

Pipeline Sales Pitch Angle 59

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. And the type of products this audience is into is equally as diverse. billion views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Ideal for important announcements or interacting and entertaining your followers.

Promote 111

Promote B2B Follow-up Angle 111

Martech

AUGUST 31, 2022

And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.”. Videos can make your content better, your product easier to understand and your brand more credible and relatable. A video marketing strategy is more than making your brand or product findable on YouTube. Conclusion.

Angle 101

Angle Click Through Rate Entertainment Start-ups 101

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Founders, sales directors, and sales reps love our content so much that they’re counting down the days to purchase our product. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Lead Fuze

JULY 11, 2021

A sales pitch is a message used to persuade a prospect to purchase a product or service. It should also explain or demonstrate the value of the product or service to the prospect. After addressing the problem, show your audience how your product or service can help them solve it. 1 One-word pitch.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. But, don’t fret. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy. Twitter and Periscope.

Transportation 101

Transportation Electricity Follow-up Angle 101

Hubspot

MAY 12, 2022

Differentiation is half the battle with a new product or service, and people often associate a start-up with its founder. No matter what they're buying, prospects know they can get a similar product or service from another vendor. The more definitively you can brand yourself, the better. A positioning statement.

Follow-up 95

Follow-up Transportation Networking Angle 95

ConversionXL

MAY 29, 2019

Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. The higher production costs, off-site hosting, and late adoption have made YouTube a tangential component of many strategies, even as video—according to seemingly every study —moves toward the center. Show, don’t tell. Educational authority.

Promote 106

Promote Entertainment Education Growth 106

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model. Link Building. A/B Testing.

Technique 101

Technique A/B testing Angle Pitch 101

Hubspot

OCTOBER 23, 2018

You can also filter theses stories by category, like Business, Entertainment, Health, Sci/Tech, Sports, and Top Stories. Since there will be a lot of stories about trending topics, though, you shouldn’t just take the same angle as everyone else. It’ll show you which queries people have searched for the most during the last 24 hours.

Territory 77

Territory Contract Angle Entertainment 77

Hubspot

OCTOBER 1, 2015

HipChat is a private chat and instant messaging service that provides one-on-one and group chatting, as well as cloud-based file storage, video calling, searchable message histories and online image viewing. By associating a character familiar to drivers with an unfamiliar product, interest was piqued …. 1) HipChat. You heard right.

Angle 76

Angle Campaign Gaming Networking 76

Heinz Marketing

FEBRUARY 10, 2020

To what you alluded to, I’ve kind of, yeah, I mean, shifted across a variety of industries and have supported, whether it’s manufacturing and financial services or life sciences, over to entertainment. Now I’m working in private clubs and fitness clubs and college athletic space.

Pipeline 14

Pipeline B2B B2C Sales 14

Sales Hacker

DECEMBER 28, 2018

It’s perfect for members of any sales organization looking for secrets to unlocking efficiency, productivity, and effectiveness. I definitely walked away from Unleash with such clarity and insight on how to immediately implement change here at Verizon Digital Media Services.” This year’s theme is “3 Steps to Invincible.”

Education 75

Education Angle Networking Sales 75

Hubspot

JULY 18, 2018

Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on. Entertaining. Finally, a great webinar needs to be entertaining. What are some reliable webinar hosting services to choose from?

Promote 53

Promote Entertainment Education Real Estate 53

Hubspot

JUNE 19, 2018

Today, video can help marketers do a lot of things -- it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product. 72% of people would rather use video to learn about a product or service. Storyboarder. Price: $299.95 Moviestorm.

Price 76

Price Angle Pitch Entertainment 76

SaaStr

FEBRUARY 1, 2019

Amanda Kleha is the Chief Customer Officer @ Figma, the startup that allows you to turn ideas into products faster through design, prototyping and feedback gathering, all in one place. I find that I came to really appreciate great service and preferring to do what’s right for the customer. Welcome to Episode 209!

Customers 43

Customers Price Cross-sell Start-ups 43

Hubspot

JULY 12, 2012

Turns out it was boring for a reason -- 60% of it was focused on their company, product, or services, and only 40% of it was focused on actually solving customer pain points. Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too.

Angle 78

Angle Entertainment Networking B2B 78

Hubspot

MAY 18, 2016

Allstate has always set themselves apart from the crowd with their entertaining commercials and social media presence. Here's an example of a short, snackable video that showcases a product in a funny way. This video is great because it doesn't just show what the product looks like. In fact, you barely see the product itself.

Real Estate 67

Real Estate Angle Start-ups Follow-up 67

Hubspot

APRIL 2, 2024

G2 ) 89% of people have bought products or services after watching a video. says, “We go live periodically to help people get to know us, but we’ve had even more success using personalized videos in our sales process to walk people through the actual products and options instead of just sending out quote after quote.”

Sell 72

Sell Up-sell Trust Angle 72

Hubspot

APRIL 30, 2020

In the survey, which asked participants to select the most common reason that they consume blog content, answer options included, "To learn how to do something new," "To be entertained," "To learn more about products or brands," and "To learn about news and trends in my job industry.". People read blogs to be entertained.

Entertainment 101

Entertainment Education Angle Drivers/motivators 101

Martech

MARCH 2, 2023

This was the first AR activation for Netspend, and it marked the debut of web3 services provided by Nashville-based agency FlyteVu. It’s a peek into a future where products for sale on a store shelf or purchased items in a home all have a digital component accessible by phone. By Saturday morning, 5,000 eGift codes had been claimed.

Campaign 107

Campaign Objectives and Key Results Angle Promote 107

Search Engine Land

JANUARY 3, 2023

Be it entertaining or educating. Dean creates content for search engines and still adds unique angles and experiences. We saw how BuzzSumo added its data to create a unique content angle. He'd then sell these insights as upsells for products. Perhaps you can explain something further or add a unique angle.

Angle 99

Angle Cross-sell Engineering UX 99

Hubspot

FEBRUARY 23, 2017

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. 5 Steps for Improving Your Media Outreach. Define your audience. Build media lists.

Pitch 74

Pitch Angle Entertainment Objectives and Key Results 74

Hubspot

OCTOBER 10, 2019

This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. While TikTok and the Emmys are hot news and entertainment topics, and less evergreen because they focus on a viral trends and an event, they still keep marketers in the know of what's new and unique in their field.

Engineering 15

Engineering Promote User Experience Niche 15

Sales Hacker

SEPTEMBER 22, 2020

So all of sales, all of service, all of operations, all of customer success. And so all of the service side of the business, as well as customer success has moved in under her and I have all of the sales and operations functions. It’s the whole product side of things when you’re in the BU and I love the customer side.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69

ConversionXL

APRIL 6, 2016

Nir Eyal: How to Build Habit-Forming Products. Angle (motivation you provide – both conscious and non-conscious). Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. It’s really just product engineering + optimization. Image Credit: Punchline Copy.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77