SaaStr

APRIL 1, 2025

Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their sales team became. Codeium / Windsurf: Enterprise Deals Need Different AI Support Graham Murphy (Codeium CRO) discovered a fascinating dichotomy in how AI impacted their sales motion at different deal sizes.

GTM

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM

Sales Hacker

APRIL 15, 2025

Speaker: A quick pause because it can be so hard to stay abreast of the newest AI developments around go to market with how quickly things are changing. They’re gathering thousands of revenue leaders to explore how high performing teams and individuals are leveraging go to market intelligence and AI to crush revenue goals.

GTM

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Sales Enablement is about to become your priority (if it isn’t already).

Quota

Sales Hacker

JULY 28, 2021

After spending many quarters creating sales forecasts, you should have the process down and deliver precision accuracy. Unfortunately, sales forecasting is not that straightforward. Fortunately, sales forecasting tools are available that can do a lot of the heavy lifting by using algorithms to create more accurate forecasts.

CRM

Hubspot

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. What is LinkedIn Sales Insights? LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies.

Angle

Gong.io

OCTOBER 6, 2021

Sales teams were targeting larger and larger customers, the kind who demand only proven business partners. Our bold, festive graphics and bright colors, hilarious social commentary, useful content and laid-back narrative were unique amongst the B2B crowd and connected with sales pros everywhere. What fun we would have with these.

Angle

Heinz Marketing

JULY 5, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, it’s not live from the Heinz Marketing office today.

Pipeline

Sales Hacker

DECEMBER 3, 2018

This week on the Sales Hacker podcast , we interview Meghan Gill , VP of Sales Operations at MongoDB. . Meghan has been at Mongo almost 9 years and was the first non-technical hire at the company, helping them scale past an IPO in 2017 and transitioning from an early career in Marketing into Sales Operations. .

Product

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. With gathered data, they can create genuine stories that propel the product marketing function.

Product

Sales Hacker

DECEMBER 8, 2020

If you missed episode 137, check it out here: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman. Subscribe to the Sales Hacker Podcast. Sam Jacobs: This week on the show, we’ve got Luke Rogers, the Vice President of Sales at Instabase. Learn how modern sales teams with deals, win deals now.

Sales

Salesforce

JANUARY 27, 2023

They photographed cars from all interior angles (with suitcases, kayaks, drywall, mannequins, and more) to illustrate cargo and passenger capacity. They found that pages with the new content led to an increase in sales leads. The answer: they need to envision themselves, and their lives, in the car without actually being in the car.

Technology

SalesLoft

AUGUST 20, 2015

There is a gap between marketing and sales. And sales development is elbowing it’s way into the middle. Sales development is the perfect bridge between the two, yet many companies are dragging their feet when it comes to investing in an SDR team. The solution is simple: convert marketing reps into sales development reps.

Angle

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager. Marketing touches every part of a company. The bigger the company, the more specialized your role will be. Source: Zippia.

Promote

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. Theyre willing to make mistakes, test new angles, learn, and evolve. They dare to go beyond whats historically been possible.

Angle

SaaStr

JULY 3, 2024

You don’t know which way will work, so you need a spread of different teams working to solve the same problems from different angles. If you’re operating in the application layer, there are advantages to building yourself because it provides the opportunity to take things to market first.

Angle

Cience

APRIL 27, 2020

And while all that has changed – as business owners, sales leaders, marketing magicians, and content evangelists – we know the show must go on… and business must continue. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). Second, there’s no sales pitch. What about the typos?

Hospitality

SaaStr

SEPTEMBER 13, 2020

They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently.

Non-Profits

Sales Hacker

SEPTEMBER 29, 2020

Subscribe to the Sales Hacker Podcast. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. More sales meetings, start creating better sequences faster, go to go.regie.io

Contract

Heinz Marketing

OCTOBER 7, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Go to Intercom.com/deals to jump on customer intent in the moment.

Pipeline

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. Pricing models.

GTM

Sales Hacker

APRIL 24, 2018

On this episode of the Sales Hacker podcast, we talk with Emmanuelle Skala , VP of Customer Success at Toast. The benefits of focusing on the post-sale moment. Subscribe to the Sales Hacker Podcast. 5) Balancing your Go To Market Strategy with Customer Experience [10:30]. She led sales and success at DigitalOcean.

Customers

Highspot

OCTOBER 23, 2023

The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more. Sales enablement is pivotal in this endeavor. Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch.

Launch

Veloxy

FEBRUARY 15, 2024

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

Gaming

Heinz Marketing

APRIL 11, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Pipeline

Heinz Marketing

MARCH 22, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome to another episode of Sales Pipeline Radio.

Pipeline

Sales Hacker

SEPTEMBER 20, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you.

GTM

Outreach

JUNE 3, 2021

Unleash 2021 continues to ripple across the sales community, as revenue teams put learnings into practice. Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. Mark Kosoglow , VP of Sales. “At The end result?

GTM

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. We follow about 30 KPIs through the sale cycle in the business.

Cross-sell

SaaStr

JULY 11, 2019

But to go, it’s hard enough to build something of substance with limited capital. Some of these sales reps want more than a $100,000 a year, don’t they? You go from the leanest organization and very small SMB, to closing seven figure TCVLs for enterprise. Jason Lemkin: But let’s go back in time a second.

Launch

SaaStr

FEBRUARY 7, 2020

Karen Page: I started my career in sales and marketing. We can just, “Of course, we’ve seen other people who have hired a first time VP of sales that didn’t work out. Karen Page: I think part of it is understanding the formulaic approach to go to market. And we can come in with a playbook.

Strategize

SaaStr

OCTOBER 22, 2020

Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. But I think the ultimate test of that, you want to launch when you know you have repeatability in your go-to-market.

Pipeline

SaaStr

FEBRUARY 1, 2019

Prior to Figma, Amanda held numerous roles at Zendesk including SVP of Marketing and Sales Strategy. Amanda joined Zendesk as the first marketing hire and over the next 7 years Zendesk grew to over 2,000 employees. Where does Amanda believe most people go wrong with pricing? What are the challenges with this? *

Customers

Sales Hacker

SEPTEMBER 22, 2020

Sales enablement is easy, right? It’s not that easy, but Sapper Consulting has built Regie to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. More sales meetings, that means more money. More sales meetings, that means more money.

Growth

SaaStr

AUGUST 19, 2020

The first will be sharing five perspectives and things that I found to be useful in adjusting sales in the midst of a crisis or a turnaround. That’s a really important thing to be really crisp on and know that these things almost certainly have changed in this crisis so you have to go back and remap them.

E-commerce

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Create an angle. Apple increasing iPhone prices).

A/B testing

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC.

Cross-sell