Search Engine Land

FEBRUARY 6, 2023

2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.”

E-commerce 86

E-commerce Government Engineering Angle 86

Heinz Marketing

AUGUST 30, 2019

The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. The Technology Industry Sees the Widest Content Effectiveness Gap. Key Findings.

Healthcare 73

Healthcare Manufacturing B2B Angle 73

Spiro Technologies

FEBRUARY 13, 2023

Instead, today we’re talking to Matthew Wanasz, the Chief Operating Officer at Wanco, which is maybe the best manufacturer of high-quality and easy-to-use highway safety and traffic control products. Matthew Wanasz: Sure, we’re a manufacturing company first. Welcome to the show Matthew. Adam Honig: Gotcha.

Customers 52

Customers Construction Manufacturing Government 52

Spiro Technologies

FEBRUARY 13, 2023

Instead, today we’re talking to Matthew Wanasz, the Chief Operating Officer at Wanco, which is maybe the best manufacturer of high-quality and easy-to-use highway safety and traffic control products. Matthew Wanasz: Sure, we’re a manufacturing company first. Welcome to the show Matthew. Adam Honig: Gotcha.

Customers 52

Customers Construction Manufacturing Government 52

Search Engine Land

JULY 11, 2023

Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage. Everyone can access the thousands of data points Google uses to make decisions, the same competitive bidding algorithms that drive incremental growth.

Campaign 73

Campaign Price Retail Angle 73

Spiro Technologies

JANUARY 18, 2023

Instead, today we’re talking with Steve Kingeter, the CEO of VC999, probably the best manufacturer of vacuum packaging machines in the world. And by that I mean meats, fishes and cheeses are very common, although this type of technology has a very wide spectrum of applications. Welcome to the show, Steve. Adam Honig: Of course.

Manufacturing 52

Manufacturing Assembly Line Up-sell Engineering 52

Spiro Technologies

AUGUST 3, 2023

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. My background’s in manufacturing. And in that technology, we built our custom app to run our entire swag stores without the need for inventory. Isaac Hetzroni: Technology is becoming a big one. Yeah, that’s weird.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

Spiro Technologies

APRIL 21, 2023

Just like every other industry that was getting effectively enabled by technology. And rail has a significant tailwind behind it because of the sustainability angle. In particular you’re seeing a lot more facilities or manufacturing plants coming up in Mexico. Adam Honig: Gotcha. It’s all labor costs.

Transportation 52

Transportation Manufacturing Territory Education 52

Sales Hacker

JANUARY 13, 2021

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). Understanding enterprise OEM software.

GTM 74

GTM Negotiate Profit margin Contract 74

Lead Fuze

JULY 11, 2021

They proceeded by emphasizing that drones are indeed a useful piece of technology. Manufacturers want to shorten supply chains and improve output without increasing overhead. We’ve discussed the sales pitch from a lot of different angles in this blog post. Nursing homes want to protect, improve, and build their reputation.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

Hubspot

APRIL 6, 2012

Many ecommerce product pages include hackneyed, generic product descriptions -- I get it, it's much easier to just plop in the manufacturer's description. Great ecommerce marketing now leverages technology to simulate a shopping experience as close to real life as possible. 4) Include User Reviews and Unique Content.

Conversion 72

Conversion Cross-sell A/B testing Angle 72

Sales Hacker

SEPTEMBER 22, 2020

Tom has more than 25 years of experience in the technology hardware and software businesses. I started in manufacturing and research and development, and then very quickly realized that, that was a lot harder and less fun than marketing organization. I was there for 23 years. Running the business unit isn’t really about that.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69

Spiro Technologies

NOVEMBER 18, 2022

We’re gonna use modern technology to do it. So it was actually like Neil Rackham’s research that’s been selling but on a much bigger scale and with modern technology. A lot of the people who listen to this podcast are in the manufacturing and related industries. How do you think this impacts them?

Customers 52

Customers Sales Contract Up-sell 52

Hubspot

AUGUST 2, 2012

Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. As one of the less-than-hefty cars advertising at the 2012 Olympics, this was a relevant and effective way to stand out against other manufacturers. Samsung's "Take Part" Campaign.

Campaign 78

Campaign Gambling Sports Launch 78

SaaStr

AUGUST 5, 2020

The verticals we focus on are obviously the office productivity, dev tools, but also some of the more antiquated industries, including construction, agriculture, manufacturing, et cetera. So supply-demand mismatch was pretty severe in the initial time of COVID, and most of the manufacturing of PPE has been outside of the US to this day.

Transportation 56

Transportation Government Healthcare Objectives and Key Results 56

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. High-quality images show the tie from different angles, and each one is zoomable.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

SaaStr

AUGUST 22, 2020

We’re a full-stack technology-powered brokerage helping usher in the hybrid workplace and the office of the future. Justin Bedecarre: And it’s a really inspirational thing to add technology and innovation to the workplace, how you find space, how you manage space, and build the office of the future. Jason Lemkin: But long.

Real Estate 57

Real Estate Government Contract Start-ups 57

Heinz Marketing

FEBRUARY 10, 2020

To what you alluded to, I’ve kind of, yeah, I mean, shifted across a variety of industries and have supported, whether it’s manufacturing and financial services or life sciences, over to entertainment. Now I’m working in private clubs and fitness clubs and college athletic space. Matt: No, that was amazing.

Pipeline 14

Pipeline B2B B2C Sales 14

Hubspot

MARCH 24, 2015

Now, the technology exists for anyone to create their own online "radio station" and broadcast to anyone in the world. Imagine a manufacturing company that hosts a weekly show with continuing education for distributors who want to up their game on product knowledge. Abby and I work well together because we each take a different angle.

Non-Profits 68

Non-Profits Promote Hospitality Start-ups 68

Heinz Marketing

OCTOBER 7, 2019

Do you have certain channel partners that you count on for particular vertical industries, or is it just sort of managing the complexity of saying we’ve got a different messages or different angle within a single channel or within a single reseller for multiple industries? How do you manage that, those differences?

Pipeline 61

Pipeline Territory Healthcare Sales 61

Martech

SEPTEMBER 21, 2021

Looking back over the many panels and talks we hosted at MarTech last week, I was struck by how technologies like AI for predictive analytics and digital asset management tools are being much more widely adopted. The platform’s AI-driven technology helped Serial 1 determine what images resonated most with consumers. Read more here.

B2B 71

B2B Manufacturing A/B testing Angle 71